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  • Webinar: “So You Lost Your Job, Now What?”

    Online

    Whether you’ve been downsized, laid off, or simply can’t find the right fit, job loss is an uncomfortable struggle many experience but few truly discuss publicly. This interactive session will look at the timeline of job loss: from the first pangs of concern, to the dreaded call from HR, and the weeks (or months) of job searching afterwards. Regardless of where you are in your career, this session will set you up for success by preparing you for transitioning between roles smoothly. Note: this webinar is part one of our three-part Annual Webinar Series; when you register, you'll receive an invitation to all three (June, July, August) sessions. A BIG thank you to Fuel + The Focus Room for supporting this series and making it free, year after year, for the WIRe community! Speakers:Lindsey GladdenInsights Leader/ Job Seeker Lindsey is an insights leader specializing in shopper insights with 15 years of experience across a variety of industries. She is known for her consumer centric mindset and storytelling abilities, as well as being highly caffeinated and highly curious. Lindsey lives north of Dallas with her husband and 2 amazing kids, and is excited to find the next organization where she can […]

    Free

  • How A&W Drives Pricing Strategy with Automated Advanced Insights

    Online

    Delve into A&W's successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products. This case study focuses on Stephanie McEwan, Manager of Consumer & Market Insights at A&W Canada, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation's largest quick-service restaurants. Stephanie will be joined by quantilope Co-Founder, Dr. Thomas Fandrich, to discuss how automated conjoint analysis easily uncovers customer preferences and pricing thresholds, meeting the needs of ever-changing consumers. Discover how Stephanie's application of advanced research methods has elevated the role of insights within A&W, enabling her to deliver data-driven recommendations with actionable clarity. ‍Key Takeaways:‍ The need for real-time pricing research in a volatile and competitive environment How a fast-food chain uses advanced method insights to dominate its industry How insights can proactively drive conversations, instead of as reactionary retros How quantilope helped A&W collect real-time pricing research while maintaining the integrity and quality of data Speakers:Stephanie McEwan Manager, Consumer and Market Insights, A&W Food Services of Canada, Inc. Stephanie has spent the last 11 years at A&W immersing herself in the Canadian QSR landscape. She has focused on market research and […]

    Free

  • How A&W Drives Pricing Strategy with Automated Advanced Insights

    Online

    Delve into A&W's successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products. This case study focuses on Stephanie McEwan, Manager of Consumer & Market Insights at A&W Canada, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation's largest quick-service restaurants. Stephanie will be joined by quantilope Co-Founder, Dr. Thomas Fandrich, to discuss how automated conjoint analysis easily uncovers customer preferences and pricing thresholds, meeting the needs of ever-changing consumers. Discover how Stephanie's application of advanced research methods has elevated the role of insights within A&W, enabling her to deliver data-driven recommendations with actionable clarity. ‍Key Takeaways:‍ The need for real-time pricing research in a volatile and competitive environment How a fast-food chain uses advanced method insights to dominate its industry How insights can proactively drive conversations, instead of as reactionary retros How quantilope helped A&W collect real-time pricing research while maintaining the integrity and quality of data Speakers:Stephanie McEwan Manager, Consumer and Market Insights, A&W Food Services of Canada, Inc. Stephanie has spent the last 11 years at A&W immersing herself in the Canadian QSR landscape. She has focused on market research and […]

    Free

  • How A&W Drives Pricing Strategy with Automated Advanced Insights

    Online

    Delve into A&W's successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products. This case study focuses on Stephanie McEwan, Manager of Consumer & Market Insights at A&W Canada, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation's largest quick-service restaurants. Stephanie will be joined by quantilope Co-Founder, Dr. Thomas Fandrich, to discuss how automated conjoint analysis easily uncovers customer preferences and pricing thresholds, meeting the needs of ever-changing consumers. Discover how Stephanie's application of advanced research methods has elevated the role of insights within A&W, enabling her to deliver data-driven recommendations with actionable clarity. ‍Key Takeaways:‍ The need for real-time pricing research in a volatile and competitive environment How a fast-food chain uses advanced method insights to dominate its industry How insights can proactively drive conversations, instead of as reactionary retros How quantilope helped A&W collect real-time pricing research while maintaining the integrity and quality of data Speakers:Stephanie McEwan Manager, Consumer and Market Insights, A&W Food Services of Canada, Inc. Stephanie has spent the last 11 years at A&W immersing herself in the Canadian QSR landscape. She has focused on market research and […]

    Free

  • Webinar: AI technology for Market Research: Capabilities, Limitations, Human Impacts, Ethical Concerns and Implementation Strategies

    Online

    What's it about? This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.What's in it for me? In this webinar we will discuss: AI's Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses. Human-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations. Organizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.  Biases and Ethical Concerns: We will discuss the biases in AI systems, stemming from training data and human inputs. We will discuss the importance to understand and address these […]

    Free

  • Webinar: AI technology for Market Research: Capabilities, Limitations, Human Impacts, Ethical Concerns and Implementation Strategies

