Events

What will be covered  GRBN Online Sample Buyers Sentiment Survey Wave 1– The release of the results from the GRBN survey measuring satisfaction levels among buyers of online sample. Global Data Quality Benchmarking Project – An update on the data quality benchmarks, including the results and the plans for a global roll-out of the benchmark standards. Presenters:  Andrew Cannon, Consultant  Melanie Courtright, IA Ex Officio – US  Debrah Harding, Managing Director, MRS – UK

The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry.

Hello WIRe Community! When the entire research process can run on automation, how do you know what's actually working — and where human judgment needs to step in? Join us on February 26th at 11 AM ET for an honest conversation with practitioners who are navigating this reality right now. WIRe and Dynata are bringing together industry experts to discuss what's holding up in AI-powered research and what's falling apart. The Real Questions:• Which AI applications in market research are delivering on their promises?• Where do we need human judgment to step in?• How do you evaluate a vendor when everyone claims to have AI figured out?Webinar attendees will walk away with a "Buyer Toolkit" that provides a framework for vetting providers rather than just taking their word for it. Register for our upcoming webinar

Whether you work in a corporate insights function or a research agency, you want your work to have real, lasting, positive business impact. But how do you prove that it does? For years, we have been told that it is impossible to measure the impact of our work - there are just too many other factors that come into play. Well, we have news for you! It's not only possible, but it's also critical to your future livelihood and success. Come and hear why proving and communicating the value of the insights you produce is a vital part of your job and the future not only of your career but also of your profession.  Take aways  Why measuring ROI is vital to your well-being  Principles of a viable ROI measurement system  Communicating proof of value to the entire business - and why it matters  SpeakersThis webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.  All registrants will receive a link to […]

Are you a marketing research, analytics and insights professional? Are you looking to learn more about the major industry players and what role you can play?

The insights industry is at a turning point, shaped by AI, automation, and rising expectations for strategic impact. In this session, we’ll preview MRII’s newly overhauled Evolving Methods in Market Research course and explore three critical shifts redefining the profession. Participants will get a hands-on look at emerging methods, including Digital Personas, AI chatbots, and Synthetic Data, applied to a practical case study based on real-world data. 

Join us Friday, May 1, 2026, in Montreal for QRCA’s Best of Canada Symposium 2026, celebrating our research vibrancy, methodological innovation, and top talent. From Indigenous and francophone roots to global immigrant cultures, Canada’s thriving research hubs and technology-enabled qual innovations, come connect with your true north stars — bold thinkers turning data into human stories through powerful case studies and conversations that will elevate your insights game. A high-energy day with 2 keynotes, 8 plenary presenters, and nonstop ideas, dialogue, and networking—on stage and beyond.

The webinar will examine the ability of qualitative research to find meaning, language, emotion, and context that other methods can miss and will debunk several common myths about qualitative work.

CRIC AI Showcase The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend. Stay tuned for more details. Featuring:AI in Market Research: Turning Insight into Action at Every Level Presenter: Richard MarskellCo-Founder and Director, Technology and InfrastructureLBC IT Solutions, Inc. Stavros DavidovicDirector, Business DevelopmentLBC IT Solutions, Inc. We know that great research means nothing if it doesn't lead to action. As a technology company with deep roots in market research, we've built something that bridges that gap. Our platform brings together custom NLP and LLMs to make sure insights don't just sit in our applications. They travel through your entire organization, reaching the right people at the right moment. Whether that's a sales rep knowing how to position a conversation, a customer service […]

Women research professionals face a real gap: they're adopting AI slower while their roles face 3x higher replacement risk. But here's the plot twist — that gap is actually an opportunity. Join the Cint team as they flip the script on AI anxiety. They’ll dive into real data from their AI Workplace Evolution research to show you exactly what's holding talented professionals back from AI adoption — and more importantly, how to move past it. Expect honest insights into the ethical questions keeping researchers up at night, plus concrete tactics to shift from "Will AI replace me?" to "How do I lead with it?" They’ll also shine a spotlight on entry-level roles: what's actually changing, where new opportunities are emerging, and how to position yourself (or your team) ahead of the curve. Because AI isn't just a threat to manage — it's a competitive advantage waiting to be claimed. Walk away with a proactive playbook for both your career and your organization. The future of work isn't about adapting to AI. It's about you leading it. Key Takeaways: - From Skeptic to Ally‍ Real sentiment data on how US and UK professionals are moving from "Will it replace me?" to […]