With the increased reliance on big data for insights, the need to get to the “why” has never been greater. The Canadian Research Insights Council’s Qualitative Thought Leadership Council in partnership with ESOMAR is seeking submissions for CRIC’s Future of Qualitative Insights Summit that will be held at the MaRS Discovery District on May 20th, 2020. The event is targeted to qualitative research consultants and managers/leaders on the client side who rely on insights from qualitative research.

The Council is seeking presentations that showcase the latest applications of qualitative research. We are seeking original presentations on:

  • Applying qualitative research to support Design Thinking
  • Qualitative techniques that go beyond the rational (applying a behavioural science lens)
  • AI powered qualitative – chatbots, robots and more
  • Enhancing the user experience (UX) with qualitative research
  • Using qualitative skills to lead effective public participation consultations and strategic facilitation
  • Other innovative methods, applications and techniques that are driving the future of qualitative

Joint client/agency submissions and client only submissions are highly encouraged.

This is an excellent opportunity for presenters to build their profile as leaders in the evolving field of qualitative research. It will also be an opportunity to network with other leaders in the industry.

To be considered, please submit the following by February 18, 2020 to [email protected]

Proposed Session Title – A short punchy title that will draw attendees.

Session description – 150-300 words that describes your session. This will be included in the conference program so it should clearly describe your session and attract interest from attendees.

Why should this presentation be included? – We are anticipating receiving many more presentations then we can fit into this one-day summit. Please provide additional information on why it is essential that your presentation should be included.

Your Bio and Photo – Approximately 100 words that includes your name, title and organization’s name.

Presentations should be around 30 minutes in length. We encourage creative approaches that educate and entertain. All submissions will be subject to review by CRIC’s Qualitative Research Thought Leadership Council.

About CRIC

CRIC’s mandate is to develop and approve best practices and standards for market research, analytics and insights; provide effective promotion and advocacy of the industry; serve as a source of information and thought leadership; and be a forum for collective industry action.


ESOMAR is the global voice of the data analytics, research and insights community, speaking on behalf of over 6000 individual professionals and more than 600 companies who provide or commission data analytics and research in more than 130 countries, all of whom agree to uphold the ICC/ESOMAR International Code. The ICC/ESOMAR Code and all ESOMAR guidelines are available on www.esomar.org.

For more information, visit www.canadianresearchinsightscouncil.ca or contact John Tabone at [email protected].

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Contact Us

For more information, contact John Tabone, Chief Administrative Officer:

[email protected]

John Tabone
Author: John Tabone