The Canadian Research Insights Council (CRIC) and ESOMAR are pleased to join with the World Association for Public Opinion Research (WAPOR) to present a full day session on the accuracy of Canadian electoral polling at WAPOR’s annual conference taking place in Toronto from May 19 to May 22 in Toronto. The session will take place on Tuesday, May 21, starting at 10:30.

The session will feature presentations on polling accuracy from Jon Puleston, Kantar; Christopher Adams, St. Paul’s College at the University of Manitoba; and Claire Durand, University of Montreal.  The presentations will be followed by two panel discussions.  The first panel, titled “The Challenges of Public Opinion Research in Canada” features presentations by Darrel Bricker, Ipsos Public Affairs; Christian Bourque, Leger; Christopher Adams, St. Paul’s College at the University of Manitoba; Annie Pettit, MORSCanada; and Adam Radwanski, The Globe and Mail.  The second panel, titled “Overcoming the Challenges and Assuring the Future of Public Opinion Research in Canada” features Éric Grenier, CBC; Frank Graves, EKOS Research Associates; and Christian Bourque, Leger.  The sessions will be chaired by three WAPOR presidents — current president Marita Carballo, and past presidents Claire Durand and Kathy Frankovic.  View the full description of the session and register on the WAPOR website.

“With the upcoming federal election in October, this is an excellent opportunity to learn about the best practices for overcoming challenges and enhancing the accuracy of public opinion research in Canada,” stated CRIC’s Chair Barry Watson. 

Anyone interested in public affairs, political science, public opinion research or journalism is encouraged to attend the session, which is free for those already registered for the full WAPOR conference. 

Ticket prices have been subsidized by the hosting organizations to encourage a big attendance at this important event, only a few months ahead of the October federal elections. Members of the public who are not registered for the WAPOR conference can attend the WAPOR-ESOMAR-CRIC session for only $55, including lunch. Members of the media can contact [email protected] for a complimentary media pass to attend the session.

About CRIC:

CRIC’s mandate is to develop and approve market research standards, best practices and support programs; provide effective promotion and advocacy for the market research and insights industry; serve as a source of information for the industry; and be a forum for collective industry action.For more information, visit or contact John Tabone at [email protected]



ESOMAR is the global voice of the data analytics, research and insights community, speaking on behalf of over 6000 individual professionals and more than 600 companies who provide or commission data analytics and research in more than 130 countries, all of whom agree to uphold the ICC/ESOMAR International Code. Together with national and international research associations, ESOMAR promotes professional standards and self-regulation for the insights sector and encourages, advances and advocates for the role and value of data analytics, market and opinion research in illuminating real issues and bringing about effective decision-making. The ICC/ESOMAR Code and all ESOMAR guidelines are available on



Since its foundation in 1947, the World Association for Public Opinion has promoted the highest professional standards, ethics and techniques for public opinion research around the world. WAPOR’s international membership, with more than 400 academics and researchers represents the industry’s most respected names in the survey and public opinion research field. Through publications, seminars, meetings and educational initiatives WAPOR engages in a rich ongoing conversation about best practices for public opinion research, not just in advanced democracies, but also in emerging democracies. For more information about WAPOR, publications and events, visit


Contact Us

For more information, contact John Tabone, Interim Chief Administrative Officer:

[email protected]

John Tabone
Author: John Tabone