CRIC

ToastMasters International
2024-10-24 12:00 - 13:00, 2024-11-08 12:00 - 13:00 (America/Toronto) | Online
CAIP Canada Toastmasters Club
CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product.

Gain the public speaking skills you need to communicate with confidence and excellence!

Learn More

CAIP Canada's Discussion Club 10-25-2024
2024-10-25 12:00 - 13:00 (America/Toronto) | Online
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.
At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test!
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!

When is it?
The Last Friday of the month at Noon Eastern Time (subject to change based on the groups needs).

Where is it?
The discussion will take place online via zoom to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

Register

Ethical AI in Market Research: Balancing Innovation and Trust
2024-10-28 12:00 - 13:00 (America/Toronto) | Online
As AI plays an increasing role in how our industry gathers, analyzes and communicates insights, it is more critical than ever that we consider the ethical implications of using AI.
Join members of the Canadian Research Insights Council’s AI Committee, Margaret Chapman, Paul Acerbi and Kathy Cheng, as they review the Canadian Research Insights Council’s (CRIC) Guiding Principles for Artificial Intelligence Use in Market Research. The Guiding Principles provide a framework for the use of Artificial Intelligence (AI) and Generative Artificial Intelligence in market research. The aim is to ensure the strategic, ethical and responsible use of AI tools. The principles cover transparency, data security, protecting participants from harm, minimizing bias, and ensuring oversight when using artificial intelligence in market research.
In addition, the webinar will highlight ESOMAR’s 20 questions to help buyers of AI-based services for market research and insights.

Speakers

Speaker: Margaret ChapmanCAIP, COO and Partner, Narritive Research
Margaret is proud to have become an owner and partner of Narrative Research in 2019. Since 1999, she has worked as a consultant, specializing in group facilitation, in-depth interviewing, marketing, and communications. She has wide-ranging cross-industry experience in both quantitative and qualitative research. As a seasoned moderator, she has conducted hundreds of focus groups and interviews to evaluate concepts, advertising and communications, website usability and gather customer feedback. Margaret’s curiosity has taken her to many stops around the world, but she has found a home in Halifax where she loves to volunteer to help make the city vibrant. She is currently the Vice Chair of the Board for Symphony Nova Scotia, and co-chairs the AI Ethical Guidelines & Public Policy Advocacy Sub-Committee for CRIC. She is chair of the advisory board for Dalhousie University’s MBA program. She has previously chaired the board of directors for the Halifax Chamber of Commerce and Metroworks, a skills development social enterprise. She has also volunteered for Hospice Halifax and 2b theatre. In 2021 and 2022 Margaret is proud to have chaired the Executive Cabinet of the QEII Foundation Ride for Cancer. Margaret holds an MA from the University of Southern California and a BA from Simon Fraser University. Her sidekick Betty can be found at Narrative Research on many Fridays. Margaret loves to play music with her string quartet, GEMM, the PEI Symphony and Nova Sinfonia.

Speaker: Kathy Cheng CEO, Nexxt Intelligence | inca
Kathy founded Nexxt Intelligence with 20+ years of global market research experience, and a conviction that quantitative research could be improved by adding a qualitative dimension and using qualitative principles of building rapport, engagement, projection, and probing to deliver deeper insight at scale. That’s the motivation behind inca, Nexxt Intelligence’s Conversational AI for deeper insight faster. Previously Kathy worked at Environics, Ipsos in Canada, and Nielsen in Shanghai.

Speaker: Paul Acerbi SVP, Ipsos
Paul is a seasoned professional with over 25 years of experience in the industry. As a trusted advisor, he has worked with renowned global brands such as BRP, Unilever, The Home Depot, Ferrero, Diageo, Sapporo, and Nike. In 2020, Paul joined the Ipsos Client Organization as a Client Officer, where he excels in connecting the dots between diverse stakeholder groups within both client and Ipsos organizations. His expertise lies in providing context, meaningful insights, and facilitating actionable strategies to enhance the value delivered by Ipsos.
In addition to his role as a Client Officer, Paul is Ipsos Canada’s AI Adoption Team Lead and a member of Ipsos’ Global AI Team and sits on Ipsos North American’s AI Steering Committee. He is passionate about the intersection of AI and market research and has led a session on AI’s impact on the research industry for the Canadian Research Insights Council’s (CRIC) CEO Forum.
Paul is also actively involved with CRIC, where he serves as a member of the CRIC AI Committee and Co-Chair of CRIC’s AI Ethics Subcommittee. In these roles, he contributes to shaping the future of AI in the Canadian marketing research landscape while ensuring the ethical application of AI technologies.

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Ethical AI in Market Research: Balancing Innovation and Trust

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Stay tuned for CRIC CEO Forum 2025
2024-11-12 | Canopy by Hilton Toronto Yorkville, 387 Bloor St E,, Toronto,, ON, M4W 1H7, Canada
CRIC CEO Forum 2024
Exclusively for leaders

Sponsored by:

Overview
Exclusively for leaders of agencies, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues including:

Increasing Cross-Team Collaboration and Enhancing Organizational Alignment
Top Challenges and Opportunities facing the Insights Industry
The AI Imperative for Insights CEOs
Addressing the Threat to Data Quality
Advocacy Priorities

The 3rd annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions and offer you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry.
The CRIC CEO Forum will take place from at the Canopy by Hilton Toronto Yorkville located at 387 Bloor Street East, Toronto, Ontario. Breakfast will be available at 8am and the CEO Forum will begin at 8:30am and wrap by 4:30pm
We’ve also made reservations for an informal dinner in particular for our out-of-town guests, but all participants are encouraged and welcome. The reservations are for 6:30pm the evening before the event on November 11th at the Dia Restaurant located in the Canopy by Hilton Yorkville Hotel. Those attending the dinner will order and pay directly at the restaurant.
Please RSVP on the form below if you’d like us to reserve a seat.

