ToastMasters International
2025-05-02 11:30 - 13:00 (America/Toronto) | Online
CAIP Canada Toastmasters Club
CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product.

Gain the public speaking skills you need to communicate with confidence and excellence!

Learn More

Pre-Conference Workshops presented by CAIP Canada>>> The Speed of Change Conference 2025
2025-05-26 08:30 - 16:45 | OMNI King Edward, 37 King St E, Toronto, Ontario, M5C 1E9, Canada
Pre-Conference Workshops
In conjunction with the Conference, CAIP Canada is offering two popular half-day workshops. The workshops will take place the day before the Conference on Monday May 26th from 8:30 am to 4:45pm. Attending on Monday is a great way to extend your learning experience.

Workshop 1:
Stories that Move: Storytelling and Empathy in Market Research and Insights
In a world where change happens at lightning speed, storytelling and empathy are essential to delivering research that resonates and inspires action. This interactive workshop will explore how to design research holistically through the lens of empathy—considering the story from the very beginning. Through practical tools and collaborative exercises, participants will learn to create compelling narratives that transform data into insights, connect on a human level, and drive meaningful decisions in rapidly evolving environments.
Instructor:
Deborah Klotz, CAIP
Vice President, Insights at Upwords

Deborah is a recognized leader in qualitative research, known for her ability to uncover deep human insights and craft compelling narratives that drive strategic decision-making. With over two decades of experience, she has helped clients across industries—including Travel & Tourism, FMCG, Financial Services, Technology, and Government—transform data into engaging, human-centered stories that inspire action.
Deborah, a CAIP-certified researcher, is a passionate educator and sought-after speaker. She developed and teaches CAIP’s Moderator Essentials course and has previously trained moderators through the Marketing Research and Intelligence Association (MRIA) and the RD Centre for Learning.
She has spoken at numerous conferences and currently serves as Co-chair of the Canada Chapter of the Qualitative Research Consultants Association. Her expertise has earned her multiple awards, including the MRIA’s Research and Excellence Award and the Emerging Leader Award.
If you want to enhance the way you communicate insights and inspire action, this interactive workshop is not to be missed.
What we will cover:

The power of storytelling in research and how to uncover meaningful narratives
Mini empathy masterclass
Key storytelling principles and practical tools to deliver insights that inspire

Learning Outcomes:
Through engaging discussion and interactive exercises attendees will understand how to:

Design research with empathy
Craft compelling narratives that transform data into actionable insights
Turn complex data into engaging, human-centered stories that drive decision-making
Structure research findings that deeply resonate and inspire diverse audiences

Who should attend:
Research professionals (buyers and suppliers) who want to improve how they communicate insights.
The learnings from this workshop are highly applicable to qualitative, quantitative and mixed-method studies.

Workshop 2:
Generative AI in Market Research & Insights: Hands-On for Immediate Impact
Join us for this pre-conference workshop designed specifically for market research and insights professionals. This session offers an engaging mix of foundational theory and, more importantly, hands-on exercises focused on practical applications of generative AI for professional outcome. Our goal is to equip you with approaches and strategies that you can incorporate into your daily work.
Instructor:
Brenden SommerhalderPresident, MQO Research
Brenden is a noted strategist, researcher, communicator, and applied AI leader with 20 years of experience working at the intersection of people research, strategic development, and innovation. Having adopted online methodologies and channels in the earliest days of the technology, Brenden has spent his career testing the edges of emerging tools and adapting them to the rigorous standards for validity and data security demanded by the insights profession. He has led client accounts ranging from multinational brands to local nonprofits spanning sectors including media, CPG, utilities, government, tourism, gaming, and more.
As president of MQO Research, Brenden pioneered and continues to lead development and market execution of the firm’s MQO A.I. Hub (mqo.ai), a secure, compliant, and performance-tuned AI platform for Canadian professional service providers. He has delivered presentations at the 2023 and 2024 conferences of the Canadian Research Insights Council and serves as on the Council’s AI Task Force. Brenden is also host of What Number Surprised You?, a podcast by MQO Research.

Register

What to Expect:
• Core Concepts Made Practical:Begin with an accessible overview of generative AI fundamentals. Learn how key concepts—such as tokens, temperature settings, and other parameters—directly influence AI-generated outputs, helping you to understand what’s really going on under the hood and to fine-tune your approach to improve your outcomes.
• Interactive Exercises:This workshop is built around practical, real-world exercises. You will work through live scenarios that can be implemented using widely available generative AI tools like ChatGPT. These hands-on activities are designed to simulate your everyday research and insights tasks and challenges, and to give you the confidence to experiment with AI in your own projects right away.
• Synthetic Data in Market Research:We will touch on the latest around synthetic data to provide context about its evolving role in market research. You’ll gain a primer on synthetic data concepts, current applications and platforms, and discuss potential strengths and pitfalls.
• Tool-Ready (and Agnostic) Environment:To ensure you can participate smoothly, attendees will be provided free access to MQO Research’s secure “MQO A.I. Hub” platform (mqo.ai) for live exercises, and for themselves and their organizations for two weeks following the workshop. This means you do not need any special software on your own device; you can also choose the AI tools you’re already familiar with if you prefer.
Who Should Attend:
This workshop is ideal for market research professionals in Canada who are eager to bring practical AI tools into their workflows. Whether you’re new to AI or looking to upgrade your existing skills, this session will provide clear, immediately applicable insights to boost your research projects.
Logistics:
• Duration: 3.5 hours• Format: In-person pre-conference workshop• Requirements: Just bring your laptop with internet access. We’ll provide the necessary access to MQO Research’s “MQO A.I. Hub,” ensuring you have everything you need to participate in a fully interactive experience (or use your own favourite generative AI platform).

Register

Register

SAVE THE DATE >>> CRIC Conference 2025
2025-05-27 - 2025-05-28 | OMNI King Edward, 37 King St E, Toronto, Ontario, M5C 1E9, Canada
In an era of accelerating technological advancements, societal shifts, and evolving consumer expectations, understanding and adapting to “The Speed of Change” is crucial. Join us at the 2025 CRIC National Conference, where Canada’s market research community will gather to explore rapid transformation across industries, technology, and public opinion—while staying connected to the human insights that drive decisions and innovation.

SAVE THE DATE

MAY 27th – 28th 2025OMNI KING EDWARDTORONTO

↓

CRIC Conference 2025 >>> The Speed of Change
2025-05-27 - 2025-05-28 | OMNI King Edward, 37 King St E, Toronto, Ontario, M5C 1E9, Canada
In an era of accelerating technological advancements, societal shifts, and evolving consumer expectations, understanding and adapting to “The Speed of Change” is crucial. Join us at the 2025 CRIC National Conference, where Canada’s market research community will gather to explore rapid transformation across industries, technology, and public opinion—while staying connected to the human insights that drive decisions and innovation.

