Opening the Conversation: Mental Wellbeing in Market Research


There has never been a more crucial time to talk about mental health at work.

Welcome to the report from the inaugural Canadian Research Insights Council (CRIC) Mental Wellbeing in Market Research survey, made possible by Opinium. Mental health is a very important part of our overall well-being, yet, as the findings show, many of us remain uncomfortable talking openly about it, especially in the workplace. Mental health is a growing concern and one that has been exacerbated by the pandemic.

CRIC is grateful to Opinium for conducting their workplace mental wellbeing audit to support the goal of accelerating change in our sector. This research is part of an expanding global study with the MRS, Insights Association, the Research Association New Zealand and ESOMAR also taking part.

We are also thankful to those from our industry who were willing to share their experiences and participate in this important research. Our goal is to share these results to encourage leaders and staff to begin conversations that will make a real difference in the wellbeing of all those who work in our industry.

Download the full report, view the detailed tables and watch the webinar Mental Wellbeing in Canada – Insights & Strategies