Sponsor the CRIC CEO Forum
Sponsor the CRIC CEO Forum The CRIC CEO Forum offers your company the opportunity to showcase your brand to the industry’s top decision makers. Contact CRIC CEO at 647-740-9790 or at john.tabone@canadianresearchinsightscouncil.ca.

CRIC CEO Forum Agenda
CRIC CEO Forum Agenda
8:00am – 8:30am: Networking Breakfast
8:30am – 8:45am: Welcome
8:45 am – 10:15am: Top Challenges and Opportunities facing the Insights Industry-CEO Panel and Breakout
In this session, CRIC’s CEO will share highlights of the CRIC Size of the Industry survey and will then moderate of panel of leading CEOs featuring Cynthia Pachovski, CEO Ipsos Canada, Jean-Marc Léger, CEO, Léger and Margaret Brigley, CEO Narrative Research on the top challenges and opportunities for the Insights Industry in Canada. Following the panel, CEOs in attendance will break into groups to further discuss the challenges and opportunities and how we can work together to support the continued growth of the Canadian Insights Industry.
10:15am – 10:30am: Morning Break
10:30am – 12:00pm: Increasing Cross-Team Collaboration and Enhancing Organizational Alignment
Led by Giselle Kovary, Head of Learning & Development at Optimus SBR
In the age of agile methodologies and remote work, mastering cross-team collaboration is pivotal in driving innovation and ensuring that all parts of a research agency, regardless of its size, are working towards the same objectives. Gone are the days when individuals could operate as isolated islands of productivity. The challenges and opportunities of the modern business world are far too complex for any single group or individual to shoulder alone.
Effective cross-team collaboration dismantles barriers, facilitating a fluid exchange of ideas and information among different departments and individuals. A more collaborative approach not only enhances problem-solving capabilities and creativity but also cultivates an environment of inclusivity and mutual respect. By harnessing diverse skills and viewpoints, research agencies, regardless of their size, can swiftly respond to market shifts, uncover opportunities, and sustain a competitive edge.
Giselle Kovary will lead off this workshop by highlighting the best practices for increasing cross-team collaboration. She will then facilitate group discussions where participating CEOs will be able to share their ideas on how agencies in our industry can improve performance and optimize innovation through collaboration.

12pm – 1pm: Networking Lunch
1pm – 2pm: The AI Imperative for Insight CEOs
Artificial Intelligence (AI) has the potential to be a catalyst for unprecedented innovation in our industry. In fact, a survey of Canadian Insights Executives conducted by Leger for the CRIC earlier this year found that AI Implementation was a top priority amidst revenue concerns, cost management, and economic uncertainty. In this session, CRIC’s CEO will share key insights from this survey. Jason Zweig, Manager Partner and Vice President, Canadian Viewpoint and Chair of the CRIC AI Committee will then highlight some of the initiatives of the CRIC AI Committee. CEOs in attendance will then engage in breakout sessions to discuss and share how our industry must responsibly embrace AI.
2pm – 3pm: Addressing the Threat to Data Quality
The threats to data quality are global in nature and the solutions require a global effort. That is why the Canadian Research Insights Council is part of the Global Data Quality Initiative (GDQ), working with leading associations around the globe to champion global data quality. In this session, CRIC CEO will share key GDQ initiatives and Greg Matheson, Co-CEO, Quest Mindshare and Chair of the CRIC Online Research Committee, will highlight how Canada is contributing to the global efforts. The session will end with a breakout session to identify additional opportunities for Canada to contribute to addressing the threats to data quality.
3pm – 3:15pm: Afternoon Networking Break
3:15pm – 4:15pm: Advocacy Priorities
Facilitated by Greg Jodouin, President PACE Public Affairs & Community Engagement and John Tabone, CEO of CRIC.
In this session, Greg Jodouin and John Tabone will provide a brief update on key Government Relation and advocacy topics including an update on the status of the proposed new federal privacy and AI legislation, call blocking/labeling, gig economy legislation and more. CEOs will then be invited to discuss and share their ideas on additional advocacy priorities from CRIC.
4:15pm – 4:30pm: Concluding comments

CRIC CEO Forum 2024
2024-11-12 | Canopy by Hilton Toronto Yorkville, 387 Bloor St E,, Toronto,, ON, M4W 1H7, Canada
Sponsored by:

Overview
Exclusively for leaders of agencies, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues including:

Increasing Cross-Team Collaboration and Enhancing Organizational Alignment
Top Challenges and Opportunities facing the Insights Industry
The AI Imperative for Insights CEOs
Addressing the Threat to Data Quality
Advocacy Priorities

The 3rd annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions and offer you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry.
The CRIC CEO Forum will take place from at the Canopy by Hilton Toronto Yorkville located at 387 Bloor Street East, Toronto, Ontario. Breakfast will be available at 8am and the CEO Forum will begin at 8:30am and wrap by 4:30pm
We’ve also made reservations for an informal dinner in particular for our out-of-town guests, but all participants are encouraged and welcome. The reservations are for 6:30pm the evening before the event on November 11th at the Dia Restaurant located in the Canopy by Hilton Yorkville Hotel. Those attending the dinner will order and pay directly at the restaurant.
Please RSVP on the form below if you’d like us to reserve a seat.

