Webinar: Optimizing Generative AI Tools for Market Research
2024-09-24 12:00 - 13:00 (America/Toronto) | Online
You can’t turn a corner without seeing or hearing something about AI these days; but most don’t really understand what it is, how it works, or most importantly – how to leverage it for professional outcomes. If that sounds like you, don’t worry; you’re certainly not alone. This webinar is designed to equip Market Research Professionals with the knowledge to effectively leverage generative AI for richer insights and enhanced efficiency. The session will focus on making this technology accessible and practical, with an emphasis on integrating AI tools seamlessly into professional insights workflows.
We will explore the foundational concepts of generative AI, including key elements like “tokens” and critical parameters such as temperature, frequency penalty, and nucleus sampling that influence AI behavior and output. Additionally, we’ll delve into model fine-tuning, practical use cases, and best practices with by hands-on examples that you can immediately apply to enhance your work.

Key Takeaways:

AI Demystified: Understand how generative AI works in straightforward terms, tailored for market research professionals (no technical AI knowledge required).
Parameter Exploration: Learn about AI model parameters and their practical impacts on AI behavior for professional and research outputs.
Actionable Best Practices and Tips: Discover tips and best practices for using AI tools to streamline your research processes and enhance outcomes.
Workflow Integration: Gain insights into professional workflow strategies that incorporate generative AI effectively and responsibly, making it easier to apply these tools in your daily tasks.

By attending, you will gain an intuitive understanding of AI’s capabilities and limitations, alongside actionable strategies to immediately start using generative AI tools more effectively in your market research projects. This session is perfect for those new to AI and more seasoned users alike, providing valuable insights that can enhance your approach to research.

Speaker: Brenden SommerhalderVice President, MQO Research
Brenden is an innovation-minded “people insights hunter” with over 15 years of leadership in research, decision-making, and marketing strategy development. He has worked with clients across public, private, and not-for-profit sectors in a variety of industries such as government, utilities, consumer packaged goods, telecommunications, hospitality, retail, pharmaceuticals, and media.
As Vice President at MQO Research and Managing Director of MQO A.I. Hub, in recent years Brenden has led the research and development of an internal suite of A.I.-powered tools and services, and led the successful “go-to-market” of the firm’s client-facing SaaS platform: MQO A.I. Hub. MQO is also an Early Access Research & Development Partner with OpenAI, enabling a deep understanding for the frontiers of this cutting-edge technology.
Brenden has given talks about A.I. at the 2023 and 2024 conferences of the Canadian Research Insights Council (CRIC) and serves on CRIC’s A.I. Task Force. He regularly provides advice to organizational leaders on integrating A.I. in their workplaces for professional outcomes, including helping to lead the development of internal policies for A.I.
As a “techie” and “tinkerer” at heart and a hardened “quant” at mind, Brenden has always been quick to adapt and adopt the latest tools available to solve the task at hand while protecting the integrity of the work through careful planning and rigorous validation.

Register for the Webinar ↓

Optimizing Generative AI Tools for Market Research

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Webinar: Optimizing Generative AI Tools for Market Research
2024-09-24 12:00 - 13:00 | Online
You can’t turn a corner without seeing or hearing something about AI these days; but most don’t really understand what it is, how it works, or most importantly – how to leverage it for professional outcomes. If that sounds like you, don’t worry; you’re certainly not alone. This webinar is designed to equip Market Research Professionals with the knowledge to effectively leverage generative AI for richer insights and enhanced efficiency. The session will focus on making this technology accessible and practical, with an emphasis on integrating AI tools seamlessly into professional insights workflows.
We will explore the foundational concepts of generative AI, including key elements like “tokens” and critical parameters such as temperature, frequency penalty, and nucleus sampling that influence AI behavior and output. Additionally, we’ll delve into model fine-tuning, practical use cases, and best practices with by hands-on examples that you can immediately apply to enhance your work.

Key Takeaways:

AI Demystified: Understand how generative AI works in straightforward terms, tailored for market research professionals (no technical AI knowledge required).
Parameter Exploration: Learn about AI model parameters and their practical impacts on AI behavior for professional and research outputs.
Actionable Best Practices and Tips: Discover tips and best practices for using AI tools to streamline your research processes and enhance outcomes.
Workflow Integration: Gain insights into professional workflow strategies that incorporate generative AI effectively and responsibly, making it easier to apply these tools in your daily tasks.