Register

WIRe: Show Up & Build Authentic Connections
2025-06-11 13:00 - 14:00 | Online
What does it really take to move the needle on your career goals — and feel good doing it? In this inspiring and practical webinar, Anese Cavanaugh will share her transformative IEP Method® (Intentional Energetic Presence®) to help you connect the dots between how you show up and what you create. You’ll explore how personal habits, mindset, and presence shape professional outcomes — and how small shifts in energy and intention can unlock exponential results.
Anese will introduce two core tools from the IEP Method® to help you assess where you are, reset when needed, and lead from a place of clarity and power. You’ll walk away with practical tools and strategies to:

Align your personal intentions with your professional goals
Create daily habits that increase presence, resilience, and impact
Lead yourself first — so you can lead everything else better
Build momentum toward what matters most (without burning out)

Whether you’re aiming for a promotion, pivoting into something new, or seeking more meaning in your current role, this session will support you in setting a tone of self-leadership that fuels everything to come.

Featuring:

Anese Cavanaugh
CEO | Active Choices, Inc

Anese is devoted to helping people show up and bring their best selves to the table in order to create significant positive impact in their lives. She is the creator of the IEP Method®, an advisor and thinking partner to leaders and organizations around the world, a keynote speaker, and author (most recently of CONTAGIOUS YOU: Unlock Your Power to Influence, Lead, and Create the Impact You Want). She helps people unlock greater leadership potential, collaborate more inspiringly, create more openly, intuit more bravely, and lead more joyfully and effectively. Top innovators and executives in companies like IDEO, Zingerman’s, Cooper, GM Financial, Vistaprint, 15Five, Fitbit, Vivayic, Kaiser Permanente, and others have engaged with Anese to strengthen team health, maximize leadership impact, and optimize company culture. In addition to appearing in many leading publications, Anese has a column, “Showing Up” on Inc.com and writes regularly for AneseCavanaugh.com.

Register

What we learned from the 2025 federal election
2025-06-12 12:00 - 13:00 | Online
What we learned from the 2025 federal election

Join us for an insightful post-election analysis webinar featuring top experts from four of Canada’s leading polling companies. Our distinguished panel will unpack the shifts in public opinion, polling successes and challenges, and emerging voter trends that shaped the 2025 federal election landscape.
Key topics will include:

Shifts in voter behaviour
New technologies used
Lessons learned
What do we need to improve next time?

The webinar will feature:

Darrell BrickerCEO, Public AffairsIpsos
Dr. Darrell Bricker is a Canadian author, pollster, public speaker, political scientist and political commentator. Prior to joining Ipsos, Bricker was director of public opinion research in the office of the prime minister of Canada. He holds a Ph.D. in political science from Carleton University. He is the co-author, with John Ibbitson, of several books, including Empty Planet: The Shock of Global Population Decline and The Big Shift: The Seismic Change In Canadian Politics, Business, and Culture and What It Means for Our Future.

Jean-Marc LégerPresidentLeger
Jean-Marc is an economist who founded Leger in 1986 with his father, Marcel Léger. Under his leadership, the company has become the largest Canadian-owned market research and analytics company, with more than 300 employees in its eight offices in Canada (Montreal, Quebec City, Toronto, Winnipeg, Edmonton, Calgary and Vancouver) and the United States (New York). Jean-Marc is recognized as Canada’s leading expert on consumer behaviour and millennials. He is also the author of the best-selling book The Quebec Code, and producer of the Quebec Code series on Télé-Québec and the Quebec Code podcast on TVA+.

Dr. Angus ReidCEO Angus Reid Group
Market research pioneer Dr. Angus Reid is CEO of Angus Reid Group, Chairman of the Angus Reid Institute, and Chair of Rival Group—a global research, technology and consulting firm. Since 1979 the Angus Reid Group has been synonymous with research and polling. In its second iteration, since selling to Ipsos in 2000 for $100 million, the company has grown 30% year over year for the past five years. Most recently, the Angus Reid Group has merged with the Rival Group to form one of Canada’s largest independent market research agencies with 70% of the revenue coming from the United States. A Canadian success story, Angus has founded, scaled, and exited major firms including Vision Critical (now Alida). He remains one of the most respected names in research.

David ValentinPrincipalLiaison Strategies
David Valentin is a nationally recognized pollster and lobbyist who works with a variety of nonprofits across Canada including the National Ethnic Press and Media Council of Canada and the Canadian Civil Liberties Association. He is a member of the Canadian Research Insights Council. Valentin is a nationally recognized pollster who has made over 400 media appearances and has been seen on CBC, CTV, Global News, the Globe and Mail, the Toronto Star, CP24 and more. He has worked closely with researchers and professors at the University of Toronto and Concordia University. He resides in Toronto and speaks English, Spanish and intermediate French.

The panel will be hosted by CRIC Chair, Margaret Brigley:
Margaret BrigleyCEONarrative Research
With more than 25 years of market research and communications experience, Margaret provides client counsel across a wide range of sectors. A seasoned qualitative and quantitative researcher, Margaret brings a wealth of expertise and experience to all of her client work. As CEO of Narrative Research, Margaret is responsible for the executive oversight of the company. Margaret holds a Bachelor of Public Relations from Mount Saint Vincent University as well as the professional research designation – Certified Analytics and Insight Professional (CAIP).

Webinar: What we learned from the 2025 federal election

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What Does It All Mean? Storytelling for Insights Professionals
2025-06-18 12:00 - 13:00 | Online
What’s it about?
This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.
All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.
What’s in it for me?
“What Does It All Mean” introduces attendees to the fundamentals of storytelling as they apply to market research. The talk focuses on the importance of having a Unifying Idea and a structure that supports that idea, using real world-examples to illustrate these concepts.
Takeaways:

Attendees will gain a better understanding of what a story is, and what it is not.
Attendees will be introduced to conceptual tools that will enable them to approach any storytelling assignment with confidence

Register

Speakers:

David Intrator
Chief Meaning Officer, RTi Research

David Intrator comes from the world of advertising and communications, with decades of experience crafting effective stories for brands the world over. He is a Harvard graduatecurrently living in New York, and along with being a storytelling practitioner and educator, is also an accomplished musician and composer.

