12 events found.
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WIRe+ quantilope: “Elevated Ad Tracking with Mental Availability and Mental Advantage Analysis”
OnlineInnovative metrics from the Ehrenberg-Bass Institute, including mental availability (how often a brand is considered in buying situations) and mental advantage analysis (which buying situations a brand dominates), are revolutionizing brand growth measurement and ongoing brand health monitoring.In this presentation, Madita Brandhorst, Associate Director, Tracking Solutions at quantilope, explores how to extend these metrics beyond brand health tracking to optimize communications and ad campaigns. Madita will review today's rapidly changing media landscape and the challenges brands face in reaching audiences amidst fragmented media consumption. She will provide a deep dive into best practices for developing campaigns that increase mental availability across specific buying situations and explain how to build an ad tracker based on these new concepts and the valuable insights it can provide. Key takeaways: Understand how mental availability and mental advantage analysis drive brand growth by connecting your brand to specific buying situations that matter most to today's consumers. Learn what hurdles communication needs to overcome in order to be effective – and what these hurdles have to do with mental availability. Discover how to create an ad tracker based on innovative metrics, unlocking actionable insights to increase the impact of your campaigns. Madita Brandhorst Associate Director, Tracking […]
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WIRe: “Net Worthy: Turning Connections into Career Capital”
OnlineReady to take the next step into Insights leadership? This webinar explores what it means to adopt a management mindset and how to prepare yourself for roles in upper management and leadership. Learn how to shift your perspective, build key skills, and position yourself as a strong candidate for advancement.
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CAIP Exam Registration Deadline
OnlineJoin us this Thursday for the CAIP Exam Introductory Session lead by the Chair of the CAIP Canada Board of Directors, Robert Wong, CAIP, FCRIC.
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WIRe: “Manage Up: Mindset Moves for Leadership Roles”
OnlineReady to take the next step into Insights leadership? This webinar explores what it means to adopt a management mindset and how to prepare yourself for roles in upper management and leadership. Learn how to shift your perspective, build key skills, and position yourself as a strong candidate for advancement.
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Webinar: Research Got Talent 2025/2026
OnlineResearch Got Talent (RGT) is an international competition organised by ESOMAR that provides emerging researchers a platform to showcase how research can benefit charities or NGOs.
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CRIC AI Showcase Webinar 3
OnlineThe Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry.
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CAIP Exam Live Prep Session
OnlineThis LIVE session is a companion to the asynchronous CAIP Exam Prep Course. The live session will offer feedback to submitted practice case study proposals introduced in the online lessons and submitted beforehand to the lesson instructor. Submissions are reviewed and critiqued regarding strong aspects of the proposals and areas for improvement. All CAIP candidates registered to write the CAIP Exam are invited to attend. If your invitation was misplaced, please contact [email protected] before 5 pm ET on Sept 18. The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October. Register for the CAIP Exam to attend the introductory prep session. Registration deadline for the: April session is in February October session is on August 18th. Click on any of the links below to continue: Why Become a CAIP? Education Requirements Experience Requirements
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CAIP Exam – Fall 2025
OnlineThe primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October. Registration deadline for the: April session is in February October session is in August 18th Click on any of the links below to continue: Why Become a CAIP? Education Requirements Experience Requirements Register for the CAIP Exam Questions? Suggestions? Contact [email protected].
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Halifax Networking Event
Halilfax Marriott Harbourfront 1919 Upper Water St,, Halifax,, NS, CanadaThe market research industry is undergoing unprecedented transformation. This free event is your opportunity to stay ahead of the curve and gain valuable insights into how the sector is evolving to meet new challenges, while networking with colleagues over light refreshments / snacks.
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CRIC CEO Forum 2025
Canopy by Hilton Toronto Yorkville 387 Bloor St E,, Toronto,, ON, CanadaExclusively for leaders of agencies, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues. The 4th Annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions, and offers you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry.
$800 -
Running on Insights – An Interview with New Balance’s Kasey Griesmer
OnlineJoin us for a lively conversation with Kasey Griesmer, Director of Global Consumer Insights at New Balance. Fresh from her TMRE presentation with C Space, Kasey will share how she has professionally evolved to lead an insights team today that balances heritage and innovation to keep a 119-year-old brand culturally relevant worldwide.
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