By attending, you will gain an intuitive understanding of AI’s capabilities and limitations, alongside actionable strategies to immediately start using generative AI tools more effectively in your market research projects. This session is perfect for those new to AI and more seasoned users alike, providing valuable insights that can enhance your approach to research.

Speaker: Brenden SommerhalderVice President, MQO Research
Brenden is an innovation-minded “people insights hunter” with over 15 years of leadership in research, decision-making, and marketing strategy development. He has worked with clients across public, private, and not-for-profit sectors in a variety of industries such as government, utilities, consumer packaged goods, telecommunications, hospitality, retail, pharmaceuticals, and media.
As Vice President at MQO Research and Managing Director of MQO A.I. Hub, in recent years Brenden has led the research and development of an internal suite of A.I.-powered tools and services, and led the successful “go-to-market” of the firm’s client-facing SaaS platform: MQO A.I. Hub. MQO is also an Early Access Research & Development Partner with OpenAI, enabling a deep understanding for the frontiers of this cutting-edge technology.
Brenden has given talks about A.I. at the 2023 and 2024 conferences of the Canadian Research Insights Council (CRIC) and serves on CRIC’s A.I. Task Force. He regularly provides advice to organizational leaders on integrating A.I. in their workplaces for professional outcomes, including helping to lead the development of internal policies for A.I.
As a “techie” and “tinkerer” at heart and a hardened “quant” at mind, Brenden has always been quick to adapt and adopt the latest tools available to solve the task at hand while protecting the integrity of the work through careful planning and rigorous validation.

Register for the Webinar ↓

Optimizing Generative AI Tools for Market Research

"*" indicates required fields

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Job Title*Company*PhoneCountry*

AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos IslandsColombiaComorosCongoCongo, Democratic Republic of theCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzechiaCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People's Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyria Arab RepublicTaiwanTajikistanTanzania, the United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUS Minor Outlying IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaViet NamVirgin Islands, BritishVirgin Islands, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland Islands
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Webinar: AI technology for Market Research: Capabilities, Limitations, Human Impacts, Ethical Concerns and Implementation Strategies
2024-09-25 12:00 - 13:00 | Online
What’s it about?
This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.

What’s in it for me?
In this webinar we will discuss:

AI’s Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses.
Human-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations.
Organizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.
Biases and Ethical Concerns: We will discuss the biases in AI systems, stemming from training data and human inputs. We will discuss the importance to understand and address these biases to ensure fair and ethical AI usage.
Future of AI: We will also discuss the fact that AI technology is rapidly evolving, and organizations must adapt quickly and why it is critical for companies to experiment with AI now.

Who is this for?
Learning outcomes

You will get some specific suggestions on ways you can approach experimentation starting today, even if you haven’t yet tried as well as some more advanced strategies for experimentation if you are already an advanced user.
You will get specific approaches to think about bias detection and comparing that to your existing anti-bias processes.
Learn why you need to be experimenting with the use of AI in your business.
Learn what you can do right now to safely experiment with AI.
Learn to measure the positive impact of these experiments so you can scale.
Learn how this kind of experimentation doesn’t require massive investments and rather how we can learn from others mistakes in making massive investments too soon.

What’s it about?
This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.
All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.
What’s in it for me?
In this webinar we will discuss:

AI’s Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses.
Human-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations.
Organizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.
Biases and Ethical Concerns: We will discuss the biases in AI systems, stemming from training data and human inputs. We will discuss the importance to understand and address these biases to ensure fair and ethical AI usage.
Future of AI: We will also discuss the fact that AI technology is rapidly evolving, and organizations must adapt quickly and why it is critical for companies to experiment with AI now.

