Events

By 2030, insight and data will be abundant, automated, and accessible to all. What will differentiate organisations – and insights professionals — is not access to intelligence, but how it is used with judgement. As AI increasingly mediates decisions and demand fragments across platforms, channels, geographies and ideologies, organisations and insights professionals must fundamentally rethink how they create and deliver value: from explaining what happened, to actively shaping what happens next.

Learn how to choose between synthetic populations and real-world data for marketing use case. Synthetic data are opening new options for marketers. Used well, they can pre-test a message, size an audience too thin to plan against or model what happens if conditions change. Used as a stand-in for ground truth, they can mislead. Synthetic records model what could be true about artificial people, not what is true about real ones. They can also inherit bias and look more authoritative than they are.

The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.

AI is changing market research faster than governance is catching up, and that gap is creating real legal and reputational exposure for firms that don't see it coming. This webinar gives you both sides: a clear picture of the emerging liability landscape, and a practical framework you can start using immediately. Join PROLINK’s Michael Loeters and ResearchAI’s Guy Cordon & Cody Dodd on Wednesday, November 25, 2026 at 12PM ET for a practical discussion on the legal and insurance risks of using AI in market research.