Ed Keller – Moderator
Executive Director, MRII

Ed Keller is one of the foremost experts in word of mouth, influencer marketing, and consumer insights. As both an entrepreneur in social data & analytics and a top exec in leading insights agencies, he has built and sold businesses, launched data and insights platforms and products, acquired and integrated businesses, managed global teams, and worked with many of the world’s leading brands. He is a sought after board member and advisor for SaaS, data/analytics & MRX companies.
Ed has been called “one of the most recognized names in word of mouth” and was a Social Intelligence 50 honoree in 2023. Ed is inducted into the Word of Mouth Marketing Hall of Fame as well as the Market Research Hall of Fame. He was an ESOMAR Insight250 awardee in 2022. The publication of his book, The Influentials, has been called the “seminal moment in the development of word of mouth.” His second book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, was named the Best Book in Marketing by the American Marketing Association.
Ed is a leader and innovator in word of mouth measurement, analytics, and strategy as well as word of mouth marketing, influencer marketing and the creator economy, social media analytics, and consumer insights. His work has earned numerous awards as well as multiple patents. His clients include many of the largest and most sophisticated marketing organizations in the world across a range of sectors.
After selling the Keller Fay Group and remaining on as CEO of Engagement Labs, Ed led the development of TotalSocial, a patented platform that integrates measurement of both offline WOM and social media conversation about brands, with analytics to link the results to business outcomes such as sales, brand health, and media amplification.

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The Value of Research and Consultation in Public Engagement
2025-06-26 12:00 - 13:00 | Online
The Value of Research and Consultation in Public Engagement

Public opinion research and public consultation are both essential tools to help organizations understand the views of constituents and interest groups as part of a Public Engagement exercise. While public opinion research and consultations can look similar on the surface, there are significant differences in both their purpose and findings. This webinar will look at the strengths and limitations of both and highlight how they can be used together to ensure organizations have the information they need to make the best decisions. It will also explain why CRIC standards require that open link public consultation data never be combined with public opinion research. The webinar will include case studies that highlight how public opinion research and consultation complement each other as part of an effective public consultation process. The webinar will be led by CRIC members Jihad Melhem, President of Pivotal Research, Pallavi Goel, City of Edmonton and Margaret Brigley, CEO & Partner of Narrative Research.

Margaret BrigleyCEONarrative Research
Margaret is CEO & Partner of Narrative Research, a national, full-service marketing research firm headquartered in Halifax, Nova Scotia. Margaret offers clients more than 30 years of communications, marketing, and research experience in the private, non-profit, and public sectors. Her research expertise includes both qualitative and quantitative methods. She is a professionally trained focus group moderator and has worked with a wide range of private and public sector organizations across Canada and internationally.
Margaret is actively involved in the industry as Chair of CRIC, Chair of CRIC’s Standards Committee, and Chair of CRIC’s communications committee. She is a member of ESOMAR, and a Certified Analytics and Insight Professional (CAIP).

Pallavi Goel, PMP, CAIPSenior Research AdvisorCity of Edmonton
Pallavi is a Senior Research Advisor with the municipal government, recognized for her ethical and data-driven approach to decision-making. With a Master’s degree in Social Psychology from Harvard University and over a decade of experience in market research, she is committed to ensuring inclusivity and diversity in research practices to enhance public initiatives and promote equity in government strategies. Her day-to-day work involves bridging decision-makers with community voices to ensure public opinion shapes policies on critical issues like urban mobility and safety. As an advocate for continuous professional development, she consistently mentors emerging talent, promoting high standards of excellence in the field.
Pallavi is a Certified Analytics and Insights Professional (CAIP) and serves as a member of the CAIP Board of Directors.

Jihad Melhem, CAIPPresidentPivotal Research
Jihad is the president and principal consultant at Pivotal Research. For over 20 years, he has served as a trusted resource for senior leaders in the public and private sectors on how research can support service delivery initiatives and help meet growth objectives. He is an expert at designing creative and effective research methodologies that leverage the latest technology tools. He also excels at translating data into actionable insights that enable policy change and positive business outcomes. Throughout his career, he has led high-impact strategic projects for clients in the healthcare, financial services, transportation, not-for-profit and private sectors.
Jihad holds a bachelor’s degree majoring in Statistics from the University of Alberta, and an MBA from Wilfrid Laurier University. He has also completed advanced market research certificates from the University of Notre Dame (South bend, Indiana) and the University of Georgia’s Coca Cola Center for Marketing Studies (Athens, GA). Jihad also holds the Canadian Analytics and Insights Professional (CAIP) designation.

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Webinar: The Value of Research and Consultation in Public Engagement

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ESOMAR Connect | Toronto 2025
2025-07-08 15:00 - 18:00
Join us in Toronto to learn and discuss today’s leading industry trends and topics
We’ll cover a wide range of topics, from navigating economic uncertainty to maintaining data privacy and more. Following the panel discussion, we’ll invite our guests to network and enjoy the venue. Light snacks and drinks will be provided.
Each ESOMAR Connect event provides the space to exchange best practices, strengthen networks, and engage in thought-provoking discussions. It’s an opportunity to reconnect, gain fresh perspectives, and help shape the future of market research – one Connect at a time.
This ESOMAR Connect event is presented in partnership with the Canadian Research Insights Council (CRIC) and Certified Analytics and Insights Professionals of Canada (CAIP). It is an open and complimentary event, dedicated to all market research and insights professionals.
Agenda:
15:00 – 15:30
Arrivals, Networking:
15:30 – 15:45
Welcome address, Sponsor introduction:
15:45 – 16:30
Panel discussion: speakers to be announced shortly
16:30 – 17:45
Networking

Register

WIRe+ quantilope: "Elevated Ad Tracking with Mental Availability and Mental Advantage Analysis"
2025-07-09 12:00 - 13:00 | Online
Innovative metrics from the Ehrenberg-Bass Institute, including mental availability (how often a brand is considered in buying situations) and mental advantage analysis (which buying situations a brand dominates), are revolutionizing brand growth measurement and ongoing brand health monitoring.In this presentation, Madita Brandhorst, Associate Director, Tracking Solutions at quantilope, explores how to extend these metrics beyond brand health tracking to optimize communications and ad campaigns. Madita will review today’s rapidly changing media landscape and the challenges brands face in reaching audiences amidst fragmented media consumption. She will provide a deep dive into best practices for developing campaigns that increase mental availability across specific buying situations and explain how to build an ad tracker based on these new concepts and the valuable insights it can provide.
‍Key takeaways:‍

Understand how mental availability and mental advantage analysis drive brand growth by connecting your brand to specific buying situations that matter most to today’s consumers.
Learn what hurdles communication needs to overcome in order to be effective – and what these hurdles have to do with mental availability.
Discover how to create an ad tracker based on innovative metrics, unlocking actionable insights to increase the impact of your campaigns.