Who is this for?
Learning outcomes

You will get some specific suggestions on ways you can approach experimentation starting today, even if you haven’t yet tried as well as some more advanced strategies for experimentation if you are already an advanced user.
You will get specific approaches to think about bias detection and comparing that to your existing anti-bias processes.
Learn why you need to be experimenting with the use of AI in your business.
Learn what you can do right now to safely experiment with AI.
Learn to measure the positive impact of these experiments so you can scale.
Learn how this kind of experimentation doesn’t require massive investments and rather how we can learn from others mistakes in making massive investments too soon.

Register

Speakers:

Rolfe Swinton

VP Data & AI Innovation and Data Partnerships, North America for NielsenIQ

Rolfe is an entrepreneur, business strategist and innovator. Previously he founded a number of pioneering companies in the insight and media industries including RealityMine, Lumi Mobile and Match Girl Productions. He has raised over $50M in venture financing from top VCs. He has co-led a $1Bn PE-backed rollup in the media industry. Rolfe also serves as adjunct professor of entrepreneurship and innovation atINSEAD. Swintonhas a B.A. from Yale University, an M.Phil fromCambridge, and an MBA fromINSEAD. He is married and has three children.

Ed Keller

Moderator
Executive Director, MRII

Ed Keller is one of the foremost experts in word of mouth, influencer marketing, and consumer insights. As both an entrepreneur in social data & analytics and a top exec in leading insights agencies, he has built and sold businesses, launched data and insights platforms and products, acquired and integrated businesses, managed global teams, and worked with many of the world’s leading brands. He is a sought after board member and advisor for SaaS, data/analytics & MRX companies.
Ed has been called “one of the most recognized names in word of mouth” and was a Social Intelligence 50 honoree in 2023. Ed is inducted into the Word of Mouth Marketing Hall of Fame as well as the Market Research Hall of Fame. He was an ESOMAR Insight250 awardee in 2022. The publication of his book, The Influentials, has been called the “seminal moment in the development of word of mouth.” His second book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, was named the Best Book in Marketing by the American Marketing Association.
Ed is a leader and innovator in word of mouth measurement, analytics, and strategy as well as word of mouth marketing, influencer marketing and the creator economy, social media analytics, and consumer insights. His work has earned numerous awards as well as multiple patents. His clients include many of the largest and most sophisticated marketing organizations in the world across a range of sectors.
After selling the Keller Fay Group and remaining on as CEO of Engagement Labs, Ed led the development of TotalSocial, a patented platform that integrates measurement of both offline WOM and social media conversation about brands, with analytics to link the results to business outcomes such as sales, brand health, and media amplification.

Global Data Quality: The Latest on International Guidelines & Initiatives
2024-09-26 10:00 - 11:00 | Online
To assist you and your team’s efforts to mitigate fraud and improve data quality, leaders from the GDQ will provide important updates on recently released tools and standards. You’ll also get up to speed on the progress of several ongoing initiatives.
Join us to learn about:
– Clients’ Guide to Data Quality in Online Research – Technology Solutions – Data Quality Benchmarks – Guidance on End Link Fraud in Survey Research– Incentive Best Practices – Engagement with Law Enforcement Regarding Research Fraud – Data Quality Glossary Updates
See what’s coming next and how to get involved as we push towards a more transparent and healthy data environment.
The GDQ coordinates efforts by the Association for Qualitative Research (AQR), The Canadian Research Insights Council (CRIC), ESOMAR, Insights Association, MRS, QRCA, The Research Society (TRS), SampleCo n, and The Association of Market Research Austria (VMÖ) to address ongoing and emerging risks to data quality in the market and social research, consumer insights and analytics industry.

Register

CAIP Canada Monthly Discussion Club
2024-09-27 12:00 - 13:00 | Online
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Schlesinger Group

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Innovative Research Technologies (a Subsidiary of Quest Mindshare)

QuestionPro

Want to engage with CAIPs on today’s key industry topics?
At the end of the month CAIP Canada will hold an inaugural gathering of the CAIP Canada Discussion Club. Each month or so you will be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test! 😊
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!

When is it?
Our first meeting is scheduled for Friday September 27th at noon EDT. We then plan to meet on the last Thursday or Friday of the month (based on the groups needs).

