Kickoff 2025 with the WIRe Cincinnati chapter! We'll meet for an evening of light snacks, drinks, and educational sessions on topics surrounding fresh approaches to generational difference in MR. Stick around for networking, community, and more! Space in this event is limited; register ASAP to snag your spot. A BIG thank you to Burke and EMI for supporting the WIRe Cincinnati chapter! Speakers: Kelsey Schmeckpeper – Sr. Analyst at BurkeSession Title: Corporate Advocacy as a driver for brand strength among younger generations Allision Griffin – Manager, Consumer Research at  84.51Session Title: Gen Z’s Playbook to Smart Grocery SpendingSession Abstract: As a new generation of consumers, Gen Z is emerging with their own strategies for smart shopping. We’ll dive in to better understand how Gen Z views the current economic climate and the “playbook” of how they’re behaving in reaction. Using data-driven insights, we’ll explore how this tech-savvy generation is maximizing their grocery shopping experience by leveraging tools and tactics to save money without sacrificing what is important to them.   Featuring Kelsey Schmeckpeper Sr. Analyst at Burke Kelsey brings years of research experience in quantitative survey design, analysis, and reporting. As a Senior Analyst within Burke’s Strategic Insights & Analytics […]

CRIC AI Showcase WebinarThe Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend. Our first series features:  Supercharge Surveys with inca, Conversational AI Purpose-Built for Marketing Research Presenter: Kathy Cheng,Founder & CEO of Nexxt Intelligence | inca   Imagine if you could massively increase the insight from open-ended questions easily. Imagine if you could do this without having to change existing workflows or disrupt the methodology or continuity of trends. With inca, now you can. inca is the conversational AI purpose-built for marketing research. It supercharges surveys from data collection to data analysis through the combination of inca SmartProbe and inca AI Coding. inca integrates with any survey platform and with any analytics dashboard through APIs. It is easy to set up […]

What's it about? This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association. All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.  What's in it for me? Segmentation may be the most challenging kind of study marketing researchers do. A cluster of common, but sometimes difficult to spot, problems make segmentation particularly challenging. We'll discuss three of these problems and how to remedy them. Learning Outcome Attendees will benefit from understanding the most frequent pitfalls that ruin segmentation studies and with advice on how to avoid them.   Featuring Keith Chrzan SVP Analytics, Sawtooth Softward Keith Chrzan is SVP of Analytics at Sawtooth Software, nearing the end of a 45-year as a marketing scientist. He has led marketing research and marketing science groups in research firms, management consultancies, and client organizations. Keith publishes […]

In this webinar, Cint's Senior Research Manager Natasha Gay will unpack findings of a new study surveying market researchers and insights professionals which reveals that while there’s been an uptick in readiness to embrace AI for analysis and automation; there remains skepticism toward Synthetic Data applications. What drives this selective trust? And what does this tell us about how the industry is currently navigating the thin line between innovation and integrity? Join a thought provoking look at the use of AI and Synthetic Data in our industry today — and a discussion on what these trends might point to for the future of insights.   Featuring   Natasha Gay Senior Research Manager, Customer Insights @ Cint   Natasha Gay is the senior research manager at Cint and leads the Voice of Customer department. She has focused on customer insights for the past ten years and covers the whole research spectrum internally; design, fielding, analysis, strategy, and insight storytelling. She transforms data into actionable insights and strategies that drive customer-centric business decisions across departments.