Sponsor the CRIC CEO Forum
Sponsor the CRIC CEO Forum The CRIC CEO Forum offers your company the opportunity to showcase your brand to the industry’s top decision makers. Contact CRIC CEO at 647-740-9790 or at john.tabone@canadianresearchinsightscouncil.ca.

CRIC CEO Forum Agenda
CRIC CEO Forum Agenda
8:00am – 8:30am: Networking Breakfast
8:30am – 8:45am: Welcome
8:45 am – 10:15am: Top Challenges and Opportunities facing the Insights Industry-CEO Panel and Breakout
In this session, CRIC’s CEO will share highlights of the CRIC Size of the Industry survey and will then moderate of panel of leading CEOs featuring Cynthia Pachovski, CEO Ipsos Canada, Jean-Marc Léger, CEO, Léger and Margaret Brigley, CEO Narrative Research on the top challenges and opportunities for the Insights Industry in Canada. Following the panel, CEOs in attendance will break into groups to further discuss the challenges and opportunities and how we can work together to support the continued growth of the Canadian Insights Industry.
10:15am – 10:30am: Morning Break
10:30am – 12:00pm: Increasing Cross-Team Collaboration and Enhancing Organizational Alignment
Led by Giselle Kovary, Head of Learning & Development at Optimus SBR
In the age of agile methodologies and remote work, mastering cross-team collaboration is pivotal in driving innovation and ensuring that all parts of a research agency, regardless of its size, are working towards the same objectives. Gone are the days when individuals could operate as isolated islands of productivity. The challenges and opportunities of the modern business world are far too complex for any single group or individual to shoulder alone.
Effective cross-team collaboration dismantles barriers, facilitating a fluid exchange of ideas and information among different departments and individuals. A more collaborative approach not only enhances problem-solving capabilities and creativity but also cultivates an environment of inclusivity and mutual respect. By harnessing diverse skills and viewpoints, research agencies, regardless of their size, can swiftly respond to market shifts, uncover opportunities, and sustain a competitive edge.
Giselle Kovary will lead off this workshop by highlighting the best practices for increasing cross-team collaboration. She will then facilitate group discussions where participating CEOs will be able to share their ideas on how agencies in our industry can improve performance and optimize innovation through collaboration.

12pm – 1pm: Networking Lunch
1pm – 2pm: The AI Imperative for Insight CEOs
Artificial Intelligence (AI) has the potential to be a catalyst for unprecedented innovation in our industry. In fact, a survey of Canadian Insights Executives conducted by Leger for the CRIC earlier this year found that AI Implementation was a top priority amidst revenue concerns, cost management, and economic uncertainty. In this session, CRIC’s CEO will share key insights from this survey. Jason Zweig, Manager Partner and Vice President, Canadian Viewpoint and Chair of the CRIC AI Committee will then highlight some of the initiatives of the CRIC AI Committee. CEOs in attendance will then engage in breakout sessions to discuss and share how our industry must responsibly embrace AI.
2pm – 3pm: Addressing the Threat to Data Quality
The threats to data quality are global in nature and the solutions require a global effort. That is why the Canadian Research Insights Council is part of the Global Data Quality Initiative (GDQ), working with leading associations around the globe to champion global data quality. In this session, CRIC CEO will share key GDQ initiatives and Greg Matheson, Co-CEO, Quest Mindshare and Chair of the CRIC Online Research Committee, will highlight how Canada is contributing to the global efforts. The session will end with a breakout session to identify additional opportunities for Canada to contribute to addressing the threats to data quality.
3pm – 3:15pm: Afternoon Networking Break
3:15pm – 4:15pm: Advocacy Priorities
Facilitated by Greg Jodouin, President PACE Public Affairs & Community Engagement and John Tabone, CEO of CRIC.
In this session, Greg Jodouin and John Tabone will provide a brief update on key Government Relation and advocacy topics including an update on the status of the proposed new federal privacy and AI legislation, call blocking/labeling, gig economy legislation and more. CEOs will then be invited to discuss and share their ideas on additional advocacy priorities from CRIC.
4:15pm – 4:30pm: Concluding comments

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CRIC CEO Forum - November 12, 2024

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Phone*CRIC CEO Forum Dinner (November 11 at Canopy Hotel Restaurant and Bar)

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Participants directly order and pay at the restaurant.CRIC CEO Forum-November 12,2024*

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Truth in Advertising: Research (and Knowledge) Can Keep You Out of Trouble
2024-11-13 12:00 - 13:00 (America/Toronto) | Online
This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.
Description/Summary:
Marketers around the world are accountable for the advertising claims they make about their products and services.  Regulations and laws dictate that claims must be truthful and not mislead, even unintentionally.  Designing and conducting specialized consumer research is a critical step in assuring advertising claims can be substantiated in a way that meets these standards.  If you are working in this space, it is imperative that you understand not only the nuanced regulations but also how to make your claims substantiation research more impervious to a challenge.

