CAIP Exam Registration Deadline - Spring 2026
2026-02-23 | Online
The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October.
Registration deadline for:

April session is in February and for
October session is in August.

Click on any of the links below to continue:

Why Become a CAIP?
Education Requirements
Experience Requirements

Register for the CAIP Exam
Questions? Suggestions? Contact info@caip-paim.ca.

CRIC AI Showcase Webinar Feb 2026
2026-02-24 12:00 - 13:00 (America/Toronto) | Online
CRIC AI Showcase

The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.

Register

Featuring:

inca: The End-to-End Platform for Human-Centred Conversational Research
Presenter:

Kathy ChengFounder & CEONexxt Intelligence | inca

Tim BennerDirector of Customer SuccessNexxt Intelligence | inca

inca is a multi-award-winning conversational research platform that enables researchers to run both engaging, insight-rich surveys and highly personalized qual-at-scale projects within a single platform. With inca, researchers can include all required quantitative metrics and complex survey logic, while applying qualitative principles to actively engage participants, explore motivations through sophisticated AI-driven probing, and uncover subconscious drivers using projective techniques.
Better decisions start with real people. inca’s conversational research puts people at the center.
Participant experience matters. inca creates engaging, conversational research experiences shaped by real voices rather than constrained by preset choices. Participants can share their true opinions in their own words—and feel genuinely heard.
Researcher expertise matters. AI is powerful, but it cannot replace true research expertise. inca enables meaningful collaboration between researchers and AI, giving researchers full control over question types, logic, survey and AI-moderated conversation structure, and probing. Complete transparency into how the AI operates ensures insight quality remains grounded in human expertise.
Join us to discover how inca can flex to your research needs and power highly personalized conversations at scale—delivering the strongest possible outcomes for your research.

Understanding AI Moderation in Modern Research
Presenter:

Justin PerkinsSVP, ProductSago

Rob BergerEVP,Global Quantitative Sago

From setup to analysis, most effective research projects today use AI to move faster, go deeper, and reduce manual work without losing the human perspective that makes qual so impactful.
Join us for a live demo and discussion introducing AI Moderation in QualBoard, part of Sago’s end-to-end AI approach to research. In this session, we’ll explore what AI moderation really means, how it fits into modern research workflows, and where it delivers the most value.

Boosting Efficiency: Discover Cutting-Edge AI Content Coding for Large-Scale Survey Analysis
Presenter:

Brenden SommerhalderPresidentMQO Research

MQO A.I. Hub (mqo.ai) is a Canadian-hosted, security-first A.I. productivity platform designed for research and insights teams. In last year’s CRIC AI Showcase, MQO focused on two core capabilities: secure A.I. Chat for researcher-in-the-loop analysis, and integrated Transcriber for audio capture that feeds directly into A.I.-assisted workflows.
This year’s session will showcase in greater detail the A.I. Content Coder module and new productivity features that support large-scale open-ended analysis. A.I. Content Coder helps researchers code open-ended survey responses by identifying themes, supporting the development of coding frames, and applying respondent-level codes ready for export, with project-level workflow support to keep analysis structured and repeatable. It is designed to significantly reduce manual coding time while keeping researchers in control of quality and interpretation.
MQO will also introduce “Context Packs,” reusable collections of data, system prompts, and behaviour settings that embed a team’s own standards and methods. Context Packs enable targeted, context-aware tasks such as project-, client-, or sector-specific analysis without recreating instructions each time.
Attendees will see how Content Coder and Context Packs complement the existing Chat and Transcriber tools within the same Canadian, HIPAA- and PIPEDA-compliant environment, providing a practical way to scale A.I.-assisted coding and qualitative analysis.

