testsurvey CRIC – Size of the Industry Survey 2026 "*" indicates required fields Δ Step 1 of 10 10% LinkedInThis field is for validation purposes and should be left unchanged.The CRIC Size of the Industry survey is designed to gather key data about the size of the Canadian research, analytics and insights industry. Results of this survey will be used to describe the size of our industry in CRIC’s advocacy activities and will also be used to contribute Canadian data to ESOMAR’s Global Market Research Report. We ask for your company name and e-mail address to ensure only one response is received per company. The identity of the respondents and their individual data provided will be kept confidential to CRIC staff. Only aggregate data will be reported. You can download the questionnaire in Adobe PDF or MS Word format to review in advance of completing it online. All participants will receive an advance summary of the aggregate Canadian results. This research is registered with the CRIC Research Verification Service and feedback can be shared on this research using the RVS code: 20260625-CA657 Please complete your submission by July 9. Email* Company Name* Please enter your firm's total research, analytics and related revenue in Canadian dollars for 2024 and 2025 and expected revenue for 2026. (include revenues generated from clients both in and outside of Canada)2024*2025*2026 (Expected)*What percentage of your 2025 revenue included above is related to services subcontracted outside of Canada?Enter a percentage between 0 and 100 (do not enter % sign) or select Don't Know.Enter a percentage between 0 and 100 (do not enter % sign) or select Don't Know.Don't Know Subcontracted Don't Know What percentage of your 2025 revenues included above was from Canadian Clients? Canadian clients are defined as clients whose invoice were paid from a Canadian bank account.Enter a % between 0 and 100 or select don't knowEnter a percentage between 0 and 100 (do not enter % sign) or select Don't Know.Don't Know Outside of Canada Don't Know Did your firm conduct pro-bono research on behalf of Canadian clients in 2025? Yes No Don't Know Please enter the estimated value in Canadian dollars of pro-bono research conducted on behalf of clients in Canada in 2025? Was your firm profitable in 2025?* Yes No Don't know / I prefer not to disclose As compared to 2025, how difficult will it be for you to be profitable in 2026?* Much harder A little harder About the same A little easier Much easier Don't know On average, how many full time employees did your company have in 2025?*On average, how many part-time employees employee did your company have in 2025?How many freelancers/independent contractors did your company use in 2025?How do you anticipate the total number of full-time employees at your company will change in 2026 as compared to 2025?* Increase Remain the same Decrease Don't know By what % do you anticipate the number of full-time employees will increase in 2026 as compared to 2025?Please enter a whole number. Do not add % sign.By what % do you anticipate the number of full-time employees will decrease in 2026 as compared to 2025?Please enter a whole number. Do not add % sign. Please include the percentage of revenues that fall into the following four categories for 2025: Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question. Full service market research servicesFieldwork services only including sampleSoftware services (licensing/subscriptions)Other consulting and advisory servicesTotal (Should sum to 100)Please include the percentage of revenues that fall into the following four categories for 2025: Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question. Quantitative Methods (includes mail, telephone CATI, F2F (PAPI / CAPI), online quantitative research, mobile / smartphone quantitative research, audience measurement, online / web analytics, automated digital/electronic, and social media monitoring.)Qualitative Methods (include F2F group discussions / focus groups, in-depth F2F interviews, online qual, mobile qual, traditional / digital ethnography, online research communities.)Reporting (includes consulting firm research, advisory services, marketing reports/research and all other secondary (desk) research.Other research/analytics revenues not included in the categories above.TotalShould sum to 100. Enter the percentage of revenue your firm generated in 2025 from each quantitative method. Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question. Telephone CATI (including CATI to mobiles, i.e., a person-to-person interview and IVR interviews)Face-to-face (PAPI-paper and pencil interview. CAPI-computer-assisted personal interviewing)Online/mobile quantitative research (including CASI - "self-interviewing" - and online panel)Audience MeasurementOnline / Web analytics (includes content tracking, digital tracking, CRM analytics and all advanced analytics)Automated digital / electronic (includes interactive voice recorded interviews, location-based services, passive metering and log file processing)Social media monitoringOther quantitative methods not included above.Total Quantitative Methods (should sum to 100) Enter the percentage of revenue your firm generated in 2025 from each qualitative method. Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question. F2F Group discussions / Focus groupsIn-depth face to face interviewsOnline Qual (online groups, discussions, bulletin boards, mobile ethno., mobile diaries, photo boards)Traditional EthnographyOnline research communities (includes social media, in-depth interviews & online ethno.) & social media listeningOther qualitative methods not included above.Total Qualitative Methods (should sum to 100) Enter the percentage of revenue your firm generated in 2025 from each of the following type of projects. Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question. Market Measurement (Syndicated or custom retail/consumer panel/surveys for market size and share, including online)Market Modelling (Including marketing mix and media modelling)New Product/Service Development (Testing of concepts, products, services, packaging, pricing mix, etc. and volume forecasting)Advertising Pre and post-testingBrand trackingMedia Audience/Research (Viewing, listening, readership, including online and social media measurement)Employee/ SatisfactionCRM Systems / Customer SatisfactionMystery ShoppingUsage & Attitude Studies (Including segmentation studies and motivational research)Opinion Research/PollingUser Experience (UX) researchNon-profit ResearchBusiness-to-Business Studies not included aboveOther (not included above)Total All ProjectsShould sum to 100 Enter the percentage of revenue your firm generated in 2025 from each of the following research designs. Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question. Ad hoc researchOmnibus surveys and syndicated researchPanel (includes consumer panels, television audience measurement, retail audits and other continuous and non-continuous panel research)Other syndicated researchOther continuous (at regular frequency, including radio listenership, online web tracking, brand, advertising and customer satisfaction trackers, and “retainer” contracts covering, e.g. 12 months of concept testing, innovation workshops, etc.)Other types of researchTotal All Research DesignsShould sum to 100 Enter the percentage of revenue your firm generated in 2025 from each of the following types of clients. Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question. Manufacturing (consumer non-durables-includes food, beverages, tobacco, cannabis, personal care, petrol, clothing, shoes, accessories, paper products, cosmetics, etc.)Manufacturing (consumer durables - includes furniture, building materials, computers, electrical equipment, etc.)Manufacturing (pharmaceutical)Manufacturing (automotive)Utilities - Electricity, gas, water, postal servicesWholesale and retailInformation and communication (advertising)Information and communication (telecommunications and ICT)Information and communication (media and broadcasting)Financial services including banking, insurance, investments, etc.Public sectorNon-profit and NGOsEducation - Research institutesTourism, travel and recreationOther sectors not included aboveTotalShould sum to 100