You will learn:

Why, in this global economy, there is a growing trend toward international cooperation to harmonize advertising standards

What are the recent areas of focus for the agencies tasked with the promotion of consumer protection and, in some cases, the enforcement of civil antitrust law
What are some key elements that require careful consideration when designing ad claim substantiation research

Speakers

Speaker: Sue Collin, Senior Vice President

Speaker:Lisa Cooper, Senior Vice President

With more than 30 years of consumer insights experience each, Lisa and Sue provide research consulting for CPG, HBA, Healthcare and Financial Services institutions. While Lisa and Sue’s work spans all facets of consumer research, they both have particular expertise in the very specialized discipline of Ad Claim Substantiation, where they aid clients in assessing the risks vs. rewards of making specific claims and guide them through the design and execution of fair and balanced consumer claim substantiation research

Register

Improving Accessibility in Research for People with Disabilities
2024-11-14 13:00 - 14:00 (America/Toronto) | Online
Accessibility in research gives greater access to an often underrepresented audience, helps differentiate brands, addresses problems before they become costly, and improves experiences for all. Despite this, accessibility is too often not considered in the research process. Hear about how you can help change this! Members of the Accessible Insights Consortium (AIC) will share an accessibility toolkit developed by the Accessible Insights Consortium and released as part of a merger with Insights Association’s IDEA Council.

Speakers:

Kari Bassett

Kari Bassett has over a decade of advertising insights experience among consumers and B2B audiences. She is proud to contribute to the Accessible Insights Consortium as well as other DEI and CSR initiatives within Verizon. She deeply loves Gantt charts. She’s been a WIRe mentor for the last 4 years and is a fierce advocate for the program!

Claire Ferrari

Claire Ferrari holds a Ph.D. in Rehabilitation Sciences & Human Computer Interaction, and a master’s in Interactive Telecommunications. As Principal UX Researcher at Verizon, Claire has built and continues to lead the company’s Accessible UX Research practice. Her work is dedicated to empowering others to include people with disabilities in product design – pushing practices beyond compliance, and improving experiences for all.

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Navigating the Career Ladder
2024-11-20 17:30 - 19:00 (America/Toronto) | Online
Three leaders, CAIPs on the client and agency side, share their paths to success
Enhance your professional journey by joining us for an enlightening panel discussion featuring three distinguished leaders: Linda Di Luzio, CAIP, FCRIC Director of Market Insights at Bell; Carla Flamer, CAIP, Chief Client Officer, Ipsos Canada; and Christine Farrugi, industry veteran who has successfully transitioned to career coaching. Now prominent leaders with influence in their organization, they will share what worked for them to gain influence and excel in the workplace.
Following the insights shared by our esteemed panelists, you will have the opportunity to engage in a vibrant conversation with your peers, providing an excellent platform to exchange perspectives and deepen your understanding of the discussed topics.
In the second segment of the event, attendees will be divided into smaller groups for more focused and interactive discussions in breakout rooms. This format not only encourages a more personalized engagement but also fosters meaningful connections and the sharing of diverse viewpoints.
Don’t miss this unique opportunity to learn from the best, network with like-minded professionals, and take the next step towards advancing your career.

Speakers

Linda Di Luzio, CAIP, FCRIC
Director, Market Insights, Bell
Linda has been working in the marketing research industry for over 20 years. Based in Montréal, Linda Di Luzio is currently the Director of Market Insights at Bell, Canada’s largest communications company. Since joining Bell in 2005, Linda has held various roles within the organization and, in 2013 took on the responsibility of leading a brilliant group of researchers and analysts. In this capacity, she is beyond proud of all the insightful contributions put forward by her team members for the betterment of the company, its customers and Canadians alike, most especially as it pertains to Bell’s commitment to mental health (Bell Let’s Talk) and creating positive outcomes for society, communities and employees (Bell for Better).

Prior to joining Bell, Linda held leadership roles at Vodafone New Zealand and Environics Research Group (now Illumina Research Partners). An academic at heart, she also teaches Marketing Research at McGill University since 2013. Teaching University students keeps her up to date with the latest industry trends as she is shaping the minds of future marketers and business leaders. Linda holds a doctorate in Sociology from The University of Calgary and a law degree from l’Université de Montréal.
Linda has served on various boards of the marketing research and insights industry in Canada such as the former MRIA (both the National and Quebec chapters) as well as the Insights Association, and is also involved with outfits that are aligned with her values and convictions, including women and their fight against cancer.
She is fluent in English and French and can hold a conversation in Italian and Spanish. She is a voracious reader, a theatre enthusiast and a self-proclaimed travel junkie. Having lived in three Canadians provinces (Québec, Ontario, Alberta), including a stint in New Zealand, Linda calls home wherever her beloved husband Bruno and daughter Catherine are, as they make every day a whole lot brighter.

