Événements

Go from Good to Great with Critical Thinking Skills

Webinar-August 5, 2020-12pm EDT (from ESOMAR, MRII, the University of Georgia and CRIC)

Join Susan Frede of Frede Research LLC and Aimpoint Research on August 5th at 12 p.m. EDT for a free virtual presentation on critical thinking skills. Critical thinking is a soft skill that can give researchers a leg up by driving thinking to be more disciplined and active. Strong critical thinking skills can help throughout the research process, from defining the problem to the presentation of the results.

In this webinar, Susan will define critical thinking and discuss the following:

  • Activities involved in critical thinking
  • The gap between employers’ and students’ perceptions of critical thinking
  • Techniques to develop the necessary critical-thinking skills

Webinaire du CRIC sur l’exclusion et le racisme dans l’industrie canadienne de la recherche et de l’intelligence marketing

le 22 juillet de midi à 13 h (HAE).

Le CRIC organisera un webinaire Confronting Exclusion and Racism in Canada’s Research & Insights Industry (faire face à l’exclusion et au racisme dans l’industrie canadienne de la recherche et de l’intelligence marketing). Il portera sur la nécessité d’apporter un changement et favorisera le dialogue et la prise de mesures dans le but de mettre un terme au racisme et au biais systémique dont sont victimes les Noirs et les autres groupes racialisés au Canada.

Theory and Back Again: A Researcher’s Tale

Webinar-July 8, 2020-12pm EDT (from ESOMAR, MRII, the University of Georgia and CRIC)

Join Zontziry “Z” Johnson of Zappi on July 8th at 12 p.m. EDT for a free virtual presentation on the market research process and how it drives business decisions. Theoretically, market research is a core set of steps that works in conjunction with the rest of an organization’s efforts to drive business decisions using data. Realistically, that’s not always how it happens. Or is it?

In this webinar, Zontziry will cover the following topics:

  • Reviewing the ideal market research process
  • Customer input as a source of data
  • Feeding business decisions
  • Theory vs. reality

Turbo Charging Growth in Challenging Times

Webinar-June 9, 2020-12pm EDT (from ESOMAR, MRII, the University of Georgia and CRIC)

Join Zoë Dowling, Ph.D., of FocusVision for a free virtual presentation on emerging methods and the future of market research. Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces. In this webinar, Zoë will discuss the broader landscape changes that impact how we conduct market research and explore what it means for mainstream methodologies as well as emerging approaches.

Topics will include:

  • Technological, cultural and business trends impacting market research
  • Agile research as an emerging methodology
  • The growth of mobile ethnographies and online focus groups

L’intelligence artificielle et l’analytique pendant la pandémie

5 juin 2020, de midi à 13 h (heure avancée de l’Est)

Joignez-vous aux membres du Conseil sur le leadership éclairé pour l’intelligence artificielle et l’analytique du CRIC pour une discussion interactive et virtuelle qui portera sur la façon dont il faut adapter l’utilisation de l’intelligence artificielle (IA) et l’analytique en raison de la pandémie de COVID-19.

Adaptation de la recherche qualitative à la lumière de la pandémie

27 mai 2020, de 13 h 30 à 14 h 30 (heure avancée de l’Est)

Joignez-vous aux membres du Conseil sur le leadership éclairé pour la recherche qualitative du CRIC pour une discussion interactive et virtuelle qui portera sur la façon dont les chercheurs canadiens dans le domaine des données qualitatives s’adaptent à la pandémie de COVID-19.

Driver Analysis as a Gateway to Advanced Analytics (View Recording)

Webinar-May 20, 2020-12pm EDT (from ESOMAR, MRII and the University of Georgia)

Join Jeffrey Henning of the MRII and Keith Chrzan of Sawtooth Software for this how-to session, which will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful.

Contactez-nous

Pour obtenir de plus amples renseignements, communiquez avec John Tabone, dirigeant principal de l’administration, à l’adresse

[email protected]