    Online

    What's it about? This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.What's in it for me? In this webinar we will discuss: AI's Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses. Human-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations. Organizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.  Biases and Ethical Concerns: We will discuss the biases in AI systems, stemming from training data and human inputs. We will discuss the importance to understand and address these […]

    Free

  • Global Data Quality: The Latest on International Guidelines & Initiatives

    Online

    To assist you and your team’s efforts to mitigate fraud and improve data quality, leaders from the GDQ will provide important updates on recently released tools and standards. You’ll also get up to speed on the progress of several ongoing initiatives.  Join us to learn about:  - Clients’ Guide to Data Quality in Online Research - Technology Solutions - Data Quality Benchmarks - Guidance on End Link Fraud in Survey Research- Incentive Best Practices - Engagement with Law Enforcement Regarding Research Fraud - Data Quality Glossary Updates  See what’s coming next and how to get involved as we push towards a more transparent and healthy data environment.  The GDQ coordinates efforts by the Association for Qualitative Research (AQR), The Canadian Research Insights Council (CRIC), ESOMAR, Insights Association, MRS, QRCA, The Research Society (TRS), SampleCo n, and The Association of Market Research Austria (VMÖ) to address ongoing and emerging risks to data quality in the market and social research, consumer insights and analytics industry.

    Free

  • Global Data Quality: The Latest on International Guidelines & Initiatives

    Online

    To assist you and your team’s efforts to mitigate fraud and improve data quality, leaders from the GDQ will provide important updates on recently released tools and standards. You’ll also get up to speed on the progress of several ongoing initiatives.  Join us to learn about:  - Clients’ Guide to Data Quality in Online Research - Technology Solutions - Data Quality Benchmarks - Guidance on End Link Fraud in Survey Research- Incentive Best Practices - Engagement with Law Enforcement Regarding Research Fraud - Data Quality Glossary Updates  See what’s coming next and how to get involved as we push towards a more transparent and healthy data environment.  The GDQ coordinates efforts by the Association for Qualitative Research (AQR), The Canadian Research Insights Council (CRIC), ESOMAR, Insights Association, MRS, QRCA, The Research Society (TRS), SampleCo n, and The Association of Market Research Austria (VMÖ) to address ongoing and emerging risks to data quality in the market and social research, consumer insights and analytics industry.

    Free

  • GRBN Webinar: Trust and the Participant Bill of Rights (Americas / Europe)

    Online

    Join us to hear highlights from the GRBN 2024 Global Trust Survey and see what leading market research associations across the Americas and Europe are doing to improve relationships with research participants – and increase trust in MRX. Presenters: Melanie Courtright, Insights Association – U.S. Debrah Harding, MRS – UK Bettina Klumpe, ADM – Germany John Tabone, CRIC – Canada Pólux Arañó, AMAI – Mexico

  • GRBN Webinar: Trust and the Participant Bill of Rights (Americas / Europe)

    Online

    Join us to hear highlights from the GRBN 2024 Global Trust Survey and see what leading market research associations across the Americas and Europe are doing to improve relationships with research participants – and increase trust in MRX. Presenters: Melanie Courtright, Insights Association – U.S. Debrah Harding, MRS – UK Bettina Klumpe, ADM – Germany John Tabone, CRIC – Canada Pólux Arañó, AMAI – Mexico

  • Foundations for the Future: Exploring the 5 Career Stages

    Online

    Toronto, we’re back again this year! And this time we’ll be diving into the career stages of marketing research. We know that no MR career is exactly the same. Everyone takes a different path, but if we’re lucky – we’ll all visit the 5 career stages at some point: Exploration, Establishment, Mid-Career, Late Career and Retirement. For each stage, we’ll discuss the challenges you’ll face and what success looks like. We also brought in speakers to talk to these career stages so they can share their experiences and inspire us on our career journeys. So join us for some bevvies and apps to discuss your career and where it’s headed. Space for this event is limited and registration is required—invite your friends and colleagues for a fun, MR focused evening! Everyone who’s involved in marketing research is welcome, including men that support women in MR. A BIG thank you to Sylvestre & Co. and The Logit Group for supporting this event. As always, we couldn’t do this event without you! *We are truly grateful for your support*

    Free

  • Foundations for the Future: Exploring the 5 Career Stages

    Online

    Toronto, we’re back again this year! And this time we’ll be diving into the career stages of marketing research. We know that no MR career is exactly the same. Everyone takes a different path, but if we’re lucky – we’ll all visit the 5 career stages at some point: Exploration, Establishment, Mid-Career, Late Career and Retirement. For each stage, we’ll discuss the challenges you’ll face and what success looks like. We also brought in speakers to talk to these career stages so they can share their experiences and inspire us on our career journeys. So join us for some bevvies and apps to discuss your career and where it’s headed. Space for this event is limited and registration is required—invite your friends and colleagues for a fun, MR focused evening! Everyone who’s involved in marketing research is welcome, including men that support women in MR. A BIG thank you to Sylvestre & Co. and The Logit Group for supporting this event. As always, we couldn’t do this event without you! *We are truly grateful for your support*

    Free