Carla Flamer, CAIP
Chief Client Officer, Ipsos Canada

Carla began her research and marketing career with Procter & Gamble Inc, working in most of the company’s product areas over a six-year period. Following her tenure at P&G, Carla was Vice President and co-owner of Marketing Initiatives, where she provided market research and market consulting to a variety of clients. Carla made the move to a company that Ipsos acquired 25 years ago, and has held both local and global responsibilities.
For over a decade, Carla led the research business unit that offers insights and advisory work related to Marketing and to Innovation: business strategy, branding, brand equity, segmentation and shopper research.
Four years ago, Carla took on the role of Chief Client Officer, responsible for client relationships, building client knowledge across Ipsos’ specialized research teams, business development and client-facing marketing for Ipsos in Canada.
She has been involved in career development initiatives, including the launch of the North American Mentoring for women program at Ipsos, supporting the mentoring pilot for the International Women’s Federation Canada (IWFC), being a mentor herself, and meeting with many people about their career options and considerations.
Carla’s academic background includes an MBA from the Schulich School of Business, and a BSc in Psychology/Anthropology from the University of Toronto.

Christine Farrugia
Leadership and Career Coach
Christine is a passionate leadership coach and esteemed executive. She has 20 years of real world experience leading teams of up to 300 people at major Canadian companies including Wealthsimple, Loblaw Companies Limited and KPMG. At both Loblaw and Wealthsimple she successfully built customer insights teams focused on taking a more customer-centric approach to strategic decision making and shifting the culture of the organization to put the customer at the centre. She knows first hand the challenges and opportunities associated with building a career as an insights leader. Christine has an MBA from Stanford University’s Graduate School of Business and is a Certified Khan Method Coach.
Leveraging peak performance coaching, Christine now helps leaders, and their teams, maximize their impact and influence in their organizations and build a career that makes them a excited to get out of bed every morning.

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Toast Masters International
2024-11-21 12:00 - 13:00 (America/Toronto) | Online

Discussion Club - 11/29/2024
2024-11-29 12:00 - 13:00 (America/Toronto) | Online
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.
At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test!
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!

When is it?
The Last Friday of the month at Noon Eastern Time (subject to change based on the groups needs).

Where is it?
The discussion will take place online via zoom to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

Dr. Christopher Adams, CAIP, will offer thoughts (of between 5-10 minutes in length) at the outset of the hour. He will speak about public opinion polling in the current environment, with a focus upon the fact that pollsters seemingly missed the mark in the recent US Presidential election. While Vice-President Harris was widely held by many polls to be ahead at the end of the campaign by perhaps two percentage points, she ended up losing the popular vote by approximately three points on election day. The Discussion Club gathering will be asked to offer thoughts on the challenges of general public surveying in Canada, both in terms of public opinion polling as well as survey research more generally in the marketing research and analytics sector.

Dr. Christopher Adams, CAIP: Christopher Adams holds two degrees from the University of Manitoba (St. Paul’s College) and a PhD in Political Science from Carleton University. He was appointed in 2012 and is in his third term as the Rector of St. Paul’s College, an affiliated college of the University of Manitoba.

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Unlocking Brand Growth: 2 Years of Learnings in Better Brand Health Tracking
2024-12-11 11:00 - 12:00 (America/Toronto) | Online
Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather actionable insights with a new tracking framework, introduced last year by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute of Marketing Science, in her book, Better Brand Health.
Join quantilope’s tracking expert, Madita Brandhorst, for a deep dive into Better Brand Health tracking, covering everything you need to know about it and two key analyses included in the framework: Mental Availability and Mental Advantage Analysis.
‍Madita will also share exclusive learnings from two years of quantilope’s Better Brand Health tracking studies across diverse markets and categories, including compelling data on the correlation between mental availability and real-world sales growth.
‍Whether you’re a seasoned researcher or new to the concept of mental availability, this session will equip you with all you need to know about Better Brand Health tracking and how you can implement it to drive actionable insights from your trackers.

Speaker:

Madita Brandhorst
Senior Tracking Lead, quantilope

Madita combines her background in psychology (M.Sc.) with 10 years of market research expertise to generate deep and strategic insights. She started her career at Ipsos, running traditional brand and ad tracking studies for global brands across various industries incl. CPG, Fashion, Media and Tech. At quantilope, Madita spearheads the development, implementation and continuous improvement of innovative tracking solutions, fueled by her belief that tracking can be both: fun and actionable. Her mission is to transform the way we do tracking by leveraging automation, the latest scientific thinking, and a dynamic mix of human and artificial intelligence.

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CRIC AI Showcase Call for Participants Submission Deadline
2024-12-16 | Online
Call for Participation: CRIC AI Showcase Webinar
The Canadian Research Insights Council (CRIC) is excited to announce the upcoming CRIC AI Showcase, a webinar series designed to spotlight cutting-edge AI tools and services within our industry. We invite CRIC agency and research technology member companies to participate in this initiative to present your AI solutions to a broader audience of potential end clients and agency partners. Not a CRIC member, join CRIC today so that you can take advantage of this opportunity.

Why Participate?

Increase Visibility: Showcase your innovative AI solutions to potential clients and partners within the research insights community.
Drive Engagement: Provide a teaser that encourages one-on-one follow-ups and fosters new business relationships.
Stay Ahead: Align your organization with the latest advancements in AI relevant to end clients and agencies.

Event Details
Date: January 29, 2025Time: 12:00 PM – 1:10 PM EST
Format:

Duration: 70 minutes
Presentation Duration: Three to four presentations, each 15-20 minutes long
Focus: Short, engaging overviews serving as teasers to spark interest in one-on-one detailed follow-up

Audience: The webinar will be promoted to both end clients and agencies interested in AI advancement
Language: This first CRIC AI Showcase webinar will be offered in English. We would love to hear from members interested in presenting AI Solutions in French for a future event.
Cost: Participation is free for all CRIC members. Non-members are encouraged to join CRIC to participate.