Madita Brandhorst
Associate Director, Tracking Solutions, quantilope

Madita combines her background in psychology (M.Sc.) with more than a decade of market research expertise to generate deep and strategic insights. She started her career at Ipsos, running traditional brand and ad tracking studies for global brands across various industries including CPG, fashion, media and tech. At quantilope, Madita spearheads the development, implementation and continuous improvement of innovative tracking solutions, fueled by her belief that tracking can be both fun and actionable. Her mission is to transform the way we do tracking by leveraging automation, the latest scientific thinking and a dynamic mix of human and artificial intelligence.

Register

WIRe+ quantilope: "Elevated Ad Tracking with Mental Availability and Mental Advantage Analysis"
2025-07-09 12:00 - 13:00 | Online

WIRe: "Net Worthy: Turning Connections into Career Capital"
2025-07-31 13:00 - 14:00 | Online
Ready to take the next step into Insights leadership? This webinar explores what it means to adopt a management mindset and how to prepare yourself for roles in upper management and leadership. Learn how to shift your perspective, build key skills, and position yourself as a strong candidate for advancement. Whether you’re actively applying or planning your path forward, this session will help you confidently navigate the transition into management with clarity and purpose.
Building community and connections has never been more important; the relationships we make and maintain have the power to shape our careers, transform our personal and professional trajectories, and bring us all closer together. This year’s WIRe Annual Webinar series, sponsored by FUEL + The Focus Room, focuses on the authentic connections who make us who we are. Register for one session and we’ll automatically register you for the whole series!

Featuring:

Jess Gaedeke
CRO, Dig Insights

With 20+ years of experience in the market research industry, Jess Gaedeke has gained a deep expertise and intense passion for all things “growth.” This includes consulting with clients on how to grow their business through brand building and innovation; deploying commercial strategies to grow tech-enabled insights organizations; and developing some of the most successful talent in the industry. Jess joined Dig Insights as Chief Revenue Officer in 2023, after leadership roles at GutCheck (acquired by Toluna), Affinnova (acquired by Nielsen IQ/BASES), Designalytics, and InsightsNow. She currently oversees sales, marketing, and customer success at Dig, a tech-enabled insights company that drives predictable brand & innovation success.

Melissa Sauter
CEO, Escalent

Melissa Sauter is CEO of Escalent, an award-winning data analytics and advisory firm specializing in industries facing disruption and business transformation.
She brings 25+ years of experience in market research and management consulting to the role and is committed to accelerating growth and value for customers, employees and shareholders. Under her leadership, Escalent has grown significantly, organically and through strategic acquisitions with the most recent being C Space and Hall & Partners in 2023. The entire Escalent enterprise applies expertise and insight to solve complex challenges for its impressive roster of world-class clients.
Prior to leading Escalent, Melissa was president of Market Strategies International, which merged with Morpace following the acquisition of both research firms by STG Partners in 2018. Before joining Market Strategies, Melissa led the Services and Emerging Industries division at J.D. Power and Associates. She was responsible for overseeing syndicated research, proprietary tracking programs, solutions consulting, and performance improvement programs for a wide array of industry verticals. Melissa’s experience also includes business process reengineering and strategy consulting for Deloitte as well as sales and marketing roles for Freudenberg-NOK, a tier-one automotive supplier.
Melissa earned a master’s degree from the University of Michigan and a bachelor’s degree in business from Michigan State University.

Ariel Madway
Director, Brand Experience, Cint

Ariel is a marketer passionate about inspiring people with impactful content and conversation, and bringing people together to form meaningful connections through unique, memorable experiences.
After attending Brandeis University in Boston, Ariel has built her career in marketing, events, and community engagement. She has experience in the non-profit sector, startups, lifestyle and networking organizations, and – for the better part of the past decade – global b2b marketing within the Restech industry.
Ariel joined Cint in February 2023, where she leads the brand experience team, overseeing events, PR, social media, and gifting.
Ariel is on the 2025 Advertising Week NY Advisory Board, was named a ’25 & ’23 Greenbook Future List Finalist, and served as the Boston WIRe Chapter Event Lead.

Register

CAIP Exam Registration Deadline
2025-08-18 | Online
The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October.
Registration deadline for:

April session is in February and for
October session is in August.

Click on any of the links below to continue:

Why Become a CAIP?
Education Requirements
Experience Requirements

Register for the CAIP Exam
Questions? Suggestions? Contact info@caip-paim.ca.

WIRe: "Manage Up: Mindset Moves for Leadership Roles”
2025-08-22 13:00 - 14:00 | Online

Webinar: Research Got Talent 2025/2026
2025-08-25 12:00 - 13:00 | Online
Overview

What is Research Got Talent (RGT)?
Research Got Talent (RGT) is an international competition organised by ESOMAR that provides emerging researchers a platform to showcase how research can benefit charities or NGOs. Launched in 2019, RGT has consistently highlighted the positive contributions of the insights sector, delivering valuable research support to charitable organisations worldwide. In Canada, the RGT competition is coordinated by CRIC to identify the national winner. Each participating country submits its top entrant to the global competition. Canada has actively taken part in RGT since 2021.
Who can Participate?
This award competition, led by CRIC, CAIP Canada, and ESOMAR, encourages young researchers (aged 18-35 years) to support charities / non-profit organizations by solving critical social issues with innovative research. Young researchers can participate individually or in a team of two.
How to Participate?
To participate, researchers must first select a Canadian charity or NGO and then design a research proposal that will help make a difference to that charity or NGO. The researcher volunteers their services for the competition and there is no fee for either the researcher or the charity to participate. Social issues to be addressed by the research done by contest participants needs to fall into one or more of the following categories:
– Gender equality– Access to justice– Access to education– Improving the lives of persons with disabilities– Improving the lives of children– Environmental & Climate change– Sustainability– Integration and diversity
To enter your research proposal submission, please complete the Research Got Talent 2025 – Entry Form and submit to rgt@canadianresearchinsightscouncil.ca by end of day on September 30th, 2025.
Key Deadlines
Research proposals are due by September 30, 2025 and the winner will be announced on October 13, 2025. The research will be conducted by the winner from October 13, 2025 and completed before January 19, 2026, at which time it must be submitted to CRIC with a 10 minute video, a 1 minute video and an update to their original submission form.

