The Canadian Research Insights Council (CRIC) is pleased to welcome Anastasia Arabia (Trend Research), Diana Lucaci (True Impact), Sam Pisani (The Logit Group) and Jason Zweig (Canadian Viewpoint) to its board of directors. The four new directors were elected from a slate of candidates that included nine leaders from across the industry.

“I am delighted to welcome our new board members who represent a wide range of interests within our industry,” stated Barry Watson, Chair of CRIC. “The large number of strong candidates running in this election was a testament to the weight the profession places on CRIC as the voice of the industry and the value of meaningfully participating in its governance. We will be working hard to find other volunteer leadership opportunities to engage those industry leaders who were not elected.”

Anastasia Arabia is a Partner at Trend Research. She has over 25 years of management and service delivery experience in marketing research. She founded Trend Research in 2003 and previously worked at Criterion Research (now Leger Marketing) and Opinion Search Inc. Anastasia is also a member of the Insights Association and QRCA (Qualitative Research Consultants Association) and is a frequent speaker on market research at the University of Alberta School of Business for both MBA and undergraduate courses.

Diana Lucaci is the Founder and CEO of True Impact. She helps brands optimize the customer experience by leveraging emotion data from neural and bio measurement technologies. Diana is a Committee Member of the Standards Council of Canada and served as Chair of the Neuromarketing Science and Business Association (NMSBA, 2012-2018). In 2014, Diana won the Best in Class research award from the Marketing Research and Intelligence Association (MRIA) and works with many Fortune 500 companies, including General Motors, Colgate-Palmolive, Yahoo, Miller Coors and others. She holds a degree in Neuroscience and Psychology from the University of Toronto and leads True Impact’s mission of driving brand growth through science.

Sam Pisani is a Founder and Managing Partner of The Logit Group where his vision has always been to reinvent and reinvigorate the data collection/research execution side of the MR industry, using a combination of innovation and methodological rigour. From building a dynamic team of research execution professionals, to staying on the forefront of technological, methodological, and regulatory trends, Sam embodies the passion that the Logit team brings to market research. His interest in public opinion and insights started while completing his Honours BA in Political Science from the University of Toronto. Further exploring public opinion, Sam also attained a master’s degree in Political Science. It was during his graduate studies that he launched The Logit Group, in 1997. In addition to his leadership role at The Logit Group, Sam has served as Toronto Co-Chair for the Leukemia 7 Lymphoma Society’s Light the Night annual event, and currently sits on Light the Night’s Executive Committee.

Jason Zweig is Vice President and Partner at Canadian Viewpoint. He has guided the Canadian Viewpoint team for 16 years, initially building their panel and online research division, and now being responsible for shaping strategy and ensuring operational excellence for the company as a whole. Jason is the definition of customer satisfaction. Speak to Jason’s clients and you’ll know that he is one of those rare individuals who “absolutely delivers on what he promises.” Jason loves collaborating with clients to build creative and innovative solutions, from tools to data collection methodologies to quotas and sample plans. Prior to Canadian Viewpoint, Jason worked in various online community building initiatives with and where he was responsible for building the member databases through online and offline initiatives providing the perfect foundation to build a national research panel. 

About CRIC

The Canadian Research Insights Council (CRIC) is Canada’s voice of the research, analytics and insights profession both domestically and globally. CRIC represents the highest standards, ethics and best practices; provides effective promotion and advocacy of the industry; serves as a source of information and thought leadership; and is a forum for collective industry action.

For more information, visit or contact John Tabone at [email protected].

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