Submission Guidelines
Submission Deadline: December 16, 2025
Requirements:

AI Solutions Description (100-300 words):

Describe your AI solutions and the practical applications you will share during the webinar
Explain why these solutions are valuable to insight professionals
Please include the names and titles of the presenter(s)
Indicate if you are available to present for the first AI Showcase on January 29 or if you would prefer a future date.

Target Audience:

Indicate whether your solutions target end clients, agencies, or both

Eligibility and Selection
This opportunity is exclusively for CRIC members
Selection Process:

Inclusivity: All members who submit a proposal meeting the requirements will be offered the opportunity to present at a webinar.
Scheduling:

Preference for the first webinar will be given to earlier submissions due to limited slots, so please submit as soon as possible.
Companies not accommodated in January will be scheduled for future webinars

Goals of the CRIC AI Showcase

Connect Innovators: Bridge the gap between AI solution providers, end clients, and agencies
Promote Knowledge Sharing: Foster an environment where innovative AI solutions are shared and discussed
Enhance Industry Awareness: Keep the research insights community informed about the latest AI advancements relevant to their work

Next Steps
Please submit your proposal and any questions to john.tabone@canadianresearchinsightscouncil.ca by December 16, 2025. We encourage you to seize this opportunity to highlight your AI innovations and contribute to the collective growth of our industry. Proposals from CRIC members received after this time will be considered for future AI Showcases.

We look forward to your participation in making the CRIC AI Showcase a success.
John Tabone, CAIPCEOCanadian Research Insights Council

Note: Our aim is to provide a platform for CRIC Agency and Research Technology members to share their advancements. This event is exclusively for CRIC members, and there is no cost to participate. Please ensure your submission aligns with the guidelines above.

How Clients can Raise the Bar on Data Quality
2025-01-15 12:00 - 13:00 (America/Toronto) | Online
Quality data is crucial for ensuring the insights that businesses and organizations depend on are reliable. As the threat to data quality continues to rise, it is essential that clients, agencies and sample providers are working together to ensure the highest quality data. In this interactive session, Greg Matheson, Margaret Brigley, and Margaret Tso, will review the ongoing and emerging risks to data quality.
They will also share key recommendations from the CRIC Clients’ Guide to Data Quality in Online Research. The guide was designed to increase clients’ understanding of the online research process from sample selection to fieldwork and to help clients make decisions that result in high quality data. The guide is CRIC’s first contribution to the Global Data Qualitative, a global alliance to champion data quality in market research.

Presented by:

Margaret Brigley
CEO, Narrative Research
Margaret is CEO & Partner of Narrative Research, a national, full-service marketing research firm headquartered in Halifax, Nova Scotia. Margaret offers clients more than 30 years of communications, marketing, and research experience in the private, non-profit, and public sectors. Her research expertise includes both qualitative and quantitative methods. She is a professionally trained focus group moderator and has worked with a wide range of private and public sector organizations across Canada and internationally.
Margaret is actively involved in the industry as Vice Chair of CRIC, Chair of CRIC’s Standards Committee, and Chair of CRIC’s communications committee. She is a member of ESOMAR, and a Certified Analytics and Insight Professional (CAIP).

Greg Matheson
CEO, Quest Mindshare
As Quest’s managing partner and over 25 years in the industry, Greg co-founded Quest to deliver a viable, trustworthy data collection and insights experience for brands and businesses alike. A passionate voice behind the need for the industry’s technological evolution, Greg’s vision and relentless drive to build Quest into one of the premier providers of quantitative sampling, online research and technology is only matched by the skill, professionalism and dedication of the best team in the business.

Margaret Tso
Senior Manager, Consumer Insights, Cadillac Fairview
Margaret is an experienced Consumer Insights Manager with a demonstrated history of working in the commercial real estate industry. She is skilled in Market Research, Segmentation, Consumer and Client Insight, Online Community Panel, Quantitative & Qualitative Research, and Strategic Planning.

Webinar: How Clients can Raise the Bar on Data Quality

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ESOMAR Connect | Calgary 2025
2025-01-15 15:00 - 17:00 (Asia/Krasnoyarsk)
Join us for a thought-provoking (and tastefully fun!) event at Establishment Brewery, where Jon Yuill, Insights and Analytics Manager at ATCO (formerly at WestJet), will kick things off with a dynamic presentation on navigating today’s research and business planning challenges. From balancing the human touch with cutting-edge technology to understanding the role of emotions in decision-making, Jon will share insights that can reshape how we think about brand perceptions, customer experiences, and product development.
After Jon’s presentation, he will join a lively panel discussion alongside experts from Cashew, Stone Olafson, and more, moderated by Leger. Together, we’ll dive into hot topics like AI’s role in the human experience, the potential of synthetic data, and the fascinating intersection of technology and humanity in research.
Enjoy a drink (or two!) and light snacks as we mix insightful conversations with a relaxed, collaborative vibe in one of Calgary’s favorite breweries.