Hear from Last Year’s Winner
Last year’s Canadian RGT winner Liam Thexton, will be attending the upcoming webinar and share useful tips. His project aimed to bolster Indigenous tourism in Canada, in collaboration with the Indigenous Tourism Association of Canada (ITAC). The research probed into the domestic market’s familiarity and interaction with Indigenous tourism opportunities, seeking ways to amplify their reach and benefits to the Indigenous people.

Liam Thexton

Details

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Monday, August 25th, 2025 @12:00 pm EDT

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Approximately 1 hour

Free webinar

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CRIC AI Showcase Webinar 3
2025-09-17 12:00 - 13:30 | Online
CRIC AI Showcase Webinar 3

The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.

Register

Our third series features:

MQO A.I. Hub
Presenter:

Brenden SommerhalderPresidentMQO Research

MQO A.I. Hub (mqo.ai) is a data security-first, Canadian-grown and hosted, sector-tailored A.I. productivity platform that streamlines analysis, collaboration, and insight generation for research and insights professionals. It provides all capabilities we have grown to love about generative A.I., without the drama or offbeat frills of generalist platforms.
The Hub delivers all capabilities our industry requires including high-fidelity document and data ingestion, web search and scraping, collaboration tools, secure audio transcription that integrates seamlessly with A.I. Chat for project management qualitative research support, researcher-in-the-loop oversight, and image generation.
Unlike generalist A.I. tools or generic ChatGPT licenses, MQO A.I. Hub is fine-tuned for the specific demands of market research and insights work—developed by researchers, for researchers, and validated for over two years by leading Canadian MR firms. With comprehensive HIPAA and PIPEDA compliance, data is encrypted, kept private, and stored exclusively in Canada.
The platform’s advanced features enable efficient summarization of research materials, rapid, industry-grade coding of open-ended survey data, and intuitive cross-user collaboration—all within an environment where every new A.I. advancement is rigorously tested and thoughtfully deployed by MQO’s expert team for MR relevance and reliability.
A unified Content Centre brings together all files, chats, and materials for true context-aware analysis, while scalable enterprise-grade controls and accessible pricing ensure MQO A.I. Hub empowers Canadian research and insights teams of any size with secure, sector-leading A.I. capabilities.
With MQO A.I. Hub, Canadian research and insights professionals can confidently leverage cutting-edge A.I. in a secure, expertly designed platform that elevates productivity and delivers trusted results at scale.

AI Probing and Ascribe Coder
Presenters:

Jason McGrathSenior Solutions SpecialistVoxco

Lev KatsnelsonProfessional Services TrainerAscribe

Open-ended questions can often yield vague, incomplete or low-effort responses. Voxco’s AI Probing identifies responses lacking clarity or depth and follows up intelligently. When enabled, the AI evaluates the respondent’s initial answer and if needed, asks a contextual follow-up question to gather deeper, clearer, and more actionable insights. This helps improve response quality, captures deeper insights and reduces analyst workload.
Once you have those open-end responses, they can be time-consuming to analyze. Ascribe Coder (by Voxco) is the industry-leading verbatim coding system that offers a robust suite of tools for manual and AI-assisted human coding. Designed for flexibility, speed and accuracy to meet your coding needs, Coder reduces rework and boosts productivity by 50-70%.

Gyde AI – An Operating System for Market Research
Presenter:

Raj ManochaCEOGydence Group

Gydence Group, in partnership with Fuel Cycle, has developed Gyde AI — an end-to-end agentic AI platform that handles everything from research design to analysis. Essentially, we’ve built an operating system for market research. Our AI agents can incorporate existing data, program surveys, conduct analysis, and deliver actionable insights with enterprise-grade security.
We’ve recently integrated several powerful new workflows that can do such things such as generate comprehensive research briefs automatically, recommend optimal methodologies based on objectives, connect seamlessly to multiple data sources and panels, analyze data and produce strategic recommendation, enable ongoing data conversations for your clients’ marketing teams or compare past projects/data sources for connections and trends.
The key is that the platform provides multiple value propositions for companies, based on their unique workflows:

Accelerate Client Delivery: Streamline research workflows to deliver faster turnarounds without compromising quality
Expand Service Offerings: Replacement for any DIY research capabilities, so you’re not actually doing the work – you can now focus more of your time on the business vs. being in the data.
Fill Capability Gaps: Instantly access specialized methodologies like conjoint analysis, even if your team lacks specific expertise
Scale Operations: Handle increased capacity without proportional headcount growth

Our goal – give you the control back of your research process, with more efficiency and effectiveness.

Deeper qual insights with AI Smart Probe, Summarizer and Insight Reels
Presenters:

Jenna ShusterSenior Vice PresidentReach3 Insights

Dale EverndenEVP of Design & InnovationRival Technologies

Unstructured data holds the key to modern consumer insight—but most teams are stuck with slow, manual methods that can’t keep up. Now, AI is flipping that script. One of its most exciting applications in the insights industry is its ability to make sense of unstructured data at scale—unlocking opportunities that were once out of reach.
Unstructured Data Agent (UDA) brings together Rival and Reach3’s proprietary tools—Thoughtfulness scoring, Smart Probing, and AI Summarization—to transform open-ended survey feedback into actionable insights. Purpose-built for researchers, it enables scalable qual analysis embedded in quant workflows.
It works by orchestrating the following:

Data Collection: Enrich shallow open-end responses while keeping it conversational and relevant.
Insight Curation: Turns unstructured data into strategic themes and evidence, fast.
Report & Storytelling: Enables confident, high-impact storytelling at scale.

When combined with a mobile-first, conversational approach, UDA makes it easier and faster than ever to transform video fedback and open-end text responses into high-quality, actionable insights.

Webinar: CRIC AI Showcase 3 09-17-2025

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CAIP Exam Live Prep Session
2025-09-18 19:00 - 21:00 | Online
This LIVE session is a companion to the asynchronous CAIP Exam Prep Course. The live session will offer feedback to submitted practice case study proposals introduced in the online lessons and submitted beforehand to the lesson instructor. Submissions are reviewed and critiqued regarding strong aspects of the proposals and areas for improvement.
All CAIP candidates registered to write the CAIP Exam are invited to attend. If your invitation was misplaced, please contact info@caip-paim.ca before 5 pm ET on Sept 18.

The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October. Register for the CAIP Exam to attend the introductory prep session.

Registration deadline for the:

April session is in February
October session is on August 18th.

Click on any of the links below to continue:

Why Become a CAIP?
Education Requirements
Experience Requirements

CAIP Exam - Fall 2025
2025-10-06 | Online
The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October.
Registration deadline for the:

April session is in February
October session is in August 18th

Click on any of the links below to continue:

Why Become a CAIP?
Education Requirements
Experience Requirements

Register for the CAIP Exam
Questions? Suggestions? Contact info@caip-paim.ca.

