CRIC – Size of the Industry Survey

The CRIC Size of the Industry survey is designed to gather key data about the size of the Canadian research, analytics and insights industry. Results of this survey will be used to describe the size of our industry in CRIC’s advocacy activities and will also be used to contribute Canadian data to ESOMAR’s Global Market Research Report.

We ask for your company name and e-mail address to ensure only one response is received per company. The identity of the respondents and their individual data provided will be kept confidential to CRIC staff. Only aggregate data will be reported.

You can download the questionnaire in Adobe PDF or MS Word format to review in advance of completing it online.
All participants will receive an advance summary of the aggregate Canadian results.

This research is registered with the CRIC Research Verification Service and feedback can be shared on this research using the RVS code: 20210623-CA079

Please complete your submission by July 27.
Email*
Company Name*

Please enter your firm's total research, analytics and related revenue in Canadian dollars for 2019 and 2020. (include revenues generated from clients both in and outside of Canada)
2019*
2020*
What percentage of your 2020 revenue included above related to services subcontracted outside of Canada?
What percentage of your 2020 revenue included above related to services subcontracted outside of Canada?
Enter a percentage between 0 and 100 (do not enter % sign) or select Don't Know.
Don't Know Subcontracted
- Don't Know
What percentage of your 2020 revenues included above was from Canadian Clients? Canadian clients are defined as clients whose invoice were paid from a Canadian bank account.
Canadian Clients
Clients from Outside of Canada
Don't Know Outside of Canada
- Don't Know
Did your firm conduct pro-bono research on behalf of Canadian clients in 2020?
- Yes
- No
- Don't Know
Please enter the estimated value in Canadian dollars of pro-bono research conducted on behalf of clients in Canada in 2020?

On average, how many full time employees did your company have in 2020?*
On average, how many part-time employees employee did your company have in 2020?
How many freelancers/independent contractors did your company use in 2020?
How do you anticipate the total number of full-time employees at your company will change in 2021 as compared to 2020?*
- Increase
- Remain the same
- Decrease
- Don't know
By what % do you anticipate the number of full-time employees will increase in 2021 as compared to 2020?
Please enter a whole number. Do not add % sign.
By what % do you anticipate the number of full-time employees will decrease in 2021 as compared to 2020?
Please enter a whole number. Do not add % sign.

Please include the percentage of revenues that fall into the following four categories:

Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question.
Quantitative Methods (includes mail, telephone CATI, F2F (PAPI / CAPI), online quantitative research, mobile / smartphone quantitative research, audience measurement, online / web analytics, automated digital/electronic, and social media monitoring.)
Qualitative Methods (include F2F group discussions / focus groups, in-depth F2F interviews, online qual, mobile qual, traditional / digital ethnography, online research communities.)
Reporting (includes consulting firm research, advisory services, marketing reports/research and all other secondary (desk) research.
Other research/analytics revenues not included in the categories above.
Total
Should sum to 100.

Enter the percentage of revenue your firm generated in 2020 from each quantitative method.

Please enter a whole number from 0 to 100 for each category. Do not add the % sign.

If you do not know the percentage of revenue by category, click next to skip this question.
Telephone CATI (including CATI to mobiles, i.e., a person-to-person interview and IVR interviews)
Face-to-face (PAPI-paper and pencil interview. CAPI-computer-assisted personal interviewing)
Online quantitative research (including CASI - "self-interviewing" - and online panel)
Mobile / Smartphone quantitative research
Audience Measurement
Online / Web analytics (includes content tracking, digital tracking, CRM analytics and all advanced analytics)
Automated digital / electronic (includes interactive voice recorded interviews, location-based services, passive metering and log file processing)
Social media monitoring
Other quantitative methods not included above.
Total Quantitative Methods

Enter the percentage of revenue your firm generated in 2020 from each qualitative method.

Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question.
F2F Group discussions / Focus groups
In-depth face to face interviews
Online Qual (online groups, discussions, bulletin boards)
Mobile Qual (mobile ethno., mobile diaries, photo boards)
Traditional Ethnography
Online research communities (includes social media, in-depth interviews & online ethno.) & social media listening
Other qualitative methods not included above.
Total Qualitative Methods

Enter the percentage of revenue your firm generated in 2020 from each of the following type of projects.

Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question.
Market Measurement (Syndicated or custom retail/consumer panel/surveys for market size and share, including online)
Market Modelling (Including marketing mix and media modelling)
New Product/Service Development (Testing of concepts, products, services, packaging, pricing mix, etc. and volume forecasting)
Advertising Pre-Testing (Copy)
Advertising/Brand Tracking
Media Audience/Research (Viewing, listening, readership, including online and social media measurement)
Employee/ Satisfaction
CRM Systems / Customer Satisfaction
Mystery Shopping
Omnibus/Shared Cost Surveys
Usage & Attitude Studies (Including segmentation studies and motivational research)
Opinion Research/Polling
User Experience (UX) research
Non-profit Research
Business-to-Business Studies not included above
Other (not included above)
Total All Projects
Should sum to 100

Enter the percentage of revenue your firm generated in 2020 from each of the following research designs.

Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question.
Ad hoc research
Omnibus surveys
Panel research (includes consumer panels, television audience measurement, retail audits and other continuous and non-continuous panel research)
Other syndicated research
Other continuous (at regular frequency, including radio listenership, online web tracking, brand, advertising and customer satisfaction trackers, and “retainer” contracts covering, e.g. 12 months of concept testing, innovation workshops, etc.)
Discretionary design through self-serve platforms (depends on the user’s needs)
Total All Research Designs

Enter the percentage of revenue your firm generated in 2020 from each of the following types of clients.

Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question.
Manufacturing (consumer non-durables-includes food, beverages, tobacco, cannabis, personal care, petrol, clothing, shoes, accessories, paper products, cosmetics, etc.)
Manufacturing (consumer durables - includes furniture, building materials, computers, electrical equipment, etc.)
Manufacturing (pharmaceutical)
Manufacturing (automotive)
Utilities - Electricity, gas, water, postal services
Wholesale and retail
Information and communication (advertising)
Information and communication (telecommunications and ICT)
Information and communication (media and broadcasting)
Financial services including banking, insurance, investments, etc.
Public sector
Non-profit and NGOs
Education - Research institutes
Tourism, travel and recreation
Other sectors not included above
Total

CRIC – Size of the Industry Survey

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