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WIRE: Generational Differences, Authentic Connections
2025-01-22 17:30 - 20:00 (America/Toronto)
Kickoff 2025 with the WIRe Cincinnati chapter! We’ll meet for an evening of light snacks, drinks, and educational sessions on topics surrounding fresh approaches to generational difference in MR. Stick around for networking, community, and more! Space in this event is limited; register ASAP to snag your spot. A BIG thank you to Burke and EMI for supporting the WIRe Cincinnati chapter!
Speakers:
Kelsey Schmeckpeper – Sr. Analyst at BurkeSession Title: Corporate Advocacy as a driver for brand strength among younger generations
Allision Griffin – Manager, Consumer Research at 84.51Session Title: Gen Z’s Playbook to Smart Grocery SpendingSession Abstract: As a new generation of consumers, Gen Z is emerging with their own strategies for smart shopping. We’ll dive in to better understand how Gen Z views the current economic climate and the “playbook” of how they’re behaving in reaction. Using data-driven insights, we’ll explore how this tech-savvy generation is maximizing their grocery shopping experience by leveraging tools and tactics to save money without sacrificing what is important to them.

Featuring

Kelsey Schmeckpeper

Sr. Analyst at Burke

Kelsey brings years of research experience in quantitative survey design, analysis, and reporting. As a Senior Analyst within Burke’s Strategic Insights & Analytics function, Kelsey immerses herself in the data to identify valuable “ah-ha’s!” and actionable insights for her clients. A storyteller at heart, she weaves individual survey results together into a compelling narrative that helps inform broader business decisions.

Allision Griffin
Manager, Consumer Research at 84.51

As Manager, Consumer Research at 84.51°, Allison explores, evaluates and implements market research methodologies and solutions to meet new and unique client needs. She focuses on keeping 84.51°’s standards and best practices at the highest level, enabling top tier consumer research for CPG clients. Her expertise contributes to the team’s ability to deliver valuable insights that drive key decision-making for clients.Prior to this role, Allison executed consumer research quant and qual projects for both Kroger and CPG clients, delivering actionable insights to help move their businesses forward.Allison joined 84.51° in 2016. She holds a bachelor of science in Statistics as well as a master’s in Marketing Research from the University of Georgia.

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CRIC AI Showcase Webinar
2025-01-29 12:00 - 13:30 (America/Toronto) | Online
CRIC AI Showcase Webinar

The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.
Our first series features:

Supercharge Surveys with inca, Conversational AI Purpose-Built for Marketing Research
Presenter:

Kathy Cheng,Founder & CEO of Nexxt Intelligence | inca

Imagine if you could massively increase the insight from open-ended questions easily.
Imagine if you could do this without having to change existing workflows or disrupt the methodology or continuity of trends.
With inca, now you can. inca is the conversational AI purpose-built for marketing research. It supercharges surveys from data collection to data analysis through the combination of inca SmartProbe and inca AI Coding. inca integrates with any survey platform and with any analytics dashboard through APIs. It is easy to set up and inexpensive to run.
inca works from design/preparation to data collection to analysis, and always puts the researcher at the centre.

In design/preparation, the researcher can “brief” inca SmartProbe with specific research objectives and priorities.
In data collection, inca SmartProbe automatically sends intelligent probing questions specific to the answer given and research objectives, seamlessly to the respondent. inca SmartProbe flags low-quality responses – The researcher can add the demerit score as a live quality check.
In analysis, the researcher can “brief” inca to shape AI Coding. Then inca summarizes and codes OE responses. It can ​​create a code frame from scratch or follow an existing code frame. Researchers can easily modify and optimize AI-coded results.

Currently used by over 100 end clients and agencies around the world, inca is the proud winner of the 2024 CRIC Innovation and Advancement in Marketing Insights and Analytics Award, and has won a few other awards globally.

Transforming Open Ended Responses into Actionable Insights with AI Powered Text Analysis
Presenters:

Tovah Paglaro, Co-founder, Fathom
Michiah Prull, Co-founder, Fathom

At Fathom, we combine cutting-edge AI with human expertise to deliver unparalleled quality in text analytics. Our proprietary platform transforms open-ended survey data and customer feedback into actionable insights faster, with unprecedented accuracy and nuance. Designed by researchers for researchers, Fathom is trusted by leading market research agencies and brand-side customer insights teams, to uncover what truly drives public opinion and customer behaviour.
During the webinar, Fathom co-founders Michiah Prull and Tovah Paglaro will present “Unlocking the Power of Open-Ended Feedback with AI-Powered Text Analytics.” This session will highlight how Fathom empowers insight professionals to:
● Streamline Open-Ended Analysis with AI-Driven Thematic Coding: Quickly code open-ended feedback with unprecedented precision, saving time and enabling more robust, data-backed decisions.● Leverage Advance Analytics Like Stat Assist and Segmentation: Analyze coded data with statistical confidence, and dynamic customer segments, turning unstructured text data into strategic intelligence.● Enhance Insights with Human Oversight: Our human-in-the-loop model ensures unparalleled quality and accuracy, delivering nuanced insights that fully automated solutions simply cannot match.
Fathom stands apart by offering a unique combination of advanced analytics features—such as customizable code frames, real-time AI assistance, and streamlined Summary Insights —backed by rigorous human review. This differentiation ensures that research professionals can confidently navigate complex open-ended datasets to identify critical insight, with the highest standards of accuracy and rigour.
These capabilities are essential for market research agencies and customer insights teams aiming to deliver faster, deeper, and more actionable insights to their stakeholders. Whether it’s reducing time to insights by over 75% or uncovering emerging narratives in customer sentiment, Fathom is reshaping how the industry approaches text analytics.