Halifax Networking Event
2025-10-29 16:00 - 18:00 | Halilfax Marriott Harbourfront, 1919 Upper Water St,, Halifax,, NS, B3J 3J5, Canada
Thanks to our Sponsors:

Halifax networking event

The market research industry is undergoing unprecedented transformation. This free event is your opportunity to stay ahead of the curve and gain valuable insights into how the sector is evolving to meet new challenges, while networking with colleagues over light refreshments / snacks.
Thanks to Narrative Research and MQO Research for sponsoring this event and allowing us to offer this event to you at no cost!
Hear directly from CRIC CEO John Tabone, CRIC Chair Margaret Brigley and CRIC /CAIP Canada volunteer leaders as they share updates on:

Emerging challenges facing research professionals (i.e., data quality, AI)
New guidelines and standards to ensure high-quality research outputs

Whether you’re a research client or supplier, this is a must-attend event to connect, learn, and engage with fellow professionals shaping the future of market research in Canada.
RSVP Now:Secure your spot by registering

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Presented by:

Halifax Networking Event

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CRIC CEO Forum 2025
2025-11-03 08:30 - 17:00 | Canopy by Hilton Toronto Yorkville, 387 Bloor St E,, Toronto,, ON, M4W 1H7, Canada
Thanks to our Sponsors

Overview
Exclusively for leaders of agencies, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues.
The 4th Annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions and offer you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry.
The CRIC CEO Forum will take place at the Canopy by Hilton Toronto Yorkville located at 387 Bloor Street East, Toronto, Ontario. Breakfast will be available at 8am and the CEO Forum will begin at 8:30am and wrap by 4:30pm.
Please RSVP on the form below if you’d like us to reserve a seat.
Showcase your leadership by sponsoring the CEO Forum for $2000, and get your logo featured on the event website, digital communications, social media and at the CEO Forum.

CEO Forum Agenda
Breakfast (8:00am – 8:30am)
Resilience in Uncertain Times (8:30am-10:15am)
This session will examine the impact of shifting US trade policies, potential economic shocks and other challenges to our industry. Agency leaders will examine the impact of multiple scenarios that might occur and discuss how agencies must adapt their plans to be successful in the different scenarios.

This session will be led by Canadian economist, Dr. Mike Moffat. Dr. Moffat is the Founding Director of the University of Ottawa’s Missing Middle Initiative, Executive in Residence at the Smart Prosperity Institute and a professor of Business, Economics, and Public Policy at Ivey Business School.

Dr. Mike Moffat

Fostering a strong employee culture and ensuring a strong talent pipeline (10:30am – 12:00pm)
This session will highlight what has worked and what hasn’t in creating a positive employee culture at research agencies. The session will also explore the talent pipeline. What impact has the closure of three research analyst program had on accessing talent? How are agencies finding talent? How do we ensure our industry is attracting the best and brightest talent?

The session will feature, Hilary Borndahl, CEO of Miix Analytics and Linda Iriah, Vice President Human Resources, Ipsos Canada, who will both share their innovative approaches to successfully growing culture.

Hilary Borndahl
Linda Iriah

Lunch (12:00pm – 1:00pm)
AI Readiness for Research Agencies (1:00pm – 2:30pm)
This session will help agency leaders ensure their firms are taking advantage of the latest advancements in artificial intelligence. The session will examine the impact of AI on staffing including the skills staff require for the future and also opportunities to use AI to reduce manual labour. It will also explore best practices for communicating AI use to clients and it will highlight new and upcoming AI technologies that CEOs should be aware.

The session will start with a panel featuring Margaret Chapman (Narrative Research), Paul Acerbi (Ipsos) and Joel Armstrong (Dig Insights) from CRIC’s AI Committee . This will be followed by breakout groups for CEOs to discuss challenges with respect to AI with other industry leaders.

Margaret Chapman
Paul AcerbI
Joel Armstrong

Data Quality – How leading agencies can collaborate to address the challenges to data quality (2:45pm – 4:00pm)
Data quality remains a major threat to our industry. How can CRIC agencies collaborate to provide consistent and clear messaging to clients that supports data quality.

Led by Greg Matheson (Quest Mindshare), chair of CRIC’s Online Research Committee, this session aims to have agreed upon solutions that enhance the quality of research in Canada.

Greg Matheson

Register:

CRIC CEO Forum - November 03, 2025

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Phone*CRIC CEO Forum-November 03,2025 - Showcase your leadership by sponsoring the CEO Forum for $2500 (includes 1 registration), and get your logo featured on the event website, digital communications, social media and at the CEO Forum.*

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Running on Insights - An Interview with New Balance's Kasey Griesmer
2025-11-13 12:00 - 13:00 | Online
Join us for a lively conversation with Kasey Griesmer, Director of Global Consumer Insights at New Balance. Fresh from her TMRE presentation with C Space, Kasey will share how she has professionally evolved to lead an insights team today that balances heritage and innovation to keep a 119-year-old brand culturally relevant worldwide.
In this virtual interview, Kasey will answer questions about her journey in insights and growing an insights function for greater reach and impact; the pivotal relationships that shaped her career and the moments where challenging conventional thinking paid off.
Modeled on New Balance’s global consumer research, we’ll also talk sneakers, style, performance and have Kasey reflect on an artifact from her life. With candid reflections on work and growth, you’ll walk away with professional and personal inspiration.
Escalent’s Dyna Boen will moderate this can’t-miss event for insights pros looking to lead with purpose and impact.

Register

Featuring:

Kasey Griesmer
Director of Global Consumer Insights, New Balance

Kasey Griesmer is the Director of Global Consumer Insights and Analytics at New Balance where she is reimagining how insights shape strategy across brand, product, and go-to-market decisions. With a background spanning marketing, strategy, and analytics, she brings a sharp commercial lens to consumer understanding. She has roots in qualitative research and a passion for storytelling, which inspire her to embed insights upstream to drive smarter, faster, human-centered decisions. At her core, Kasey is a connector—of data, teams, and ideas—committed to aligning global priorities with real-world needs and unlocking impact through empathy and action.