Where is it?
The discussion will take place online via zoom to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

CAIP Canada Monthly Discussion Club
2024-09-27 12:00 - 13:00 | Online
ResTech Showcase delegate

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Job TitleCompanyPhoneI agree to receive communications from the Canadian Research Insights Council.(Required)

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Select All

The Logit Group

Schlesinger Group

Upsiide

Innovative Research Technologies (a Subsidiary of Quest Mindshare)

QuestionPro

Want to engage with CAIPs on today’s key industry topics?
At the end of the month CAIP Canada will hold an inaugural gathering of the CAIP Canada Discussion Club. Each month or so you will be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test! 😊
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!

When is it?
Our first meeting is scheduled for Friday September 27th at noon EDT. We then plan to meet on the last Thursday or Friday of the month (based on the groups needs).

Where is it?
The discussion will take place online via zoom to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

CAIP Exam
2024-10-07 | Online / In-Person
The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October.

Registration deadline for:

April session is in February and for
October session is in August.

Click on any of the links below to continue:

Why Become a CAIP?
Education Requirements
Experience Requirements

Register for the CAIP Exam

Questions? Suggestions? Contact info@caip-paim.ca.

GRBN Webinar: Trust and the Participant Bill of Rights (Americas / Europe)
2024-10-23 12:00 - 13:00 | Online
Join us to hear highlights from the GRBN 2024 Global Trust Survey and see what leading market research associations across the Americas and Europe are doing to improve relationships with research participants – and increase trust in MRX.
Presenters:

Melanie Courtright, Insights Association – U.S.
Debrah Harding, MRS – UK
Bettina Klumpe, ADM – Germany
John Tabone, CRIC – Canada
Pólux Arañó, AMAI – Mexico

Register

Foundations for the Future: Exploring the 5 Career Stages
2024-10-23 19:00 - 22:00 | Online
Toronto, we’re back again this year! And this time we’ll be diving into the career stages of marketing research.
We know that no MR career is exactly the same. Everyone takes a different path, but if we’re lucky – we’ll all visit the 5 career stages at some point: Exploration, Establishment, Mid-Career, Late Career and Retirement. For each stage, we’ll discuss the challenges you’ll face and what success looks like.
We also brought in speakers to talk to these career stages so they can share their experiences and inspire us on our career journeys. So join us for some bevvies and apps to discuss your career and where it’s headed.
Space for this event is limited and registration is required—invite your friends and colleagues for a fun, MR focused evening! Everyone who’s involved in marketing research is welcome, including men that support women in MR.
A BIG thank you to Sylvestre & Co. and The Logit Group for supporting this event. As always, we couldn’t do this event without you! *We are truly grateful for your support*

Register

ToastMasters International
2024-10-24 12:00 - 13:00, 2024-11-08 12:00 - 13:00 | Online
CAIP Canada Toastmasters Club
CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product.

Gain the public speaking skills you need to communicate with confidence and excellence!

Learn More

CAIP Canada's Discussion Club 10-25-2024
2024-10-25 12:00 - 13:00 | Online
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.
At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test!
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!

When is it?
The Last Friday of the month at Noon Eastern Time (subject to change based on the groups needs).

Where is it?
The discussion will take place online via zoom to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

Register

Ethical AI in Market Research: Balancing Innovation and Trust
2024-10-28 12:00 - 13:00 | Online
As AI plays an increasing role in how our industry gathers, analyzes and communicates insights, it is more critical than ever that we consider the ethical implications of using AI.
Join members of the Canadian Research Insights Council’s AI Committee, Margaret Chapman, Paul Acerbi and Kathy Cheng, as they review the Canadian Research Insights Council’s (CRIC) Guiding Principles for Artificial Intelligence Use in Market Research. The Guiding Principles provide a framework for the use of Artificial Intelligence (AI) and Generative Artificial Intelligence in market research. The aim is to ensure the strategic, ethical and responsible use of AI tools. The principles cover transparency, data security, protecting participants from harm, minimizing bias, and ensuring oversight when using artificial intelligence in market research.
In addition, the webinar will highlight ESOMAR’s 20 questions to help buyers of AI-based services for market research and insights.

