CAIP Canada Toastmasters Club CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product. Gain the public speaking skills you need to communicate with confidence and excellence!
CAIP Canada Toastmasters Club CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product. Gain the public speaking skills you need to communicate with confidence and excellence!
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry. At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you'll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research. Don’t worry, there won’t be a test! This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis! When is it? The Last Friday of the month at Noon Eastern Time (subject to change based on the groups needs). Where is it? The discussion will take place online via zoom to connect you with CAIPs from across the country. Why Join? This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.Dr. Christopher Adams, CAIP, will offer thoughts (of between 5-10 minutes in length) at the outset of the hour. He will speak about public opinion polling […]
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry. At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you'll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research. Don’t worry, there won’t be a test! This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis! When is it? The Last Friday of the month at Noon Eastern Time (subject to change based on the groups needs). Where is it? The discussion will take place online via zoom to connect you with CAIPs from across the country. Why Join? This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.Dr. Christopher Adams, CAIP, will offer thoughts (of between 5-10 minutes in length) at the outset of the hour. He will speak about public opinion polling […]
Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather actionable insights with a new tracking framework, introduced last year by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute of Marketing Science, in her book, Better Brand Health. Join quantilope's tracking expert, Madita Brandhorst, for a deep dive into Better Brand Health tracking, covering everything you need to know about it and two key analyses included in the framework: Mental Availability and Mental Advantage Analysis. Madita will also share exclusive learnings from two years of quantilope's Better Brand Health tracking studies across diverse markets and categories, including compelling data on the correlation between mental availability and real-world sales growth. Whether you're a seasoned researcher or new to the concept of mental availability, this session will equip you with all you need to know about Better Brand Health tracking and how you can implement it to drive actionable insights from your trackers. Speaker: Madita Brandhorst Senior Tracking Lead, quantilope Madita combines her background in psychology (M.Sc.) with 10 years of market research expertise to generate deep and strategic insights. She started her career at Ipsos, running traditional brand […]
Call for Participation: CRIC AI Showcase Webinar The Canadian Research Insights Council (CRIC) is excited to announce the upcoming CRIC AI Showcase, a webinar series designed to spotlight cutting-edge AI tools and services within our industry. We invite CRIC agency and research technology member companies to participate in this initiative to present your AI solutions to a broader audience of potential end clients and agency partners. Not a CRIC member, join CRIC today so that you can take advantage of this opportunity.Why Participate? Increase Visibility: Showcase your innovative AI solutions to potential clients and partners within the research insights community. Drive Engagement: Provide a teaser that encourages one-on-one follow-ups and fosters new business relationships. Stay Ahead: Align your organization with the latest advancements in AI relevant to end clients and agencies. Event Details Date: January 29, 2025Time: 12:00 PM – 1:10 PM EST Format: Duration: 70 minutes Presentation Duration: Three to four presentations, each 15-20 minutes long Focus: Short, engaging overviews serving as teasers to spark interest in one-on-one detailed follow-up Audience: The webinar will be promoted to both end clients and agencies interested in AI advancement Language: This first CRIC AI Showcase webinar will be offered in English. We […]
Quality data is crucial for ensuring the insights that businesses and organizations depend on are reliable. As the threat to data quality continues to rise, it is essential that clients, agencies and sample providers are working together to ensure the highest quality data. In this interactive session, Greg Matheson, Margaret Brigley, and Margaret Tso, will review the ongoing and emerging risks to data quality. They will also share key recommendations from the CRIC Clients’ Guide to Data Quality in Online Research. The guide was designed to increase clients’ understanding of the online research process from sample selection to fieldwork and to help clients make decisions that result in high quality data. The guide is CRIC’s first contribution to the Global Data Qualitative, a global alliance to champion data quality in market research. Presented by: Margaret Brigley CEO, Narrative Research Margaret is CEO & Partner of Narrative Research, a national, full-service marketing research firm headquartered in Halifax, Nova Scotia. Margaret offers clients more than 30 years of communications, marketing, and research experience in the private, non-profit, and public sectors. Her research expertise includes both qualitative and quantitative methods. She is a professionally trained focus group moderator and has worked with a […]
Join us for a thought-provoking (and tastefully fun!) event at Establishment Brewery, where Jon Yuill, Insights and Analytics Manager at ATCO (formerly at WestJet), will kick things off with a dynamic presentation on navigating today’s research and business planning challenges. From balancing the human touch with cutting-edge technology to understanding the role of emotions in decision-making, Jon will share insights that can reshape how we think about brand perceptions, customer experiences, and product development. After Jon’s presentation, he will join a lively panel discussion alongside experts from Cashew, Stone Olafson, and more, moderated by Leger. Together, we’ll dive into hot topics like AI’s role in the human experience, the potential of synthetic data, and the fascinating intersection of technology and humanity in research. Enjoy a drink (or two!) and light snacks as we mix insightful conversations with a relaxed, collaborative vibe in one of Calgary’s favorite breweries.
Kickoff 2025 with the WIRe Cincinnati chapter! We'll meet for an evening of light snacks, drinks, and educational sessions on topics surrounding fresh approaches to generational difference in MR. Stick around for networking, community, and more! Space in this event is limited; register ASAP to snag your spot. A BIG thank you to Burke and EMI for supporting the WIRe Cincinnati chapter! Speakers: Kelsey Schmeckpeper – Sr. Analyst at BurkeSession Title: Corporate Advocacy as a driver for brand strength among younger generations Allision Griffin – Manager, Consumer Research at 84.51Session Title: Gen Z’s Playbook to Smart Grocery SpendingSession Abstract: As a new generation of consumers, Gen Z is emerging with their own strategies for smart shopping. We’ll dive in to better understand how Gen Z views the current economic climate and the “playbook” of how they’re behaving in reaction. Using data-driven insights, we’ll explore how this tech-savvy generation is maximizing their grocery shopping experience by leveraging tools and tactics to save money without sacrificing what is important to them. Featuring Kelsey Schmeckpeper Sr. Analyst at Burke Kelsey brings years of research experience in quantitative survey design, analysis, and reporting. As a Senior Analyst within Burke’s Strategic Insights & Analytics […]
CRIC AI Showcase WebinarThe Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend. Our first series features: Supercharge Surveys with inca, Conversational AI Purpose-Built for Marketing Research Presenter: Kathy Cheng,Founder & CEO of Nexxt Intelligence | inca Imagine if you could massively increase the insight from open-ended questions easily. Imagine if you could do this without having to change existing workflows or disrupt the methodology or continuity of trends. With inca, now you can. inca is the conversational AI purpose-built for marketing research. It supercharges surveys from data collection to data analysis through the combination of inca SmartProbe and inca AI Coding. inca integrates with any survey platform and with any analytics dashboard through APIs. It is easy to set up […]
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry. At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you'll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research. Don’t worry, there won’t be a test! This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis! When is it? The Last Friday of the month at Noon Eastern Time (subject to change based on the groups needs). Where is it? The discussion will take place online via zoom to connect you with CAIPs from across the country. Why Join? This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.
CAIP Canada Toastmasters Club CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product. Gain the public speaking skills you need to communicate with confidence and excellence!