Dyna Boen
Managing Director, Consumer Goods & Retail and Telecom, Escalent

Dyna Boen is the Managing Director of the Consumer Goods & Retail and Telecommunications practices at Escalent. She has a propensity for action and is on a quest to advise and inspire insights leaders across the world. Dyna is a student at Standford GSB in the Standford Executive Program (SEP). Over the course of her career, Dyna has been on the executive team of multiple venture-/private-equity-backed start-ups, including two that she co-founded. On this journey, she’s experienced an IPO, scaled a company, and been through two acquisitions. She also co-founded the WIRexec Leadership Summit to promote collaboration among other female executives in her industry. Above and beyond, Dyna believes in diversity and inclusion as well as providing mentorship to young women. Dyna and her partner live in Northern California. They love to mountain bike, ski and do yoga when they’re not busy sorting drama between their two teenage girls, teenage boy exchange student, and rambunctious Frenchie named Matcha.

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Winnipeg Networking Event
2025-11-24 16:00 - 17:30 | Centre Concourse Richardson Building, 1 Lombard Place, Winnipeg, Manitoba, R3B 0X8, Canada
Thanks to our Sponsors:

Winnipeg Networking Event
The market research industry is undergoing unprecedented transformation. This free event is your opportunity to stay ahead of the curve and gain valuable insights into how the sector is evolving to meet new challenges, while networking with colleagues over light refreshments / snacks. The event will feature a panel of experts looking at the implications of AI, the evolving client/agency partnership and key trends that should be considered in your planning for 2026.
Thanks to Probe Research, Leger, PRA and Winnipeg Economic Development and Tourism for sponsoring this event and allowing us to offer this event to you at no cost!
Whether you’re a research client or supplier, this is a must-attend event to connect, learn, and engage with fellow professionals shaping the future of market research and insights in Canada.
RSVP Now:Secure your spot by registering

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Winnipeg Networking Event

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CRIC AI SHOWCASE 4
2025-12-03 12:00 - 13:00 | Online
CRIC AI Showcase Webinar 4

The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.

Register

Featuring:

Storyteller by Dig Insights
Presenter:

Joel ArmstrongVP, AIDig Insights

Storyteller is Dig Insights’ new AI analytics platform that transforms survey data into actionable insights. Built by researchers for researchers, Storyteller combines AI-powered automation with human expertise to deliver structured, decision-ready narratives in seconds without manual analysis or slide building.
The platform automatically identifies key findings, visualizes data, and produces presentation-ready stories that help teams move from data to impact faster than ever. Through the optional Story CoBuilder, users can shape their narrative by selecting data sources, defining objectives, and refining AI-generated content with customizable visuals, editable text, and traceable data citations. This combination of speed, precision, and control ensures every story is both credible and compelling.
Join our live demo to see how Storyteller revolutionizes reporting, accelerates workflows, and helps research teams deliver insights that drive smarter, faster decisions.

Kantar Live
Presenter:

Tim KibbeyVP, Insights, Kantar North AmericaHead of Qualitative, Canada

Insight “depth through breadth” with Kantar Live – Join us for an exclusive demonstration of how AI is transforming qualitative research in Canada. At Kantar, we’ve reimagined the way brands uncover growth opportunities, combining the speed, precision and scalability of advanced AI with the authenticity of human understanding.
Our approach, “depth through breadth,” empowers you to explore diverse perspectives and uncover richer insights faster than ever before. What sets Kantar apart is our commitment to empathy and authenticity, bridging the gaps between brands and consumers, and insights and marketing teams, to deliver strategies that truly make a difference.
In this session, you’ll experience Kantar Live, our proprietary real-time AI-enabled research platform. See how a single “research event” can reveal meaningfully different insights in minutes, helping you shape innovation, refine creative, and make confident decisions grounded in real human perspectives.

Register here:

Webinar: CRIC AI Showcase 4 12-3-2025

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Pre-Conference Workshop - Intro to Market Research Semiotics: Going Deep Into Qual
2026-01-16 08:30 - 12:15 | The Carlu, 444 Yonge St., Toronto,, ON, M5G 2B3, Canada
Pre-Conference Workshop

Intro to Market Research Semiotics: Going Deep Into Qual
This half-day workshop will teach you the fundamentals of semiotic analysis, a specialized qual methodology designed to give you deep, bathymetric layers of insight beyond consumer-facing approaches. If you’ve ever struggled to work with shallow, monosyllabic respondent answers (or shrugs!), semiotics will open up avenues of meaning for you and your project – it taps into the shared cultural foundations of communication and meaning, and can inform research in any industry or category. The workshop starts with some theory, so you’ll understand what you’re doing, but then moves quickly onto guided, hands-on practice conducting your own semiotic analyses across a range of media and texts: words and written language, print advertising, TV advertising, packaging, and music – enabling you to look at virtually all aspects of market research through a new lens, in a new light.

Why Attend
Attending this workshop will equip you with the tools to move beyond surface-level responses and access the deeper meanings embedded in cultural context. Whether you are seeking to enhance your qualitative research skills, bring innovative approaches to your team, or simply wish to better understand the implicit codes that drive consumer behavior, this session provides practical strategies, hands-on experience, and a new lens through which to interpret market realities. It’s an opportunity to build expertise in a method that brings clarity and richness to both client projects and your own professional development.

Who Should Attend:

Market researchers seeking deeper qualitative insights
Brand strategists and communications professionals
Product managers and innovation teams
Anyone frustrated by surface-level responses in qualitative studies
Researchers or analysts interested in cultural context and meaning-making

Course Format:
The workshop is structured as a half-day session, beginning with a concise introduction to semiotic theory and its relevance in market research. The majority of the program is dedicated to interactive, hands-on exercises, allowing participants to practice semiotic analysis on a variety of media types, including written language, advertisements, packaging, and music. This experiential format ensures that attendees gain both a theoretical foundation and practical skills to apply immediately in their work.

Learning Outcomes:
Understand the principles and value of semiotic analysis in market researchGain practical experience conducting semiotic analysis across multiple media typesLearn to extract deeper layers of meaning from qualitative dataDevelop skills to interpret cultural codes in communication and brandingBe able to apply semiotic methods to enhance research projects in any sector

Register

Early Bird Pricing Dec. 1st – May 15th 2026
May 16th – June 15th 2026

$350 Member (CAIP/CRIC)$400 Non-Member
$400 Member (CAIP/CRIC)$450 Non-Member

Global Data Quality Initiative: Updates, New Resources & Next Steps
2026-01-28 10:30 - 11:30 | Online
Join us to hear the latest on a variety of initiatives spearheaded by the Global Data Quality initiative, including: – New Reports & Guidance on Incentives – Data Quality Principles for Unstructured Data The GDQ was formed by leading organizations to address ongoing and emerging risks to data quality in the market, and social research, consumer insights, and analytics industry. The GDQ is comprised of the Association for Qualitative Research (AQR), The Canadian Research Insights Council (CRIC), ESOMAR, Insights Association, the International Association for Measurement and Evaluation Communication (AMEC), the Market Research Society (MRS), QRCA, Intellus Worldwide, The Research Society (TRS), SampleCon, the Association of Market Research Austria (VMÖ), and the Global Research Business Network (GRBN).

