CRIC – Size of the Industry Survey

Please enter your firm's total research, analytics and related revenue in Canadian dollars for 2020 and 2021. (include revenues generated from clients both in and outside of Canada)
2020*
2021*
What percentage of your 2021 revenue included above is related to services subcontracted outside of Canada?
What percentage of your 2020 revenue included above related to services subcontracted outside of Canada?
Enter a percentage between 0 and 100 (do not enter % sign) or select Don't Know.
Don't Know Subcontracted
- Don't Know
What percentage of your 2021 revenues included above was from Canadian Clients? Canadian clients are defined as clients whose invoice were paid from a Canadian bank account.
Enter a % between 0 and 100 or select don't know
Don't Know Outside of Canada
- Don't Know
Did your firm conduct pro-bono research on behalf of Canadian clients in 2021?
- Yes
- No
- Don't Know
Please enter the estimated value in Canadian dollars of pro-bono research conducted on behalf of clients in Canada in 2021?

Please include the percentage of revenues that fall into the following four categories for 2021:

Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question.
Quantitative Methods (includes mail, telephone CATI, F2F (PAPI / CAPI), online quantitative research, mobile / smartphone quantitative research, audience measurement, online / web analytics, automated digital/electronic, and social media monitoring.)
Qualitative Methods (include F2F group discussions / focus groups, in-depth F2F interviews, online qual, mobile qual, traditional / digital ethnography, online research communities.)
Reporting (includes consulting firm research, advisory services, marketing reports/research and all other secondary (desk) research.
Other research/analytics revenues not included in the categories above.
Total
Should sum to 100.

Enter the percentage of revenue your firm generated in 2021 from each quantitative method.

Please enter a whole number from 0 to 100 for each category. Do not add the % sign.

If you do not know the percentage of revenue by category, click next to skip this question.
Telephone CATI (including CATI to mobiles, i.e., a person-to-person interview and IVR interviews)
Face-to-face (PAPI-paper and pencil interview. CAPI-computer-assisted personal interviewing)
Online quantitative research (including CASI - "self-interviewing" - and online panel)
Mobile / Smartphone quantitative research
Audience Measurement
Online / Web analytics (includes content tracking, digital tracking, CRM analytics and all advanced analytics)
Automated digital / electronic (includes interactive voice recorded interviews, location-based services, passive metering and log file processing)
Social media monitoring
Other quantitative methods not included above.
Total Quantitative Methods

Enter the percentage of revenue your firm generated in 2021 from each qualitative method.

Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question.
F2F Group discussions / Focus groups
In-depth face to face interviews
Online Qual (online groups, discussions, bulletin boards)
Mobile Qual (mobile ethno., mobile diaries, photo boards)
Traditional Ethnography
Online research communities (includes social media, in-depth interviews & online ethno.) & social media listening
Other qualitative methods not included above.
Total Qualitative Methods

Enter the percentage of revenue your firm generated in 2021 from each of the following type of projects.

Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question.
Market Measurement (Syndicated or custom retail/consumer panel/surveys for market size and share, including online)
Market Modelling (Including marketing mix and media modelling)
New Product/Service Development (Testing of concepts, products, services, packaging, pricing mix, etc. and volume forecasting)
Advertising Pre-Testing (Copy)
Advertising/Brand Tracking
Media Audience/Research (Viewing, listening, readership, including online and social media measurement)
Employee/ Satisfaction
CRM Systems / Customer Satisfaction
Mystery Shopping
Omnibus/Shared Cost Surveys
Usage & Attitude Studies (Including segmentation studies and motivational research)
Opinion Research/Polling
User Experience (UX) research
Non-profit Research
Business-to-Business Studies not included above
Other (not included above)
Total All Projects
Should sum to 100

Enter the percentage of revenue your firm generated in 2021 from each of the following research designs.

Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question.
Ad hoc research
Omnibus surveys
Panel research (includes consumer panels, television audience measurement, retail audits and other continuous and non-continuous panel research)
Other syndicated research
Other continuous (at regular frequency, including radio listenership, online web tracking, brand, advertising and customer satisfaction trackers, and “retainer” contracts covering, e.g. 12 months of concept testing, innovation workshops, etc.)
Discretionary design through self-serve platforms (depends on the user’s needs)
Total All Research Designs

Enter the percentage of revenue your firm generated in 2021 from each of the following types of clients.

Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question.
Manufacturing (consumer non-durables-includes food, beverages, tobacco, cannabis, personal care, petrol, clothing, shoes, accessories, paper products, cosmetics, etc.)
Manufacturing (consumer durables - includes furniture, building materials, computers, electrical equipment, etc.)
Manufacturing (pharmaceutical)
Manufacturing (automotive)
Utilities - Electricity, gas, water, postal services
Wholesale and retail
Information and communication (advertising)
Information and communication (telecommunications and ICT)
Information and communication (media and broadcasting)
Financial services including banking, insurance, investments, etc.
Public sector
Non-profit and NGOs
Education - Research institutes
Tourism, travel and recreation
Other sectors not included above
Total

CRIC – Size of the Industry Survey 2022