• Better than Rating Scales: The Remarkable MaxDiff

    Online

    Tired of respondents rating most everything as important? Having trouble in cross-cultural research when different countries use rating scales differently? Want a better way to develop needs-based segmentation personas? MaxDiff to the rescue! Join Sawtooth’s Bryan Orme to learn how and why MaxDiff (best-worst scaling) works so well. Take aways How MaxDiff obtains high discrimination, while eliminating scale use bias How to interpret MaxDiff results and present to others Extensions of MaxDiff, including needs-based segmentation (for developing personas) and TURF optimization for optimizing sets of multiple items that reach the most people After the webinar, you can optionally create, field, and analyze your own MaxDiff study using a free version of Sawtooth’s cloud-based survey tool, Discover.

    Free
  • 2026 Wire Annual Webinar Series: Strength in Numbers

    Online

    "Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As AI reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it. This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series! Thank you for registering for our Annual Webinar Series! Wire's Annual Webinar series features free educational content on topics relevant to the Wire community. Use the form below to register for the series and you'll receive registration confirmation/webinar access information for each webinar to your inbox shortly. Can't make a session? That's okay, we'll send a recording to your inbox the day following the session.

    Free
  • Navigating the Future of Research: The Role of Synthetic Data in an AI-Powered World

    Online

    AI is transforming how research gets done, and synthetic data is emerging as one of the field's most exciting - and debated - developments. Join Wire and Sago for a thought-provoking conversation with Melanie Courtright, Chief Strategy Officer, as we explore the opportunities, challenges, and practical realities of synthetic data in research.

    Free
  • Strength in Numbers: Women, AI, and the Competitive Edge

    Online

    "Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it.

    Free
  • Turning Insights into Stories That Drive Action

    Online

    A compelling story brings evidence, trust and insight to life in ways that data alone cannot. This webinar will explore how research, analytics and insights professionals can move beyond reporting findings to communicate meaning, relevance and action. Designed for CAIPs, CRIC members, and others across Canada’s research and insights community, the session will offer practical guidance on shaping data into narratives that resonate with clients, senior leaders, public-sector audiences and other decision-makers.

    Free
  • CRIC AI Showcase 09-22-2026

    Online

    The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.

    Free
  • Edmonton Networking Event

    Campio Ritchie #101 9570 76 Ave NW, Edmonton, Alberta, Canada

    Join CRIC and CAIP Canada in Edmonton at Campio Ritchie on October 8 for Data and Drinks, an evening of insights and networking from 4–7 pm featuring two presentations.

    Free
  • ESOMAR Connect Toronto

    A Night in the Newsroom: Where Insights Come Alive For one evening, Esomar Connect Toronto becomes a working newsroom, and you’re the editorial team. The hardest part of our job is rarely the research. It’s getting busy people to care, remember and act. To help them make decisions. Journalists crack that problem every minute of every day, on deadline and on multiple platforms. Grant Feller has taken more than two decades of experience in print, broadcast and digital newsrooms to help the insights industry use journalistic storytelling to be more influential. His company, Every Rung, develops storytelling strategies for brands like Nestle, GSK, Havas, Vodafone, PepsiCo, as well as global insights agencies. During our highly interactive and collaborative evening, he’ll explain the art of impactful headlines, building stories with clarity and concision, and making the data matter.  In small teams competing for the front page, you’ll be doing and he’ll be editing – all against the newsroom clock. Come with a curious brain, leave with the journalist's toolkit: the red thread, the metaphor, the emotional hook, and the discipline of saying less to land more. Doors open at 5:30pm for drinks and networking, and the bar stays open after the […]

    Free
  • Survey Data Quality: Controls, Detection, Validation and Removal

    Online

    Survey Data Quality: Controls, Detection, Validation and Removal  How can practitioners protect the integrity of survey data without excluding valid participants or distorting the final findings? This webinar introduces the latest CRIC and MRS Global Data Quality guidance on participant response quality, giving buyers and practitioners a practical framework for preventing, detecting, validating and, where justified, removing poor-quality or fraudulent responses. Drawing on three new guidance documents, the session will cover the full quality process from pre-survey planning and in-survey checks through to post-fieldwork validation, documentation, representativeness review and transparent reporting. It will explore how to use multiple indicators, rather than single pass/fail checks, to make balanced, defensible decisions in a research environment shaped by disengagement, technical fraud, bot activity and AI-generated responses. Wednesday 21st October 2026, 10am to 11am EDT

    Free
  • Esomar Connect Montréal

    507 Place d'Armes 507 Place d'Armes Ste 700, Montreal, Quebec, Canada

    Insights Panel & Networking Reception Join us for an engaging panel discussion featuring four industry experts as they share key takeaways from the Valencia Congress, discuss emerging trends shaping the insights industry. The discussion will also highlight what makes the Montreal research market unique. Following the panel, continue the conversation at our happy hour cocktail reception and networking session with fellow research professionals.

    Free
  • Esomar North America 2026

    Courtland Grand Hotel 165 Courtland St NE, Atlanta, GA, United States

    Unfiltered: Cut Through the Noise Esomar's North America 2026 conference is about getting real. What actually works, what doesn’t, and what drives decisions. In a world of endless data, dashboards and AI-generated everything, clarity matters more than ever. This is where we challenge assumptions, share what holds up in practice, and have the conversations the industry actually needs. Whether you’re shaping strategy, delivering insights, or pushing new ideas forward, this is where honest perspectives, real-world case studies and practical thinking come together. Join us in Atlanta for an unfiltered look at what actually matters.

    € 1260
  • CRIC CEO Forum 2026

    Canopy by Hilton Toronto Yorkville 387 Bloor St E,, Toronto,, ON, Canada

    Exclusively for leaders of agencies, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues.

    The 5th Annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions and offer you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry.

    $800