Register here:

Webinar: CRIC AI Showcase 5 02-24-2026

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Experimenting With AI (When Everything Feels Experimental)
2026-02-26 11:00 - 12:00 (America/Toronto) | Online
Hello WIRe Community!
When the entire research process can run on automation, how do you know what’s actually working — and where human judgment needs to step in?
Join us on February 26th at 11 AM ET for an honest conversation with practitioners who are navigating this reality right now. WIRe and Dynata are bringing together industry experts to discuss what’s holding up in AI-powered research and what’s falling apart.
The Real Questions:• Which AI applications in market research are delivering on their promises?• Where do we need human judgment to step in?• How do you evaluate a vendor when everyone claims to have AI figured out?Webinar attendees will walk away with a “Buyer Toolkit” that provides a framework for vetting providers rather than just taking their word for it.
Register for our upcoming webinar

Virtual Career Fair 2026
2026-03-24 12:00 - 15:00 (America/Toronto) | Online
Are you an employer who wants to participate? Learn More →
Are you a marketing research, analytics and insights professional looking for new opportunity? Learn More →

How to Participate:
Are you a marketing research, analytics and insights professional? Are you looking to learn more about the major industry players and what role you can play? Please fill in the form below including a copy of your resume for career opportunities. There is no charge for CRIC, CAIP, ESOMAR and MRII | University of Georgia students or members to register as a candidate looking for employment opportunity. Students and alumni of participating CRIC Academic Members, please use your school email to register. Other members will be checked against current directories.
To maximize on benefits, participants should be prepared to attend the entirety of the event which starts at 12 pm ET and will last for a maximum of 4 hours.
“We believe that connecting the new workforce with CRIC member agencies is crucial for the growth and development of our industry,” said Sam Pisani, Managing Partner, the Logit Group and Chair of the CRIC Students and Young Professionals Engagement Committee. “Through this Career Fair, we aim to create a platform where current and future industry leaders can come together, fostering meaningful connections and facilitating the recruitment of top talent.”
CRIC Academic Member Institution participants exempt from payment include:
Algonquin College
Carleton University
George Brown College
Humber College
University of Alberta
University of Toronto Rothman School of Business

Agenda:

12pm ET – Welcome and Presentations

Welcome and Why this Fair and How to Maximize your Outcomes
Career Panel – Representatives from each of our employers will briefly speak about what it’s like to work at the diverse organizations they represent. They will also briefly talk about their journey into marketing research insights and analytics, and the different pathways on how they got there.

1 pm ET – Breakout to meet employers in their Zoom breakout booths

3:30 pm ET – (approximate) Concluding remarks

Our panelists bring a diverse range of perspectives from various stages in their professional journeys. From graduates of research programs to seasoned experts, each individual offers valuable insights based on their firsthand experiences. Together, they provide a great understanding of the qualities and skills required to excel as a respected leader in the dynamic field of marketing research insights and analytics.

Please ensure that you use your school email to register.

Virtual Career Fair 2026 - job seeker registration
For March, 26 2026 Career Fair

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The Career Fair is an online event, providing convenience for all participants across Canada.
The Career Fair is one of CRIC’s ongoing efforts to support the growth and success of its members and research and insights in Canada.
If your company wants to be involved, get in touch at grace.woo@canadianresearchinsightscouncil.ca for the Career Fair, or john.tabone@canadianresearchinsightscouncil.ca for CRIC membership.
Elevate your brand and meet your next star employee. Don’t miss this golden opportunity to showcase your organization to the future of our industry.

CAIP Exam
2026-04-06, 2026-10-05, 2027-04-05, 2027-10-04, 2028-04-03, 2028-10-02, 2029-04-02, 2029-10-01 and 1 more date | Online / In-Person

Winnipeg Spring Networking Event
2026-04-16 16:00 - 18:00 (America/Winnipeg) | Devil May Care Brewing Company, 155-A Fort Street, Winnipeg, Manitoba, R3C 1C8, Canada
Thanks to our Sponsors:

Winnipeg Networking Event
The market research industry is undergoing unprecedented transformation. This event is your opportunity to stay ahead of the curve and gain valuable insights into how the sector is evolving to meet new challenges, while networking with colleagues.
Whether you’re a research client or supplier, this is a must-attend event to connect, learn, and engage with fellow professionals shaping the future of market research and insights in Canada.
RSVP Now:Secure your spot by registering

Register

Presented by:

Winnipeg Networking Event 04-16-2026

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CRIC Conference 2026
2026-06-15 - 2026-06-17 | The Carlu, 444 Yonge St., Toronto,, ON, M5G 2B3, Canada
Take me to the 2026 CRIC National Conference – Depth in the Age of Instant conference page.

Join us where Canada’s market research community will gather to explore rapid transformation across industries, technology, and public opinion—while staying connected to the human insights that drive decisions and innovation.