Speakers

Speaker: Margaret ChapmanCAIP, COO and Partner, Narritive Research
Margaret is proud to have become an owner and partner of Narrative Research in 2019. Since 1999, she has worked as a consultant, specializing in group facilitation, in-depth interviewing, marketing, and communications. She has wide-ranging cross-industry experience in both quantitative and qualitative research. As a seasoned moderator, she has conducted hundreds of focus groups and interviews to evaluate concepts, advertising and communications, website usability and gather customer feedback. Margaret’s curiosity has taken her to many stops around the world, but she has found a home in Halifax where she loves to volunteer to help make the city vibrant. She is currently the Vice Chair of the Board for Symphony Nova Scotia, and co-chairs the AI Ethical Guidelines & Public Policy Advocacy Sub-Committee for CRIC. She is chair of the advisory board for Dalhousie University’s MBA program. She has previously chaired the board of directors for the Halifax Chamber of Commerce and Metroworks, a skills development social enterprise. She has also volunteered for Hospice Halifax and 2b theatre. In 2021 and 2022 Margaret is proud to have chaired the Executive Cabinet of the QEII Foundation Ride for Cancer. Margaret holds an MA from the University of Southern California and a BA from Simon Fraser University. Her sidekick Betty can be found at Narrative Research on many Fridays. Margaret loves to play music with her string quartet, GEMM, the PEI Symphony and Nova Sinfonia.

Speaker: Kathy Cheng CEO, Nexxt Intelligence | inca
Kathy founded Nexxt Intelligence with 20+ years of global market research experience, and a conviction that quantitative research could be improved by adding a qualitative dimension and using qualitative principles of building rapport, engagement, projection, and probing to deliver deeper insight at scale. That’s the motivation behind inca, Nexxt Intelligence’s Conversational AI for deeper insight faster. Previously Kathy worked at Environics, Ipsos in Canada, and Nielsen in Shanghai.

Speaker: Paul Acerbi SVP, Ipsos
Paul is a seasoned professional with over 25 years of experience in the industry. As a trusted advisor, he has worked with renowned global brands such as BRP, Unilever, The Home Depot, Ferrero, Diageo, Sapporo, and Nike. In 2020, Paul joined the Ipsos Client Organization as a Client Officer, where he excels in connecting the dots between diverse stakeholder groups within both client and Ipsos organizations. His expertise lies in providing context, meaningful insights, and facilitating actionable strategies to enhance the value delivered by Ipsos.
In addition to his role as a Client Officer, Paul is Ipsos Canada’s AI Adoption Team Lead and a member of Ipsos’ Global AI Team and sits on Ipsos North American’s AI Steering Committee. He is passionate about the intersection of AI and market research and has led a session on AI’s impact on the research industry for the Canadian Research Insights Council’s (CRIC) CEO Forum.
Paul is also actively involved with CRIC, where he serves as a member of the CRIC AI Committee and Co-Chair of CRIC’s AI Ethics Subcommittee. In these roles, he contributes to shaping the future of AI in the Canadian marketing research landscape while ensuring the ethical application of AI technologies.

Register for the Webinar ↓

Ethical AI in Market Research: Balancing Innovation and Trust

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Ethical AI in Market Research: Balancing Innovation and Trust
2024-10-28 12:00 - 13:00 | Online
As AI plays an increasing role in how our industry gathers, analyzes and communicates insights, it is more critical than ever that we consider the ethical implications of using AI.
Join members of the Canadian Research Insights Council’s AI Committee, Margaret Chapman, Paul Acerbi and Kathy Cheng, as they review the Canadian Research Insights Council’s (CRIC) Guiding Principles for Artificial Intelligence Use in Market Research. The Guiding Principles provide a framework for the use of Artificial Intelligence (AI) and Generative Artificial Intelligence in market research. The aim is to ensure the strategic, ethical and responsible use of AI tools. The principles cover transparency, data security, protecting participants from harm, minimizing bias, and ensuring oversight when using artificial intelligence in market research.
In addition, the webinar will highlight ESOMAR’s 20 questions to help buyers of AI-based services for market research and insights.