Unlocking Customer Insights: AI-Powered Social Media Analysis for Enhanced CX Strategy
Presenter:

Mariam Nabilsi Senior Vice President

CX Signals GenAI is an innovative solution designed for research and insights professionals seeking to leverage social media data for enhanced customer experience (CX) understanding. It offers a powerful suite of tools that transform the often-overlooked wealth of unsolicited, unfiltered customer sentiment available on social media into actionable insights.
This AI-powered platform offers five key features: Social Overviews, providing a comprehensive summary of social feedback; Competitor Comparisons, enabling businesses to benchmark their social media performance against rivals; CX Forces Insight, analyzing how key CX drivers are reflected in social media; Topic Deep Dive, allowing for detailed examination of specific themes and related posts; and GenAI Insight & Recommendations, leveraging generative AI to produce SWOT analyses and suggest actionable strategies.
CX Signals GenAI is particularly useful for augmenting existing research initiatives. It can enrich the findings of relationship or transactional surveys by providing real-world context and depth. It allows businesses to gain a competitive edge by understanding what customers are saying about their competitors online. Furthermore, it helps bridge the gap between survey themes and social discussions, providing a more holistic view of customer sentiment. The platform’s ability to track evolving social drivers and sentiment trends also provides valuable input for future survey design.
Built on the Synthesio platform, CX Signals GenAI offers a market-leading approach to CX social analytics. It structures its analysis around the “Forces of CX” – key emotional drivers such as Certainty, Enjoyment, Control, Status, Belonging, and Fair Treatment – to understand how these forces manifest online. By employing generative AI, the platform creates emotional profiles for each force based on social data and generates targeted action plans for each specific driver, providing truly actionable insights. This allows businesses to move beyond simply observing social media trends to understanding the underlying emotional drivers and developing strategies to improve customer experience. In a world increasingly driven by digital interactions, CX Signals GenAI provides a crucial tool for research and insights professionals to tap into the voice of the customer and drive meaningful business impact.

Transforming Research with Query AI: Effortless Insights from QualBoard Data in an Instant

Presenter:

Justin PerkinsVP of Qualitative Products

Query AI – You’ve talked to your participants, now talk to your data. With the help of Query AI, uncovering meaningful insights from QualBoard projects is as simple as typing in the questions you need to answer.
You ask, and Query AI gives you an answer based on your real project data – whether that consists of uploaded participant videos, hours of IDI or focus group recordings, or hundreds of verbatims. No hallucinations, just analysis so quick it feels like magic. Get meaningful insights faster at no extra charge.
Multi-Video AI Summaries – Sifting through hours of video recordings to uncover the highlights is a long and often thankless task. That’s why QualBoard introduced Multi-Video AI Summaries.
With this tool, you can let AI do the heavy lifting of summarizing as many of your QualMeeting recordings or participant-uploaded videos as you want while you focus on analysis and building the critical insights that really deliver value.
AI Question Summary – Simplify your analysis of open-ends with a little help from AI. QualBoard now offers the option to use AI to summarize all responses on a text question, with no minimum required. The summary can be regenerated as new responses come in, and older versions remain available to view.

Webinar: CRIC AI Showcase

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CAIP Canada Discussion Club - January 31, 2024
2025-01-31 12:00 - 13:00 (America/Toronto) | Online

CAIP Canada Toastmasters Club - Feb, 7, 2025
2025-02-07 12:00 - 13:00 (America/Toronto) | Online

The Evolution of Marketing Mix Modeling: A Holistic Approach to Business Analytics
2025-02-12 12:00 - 13:00 (America/Toronto) | Online
This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.
All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.
In this webinar we will discuss:
Marketing Mix Modeling (MMM) has transformed from a static, backward-looking tool into a dynamic, always-on system that leverages a unified framework to answer critical business questions. Modern MMM goes beyond marketing performance, delivering a full commercial view by integrating key business drivers and enabling strategic decisions across the organization. Join Ipsos MMA SVP, Brian Lange, who shares the industry’s journey of reimagining measurement to unlock deeper insights and drive growth.

Learning outcomes

Discover how modern MMM combines machine learning and business driver analysis to deliver a comprehensive commercial view.

Learn how today’s MMM answers strategic questions across marketing, sales, and operations in a privacy-safe manner.

Gain insights on how a brand evolved their analytics approach enabled smarter, faster decision-making and business-wide impact.

Presenter:

Brian Lange

SVP Analytic Consulting, Ipsos MMA

Brian Lange is a Senior Vice President at IPSOS, leading unified measurement programs with global clients across retail, apparel, footwear, and many other entertainment verticals.   As a former client-side CMO with progressive leadership experiences at Johnson & Johnson, GlaxoSmithKline, Advance Auto Parts, and the VF Corporation, Brian brings a perspective unique to the industry, with a particular focus on turning analysis and insights into action plans that resonate from the C-suite all the way to day-to-day tacticians.

Moderator – Ed Keller,

Executive Director of MRII

Register

CAIP Exam Registration Deadline 02-19-2025
2025-02-19 | Online
The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October.
Registration deadline for:

April session is in February and for
October session is in August.

Click on any of the links below to continue:

Why Become a CAIP?
Education Requirements
Experience Requirements

Register for the CAIP Exam
Questions? Suggestions? Contact info@caip-paim.ca.