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Transformation du métier : nouveaux enjeux, nouvelles régulations
2026-01-29 11:00 - 12:00 | Online
Transformation du métier : nouveaux enjeux, nouvelles régulations. Focus sur l’IA et les données synthétiques avec les témoignages canadiens et français.

Rejoignez-nous pour un événement gratuit et enrichissant explorant la transformation des pratiques professionnelles à la lumière des technologies émergentes et des régulations en évolution. Cet événement se concentrera sur l’intelligence artificielle (IA) et les données synthétiques, offrant une occasion unique d’entendre des experts partager leurs connaissances.
Ouvert à tous:Cet événement est gratuit et ouvert à tous, y compris aux non-membres ! Ne manquez pas cette opportunité de prendre de l’avance dans un environnement en constante évolution.
Inscrivez-vous dès maintenant pour réserver votre place!
Intervenants confirmés
Nous aurons le plaisir d’accueillir un panel exceptionnel :

Anne‑Sophie Damelincourt – Présidente d’Esomar
Isabelle Fabry – Représentante France Esomar, ActFuture
Gabriel Gagnon, M.Sc. – Analyste IA, Leger (Membre du Comité IA du CRIC)
Philippe Guilbert – Membre du Professional Standards Committee d’Esomar
Jean‑Marc Léger – Président de Léger & membre du Conseil Esomar
Stéphane Marcel – Président de la commission Études – Syntec Conseil

S'inscrire

GDQ Benchmarks and the Buyers Sentiment Survey results for Wave I
2026-02-05 11:00 - 12:00 | Online
What will be covered

GRBN Online Sample Buyers Sentiment Survey Wave 1– The release of the results from the GRBN survey measuring satisfaction levels among buyers of online sample.
Global Data Quality Benchmarking Project – An update on the data quality benchmarks, including the results and the plans for a global roll-out of the benchmark standards.

Presenters:

Andrew Cannon, Consultant
Melanie Courtright, IA Ex Officio – US
Debrah Harding, Managing Director, MRS – UK

Register

CAIP Exam Registration Deadline - Spring 2026
2026-02-23 | Online

CRIC AI Showcase Webinar Feb 2026
2026-02-24 12:00 - 13:00 | Online
CRIC AI Showcase

The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.

Register

Featuring:

inca: The End-to-End Platform for Human-Centred Conversational Research
Presenter:

Kathy ChengFounder & CEONexxt Intelligence | inca

Tim BennerDirector of Customer SuccessNexxt Intelligence | inca

inca is a multi-award-winning conversational research platform that enables researchers to run both engaging, insight-rich surveys and highly personalized qual-at-scale projects within a single platform. With inca, researchers can include all required quantitative metrics and complex survey logic, while applying qualitative principles to actively engage participants, explore motivations through sophisticated AI-driven probing, and uncover subconscious drivers using projective techniques.
Better decisions start with real people. inca’s conversational research puts people at the center.
Participant experience matters. inca creates engaging, conversational research experiences shaped by real voices rather than constrained by preset choices. Participants can share their true opinions in their own words—and feel genuinely heard.
Researcher expertise matters. AI is powerful, but it cannot replace true research expertise. inca enables meaningful collaboration between researchers and AI, giving researchers full control over question types, logic, survey and AI-moderated conversation structure, and probing. Complete transparency into how the AI operates ensures insight quality remains grounded in human expertise.
Join us to discover how inca can flex to your research needs and power highly personalized conversations at scale—delivering the strongest possible outcomes for your research.

Understanding AI Moderation in Modern Research
Presenter:

Justin PerkinsSVP, ProductSago

Rob BergerEVP,Global Quantitative Sago

From setup to analysis, most effective research projects today use AI to move faster, go deeper, and reduce manual work without losing the human perspective that makes qual so impactful.
Join us for a live demo and discussion introducing AI Moderation in QualBoard, part of Sago’s end-to-end AI approach to research. In this session, we’ll explore what AI moderation really means, how it fits into modern research workflows, and where it delivers the most value.

Boosting Efficiency: Discover Cutting-Edge AI Content Coding for Large-Scale Survey Analysis
Presenter:

Brenden SommerhalderPresidentMQO Research

MQO A.I. Hub (mqo.ai) is a Canadian-hosted, security-first A.I. productivity platform designed for research and insights teams. In last year’s CRIC AI Showcase, MQO focused on two core capabilities: secure A.I. Chat for researcher-in-the-loop analysis, and integrated Transcriber for audio capture that feeds directly into A.I.-assisted workflows.
This year’s session will showcase in greater detail the A.I. Content Coder module and new productivity features that support large-scale open-ended analysis. A.I. Content Coder helps researchers code open-ended survey responses by identifying themes, supporting the development of coding frames, and applying respondent-level codes ready for export, with project-level workflow support to keep analysis structured and repeatable. It is designed to significantly reduce manual coding time while keeping researchers in control of quality and interpretation.
MQO will also introduce “Context Packs,” reusable collections of data, system prompts, and behaviour settings that embed a team’s own standards and methods. Context Packs enable targeted, context-aware tasks such as project-, client-, or sector-specific analysis without recreating instructions each time.
Attendees will see how Content Coder and Context Packs complement the existing Chat and Transcriber tools within the same Canadian, HIPAA- and PIPEDA-compliant environment, providing a practical way to scale A.I.-assisted coding and qualitative analysis.

Register here:

Webinar: CRIC AI Showcase 5 02-24-2026

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Experimenting With AI (When Everything Feels Experimental)
2026-02-26 11:00 - 12:00 | Online
Hello WIRe Community!
When the entire research process can run on automation, how do you know what’s actually working — and where human judgment needs to step in?
Join us on February 26th at 11 AM ET for an honest conversation with practitioners who are navigating this reality right now. WIRe and Dynata are bringing together industry experts to discuss what’s holding up in AI-powered research and what’s falling apart.
The Real Questions:• Which AI applications in market research are delivering on their promises?• Where do we need human judgment to step in?• How do you evaluate a vendor when everyone claims to have AI figured out?Webinar attendees will walk away with a “Buyer Toolkit” that provides a framework for vetting providers rather than just taking their word for it.
Register for our upcoming webinar