Speakers

Speaker: Margaret ChapmanCAIP, COO and Partner, Narritive Research
Margaret is proud to have become an owner and partner of Narrative Research in 2019. Since 1999, she has worked as a consultant, specializing in group facilitation, in-depth interviewing, marketing, and communications. She has wide-ranging cross-industry experience in both quantitative and qualitative research. As a seasoned moderator, she has conducted hundreds of focus groups and interviews to evaluate concepts, advertising and communications, website usability and gather customer feedback. Margaret’s curiosity has taken her to many stops around the world, but she has found a home in Halifax where she loves to volunteer to help make the city vibrant. She is currently the Vice Chair of the Board for Symphony Nova Scotia, and co-chairs the AI Ethical Guidelines & Public Policy Advocacy Sub-Committee for CRIC. She is chair of the advisory board for Dalhousie University’s MBA program. She has previously chaired the board of directors for the Halifax Chamber of Commerce and Metroworks, a skills development social enterprise. She has also volunteered for Hospice Halifax and 2b theatre. In 2021 and 2022 Margaret is proud to have chaired the Executive Cabinet of the QEII Foundation Ride for Cancer. Margaret holds an MA from the University of Southern California and a BA from Simon Fraser University. Her sidekick Betty can be found at Narrative Research on many Fridays. Margaret loves to play music with her string quartet, GEMM, the PEI Symphony and Nova Sinfonia.

Speaker: Kathy Cheng CEO, Nexxt Intelligence | inca
Kathy founded Nexxt Intelligence with 20+ years of global market research experience, and a conviction that quantitative research could be improved by adding a qualitative dimension and using qualitative principles of building rapport, engagement, projection, and probing to deliver deeper insight at scale. That’s the motivation behind inca, Nexxt Intelligence’s Conversational AI for deeper insight faster. Previously Kathy worked at Environics, Ipsos in Canada, and Nielsen in Shanghai.

Speaker: Paul Acerbi SVP, Ipsos
Paul is a seasoned professional with over 25 years of experience in the industry. As a trusted advisor, he has worked with renowned global brands such as BRP, Unilever, The Home Depot, Ferrero, Diageo, Sapporo, and Nike. In 2020, Paul joined the Ipsos Client Organization as a Client Officer, where he excels in connecting the dots between diverse stakeholder groups within both client and Ipsos organizations. His expertise lies in providing context, meaningful insights, and facilitating actionable strategies to enhance the value delivered by Ipsos.
In addition to his role as a Client Officer, Paul is Ipsos Canada’s AI Adoption Team Lead and a member of Ipsos’ Global AI Team and sits on Ipsos North American’s AI Steering Committee. He is passionate about the intersection of AI and market research and has led a session on AI’s impact on the research industry for the Canadian Research Insights Council’s (CRIC) CEO Forum.
Paul is also actively involved with CRIC, where he serves as a member of the CRIC AI Committee and Co-Chair of CRIC’s AI Ethics Subcommittee. In these roles, he contributes to shaping the future of AI in the Canadian marketing research landscape while ensuring the ethical application of AI technologies.

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Ethical AI in Market Research: Balancing Innovation and Trust

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Stay tuned for CRIC CEO Forum 2025
2024-11-12 | Canopy by Hilton Toronto Yorkville, 387 Bloor St E,, Toronto,, ON, M4W 1H7, Canada
CRIC CEO Forum 2024
Exclusively for leaders

Sponsored by:

Overview
Exclusively for leaders of agencies, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues including:

Increasing Cross-Team Collaboration and Enhancing Organizational Alignment
Top Challenges and Opportunities facing the Insights Industry
The AI Imperative for Insights CEOs
Addressing the Threat to Data Quality
Advocacy Priorities

The 3rd annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions and offer you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry.
The CRIC CEO Forum will take place from at the Canopy by Hilton Toronto Yorkville located at 387 Bloor Street East, Toronto, Ontario. Breakfast will be available at 8am and the CEO Forum will begin at 8:30am and wrap by 4:30pm
We’ve also made reservations for an informal dinner in particular for our out-of-town guests, but all participants are encouraged and welcome. The reservations are for 6:30pm the evening before the event on November 11th at the Dia Restaurant located in the Canopy by Hilton Yorkville Hotel. Those attending the dinner will order and pay directly at the restaurant.
Please RSVP on the form below if you’d like us to reserve a seat.

