The Canadian Research Insights Council (CRIC) is supporting our partner SampleCon with the Heart of Insights: India Initiative. India is in the midst of a devastating current wave of the pandemic that is personally impacting many we know and work with daily in our industry. SampleCon has partnered with the American Association of Physicians of Indian Origin for a 2-week industry wide campaign that will focus on raising funds to purchase oxygen concentrators and other medical equipment desperately needed in India to combat their current COVID crisis. The Initiative will run through Friday May 14, 2021.

The Heart of Insights: India Initiative has already donated 38 oxygen concentrators and CRIC encourages your support. A $500 donation will purchase one oxygen concentrator. Donations of any amount are welcome.

Click here for more details and to pledge your support.

About CRIC

The Canadian Research Insights Council (CRIC) is Canada’s voice of the research, analytics, and insights profession both domestically and globally. CRIC represents the highest standards, ethics and best practices; provides effective promotion and advocacy of the industry; serves as a source of information and thought leadership; and is a forum for collective industry action. For more information, visit or contact John Tabone at [email protected] or Arundati Dandapani at [email protected].

About SampleCon

Launched in 2013, SampleCon was formed with the goal of creating an open forum for discussion of the global topics facing the sample industry. SampleCon has maintained a unique ability to connect global influencers for inclusive, transparent, passionate discussions that shape a strong, thriving insights community for the future. We remain focused on the intersection of human engagement, research and innovation that fuel the insights community. For more information visit

Contact Us

For more information, contact John Tabone, Chief Administrative Officer:

[email protected]

John Tabone
Author: John Tabone