Events

Right Data, Right Question: The Real Role of Synthetic Data in Marketing Learn how to choose between synthetic populations and real-world data for marketing use case. Synthetic data are opening new options for marketers. Used well, they can pre-test a message, size an audience too thin to plan against or model what happens if conditions change. Used as a stand-in for ground truth, they can mislead. Synthetic records model what could be true about artificial people, not what is true about real ones. They can also inherit bias and look more authoritative than they are. For questions about real places and markets, aggregated data at the postal code level remain the reliable benchmark. The key is matching the method to the decision – that’s the focus of this one-hour panel. Environics Analytics (EA) opens with clear definitions and a practical framework for making that call. A candid conversation with partners follows, exploring where each kind of data fits best. Attend this webinar to learn: What synthetic data can and can’t do, including on privacyWhen synthetic methods earn their place and when data at the postal code level are the better fitHow to validate synthetic outputs and why “plausible” is not […]

CRIC AI Showcase The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.Featuring:Human Depth at Survey Speed: What AI-Moderated Qual Can (and Can’t) Do Presenter:  Raj Manocha CEO Humanize     Qualitative research has always meant a trade-off: go deep with a few people, or go broad with a survey. AI moderation is changing that math. Raj Manocha, CEO of Humanize, will show how AI-moderated interviews let research teams run in-depth, one-on-one conversations with dozens of participants at once, with results in days instead of weeks. He will cover where AI moderation fits in a research program today, how to judge quality, and where human moderators still have the edge.Asker: an A.I.-enabled enterprise research platform Presenter:  Brenden SommerhalderPresident MQO Research     Built from nearly 40 […]