Sponsor the CRIC CEO Forum
Sponsor the CRIC CEO Forum The CRIC CEO Forum offers your company the opportunity to showcase your brand to the industry’s top decision makers. Contact CRIC CEO at 647-740-9790 or at john.tabone@canadianresearchinsightscouncil.ca.

CRIC CEO Forum Agenda
CRIC CEO Forum Agenda
8:00am – 8:30am: Networking Breakfast
8:30am – 8:45am: Welcome
8:45 am – 10:15am: Top Challenges and Opportunities facing the Insights Industry-CEO Panel and Breakout
In this session, CRIC’s CEO will share highlights of the CRIC Size of the Industry survey and will then moderate of panel of leading CEOs featuring Cynthia Pachovski, CEO Ipsos Canada, Jean-Marc Léger, CEO, Léger and Margaret Brigley, CEO Narrative Research on the top challenges and opportunities for the Insights Industry in Canada. Following the panel, CEOs in attendance will break into groups to further discuss the challenges and opportunities and how we can work together to support the continued growth of the Canadian Insights Industry.
10:15am – 10:30am: Morning Break
10:30am – 12:00pm: Increasing Cross-Team Collaboration and Enhancing Organizational Alignment
Led by Giselle Kovary, Head of Learning & Development at Optimus SBR
In the age of agile methodologies and remote work, mastering cross-team collaboration is pivotal in driving innovation and ensuring that all parts of a research agency, regardless of its size, are working towards the same objectives. Gone are the days when individuals could operate as isolated islands of productivity. The challenges and opportunities of the modern business world are far too complex for any single group or individual to shoulder alone.
Effective cross-team collaboration dismantles barriers, facilitating a fluid exchange of ideas and information among different departments and individuals. A more collaborative approach not only enhances problem-solving capabilities and creativity but also cultivates an environment of inclusivity and mutual respect. By harnessing diverse skills and viewpoints, research agencies, regardless of their size, can swiftly respond to market shifts, uncover opportunities, and sustain a competitive edge.
Giselle Kovary will lead off this workshop by highlighting the best practices for increasing cross-team collaboration. She will then facilitate group discussions where participating CEOs will be able to share their ideas on how agencies in our industry can improve performance and optimize innovation through collaboration.

12pm – 1pm: Networking Lunch
1pm – 2pm: The AI Imperative for Insight CEOs
Artificial Intelligence (AI) has the potential to be a catalyst for unprecedented innovation in our industry. In fact, a survey of Canadian Insights Executives conducted by Leger for the CRIC earlier this year found that AI Implementation was a top priority amidst revenue concerns, cost management, and economic uncertainty. In this session, CRIC’s CEO will share key insights from this survey. Jason Zweig, Manager Partner and Vice President, Canadian Viewpoint and Chair of the CRIC AI Committee will then highlight some of the initiatives of the CRIC AI Committee. CEOs in attendance will then engage in breakout sessions to discuss and share how our industry must responsibly embrace AI.
2pm – 3pm: Addressing the Threat to Data Quality
The threats to data quality are global in nature and the solutions require a global effort. That is why the Canadian Research Insights Council is part of the Global Data Quality Initiative (GDQ), working with leading associations around the globe to champion global data quality. In this session, CRIC CEO will share key GDQ initiatives and Greg Matheson, Co-CEO, Quest Mindshare and Chair of the CRIC Online Research Committee, will highlight how Canada is contributing to the global efforts. The session will end with a breakout session to identify additional opportunities for Canada to contribute to addressing the threats to data quality.
3pm – 3:15pm: Afternoon Networking Break
3:15pm – 4:15pm: Advocacy Priorities
Facilitated by Greg Jodouin, President PACE Public Affairs & Community Engagement and John Tabone, CEO of CRIC.
In this session, Greg Jodouin and John Tabone will provide a brief update on key Government Relation and advocacy topics including an update on the status of the proposed new federal privacy and AI legislation, call blocking/labeling, gig economy legislation and more. CEOs will then be invited to discuss and share their ideas on additional advocacy priorities from CRIC.
4:15pm – 4:30pm: Concluding comments

CRIC CEO Forum 2024
2024-11-12 | Canopy by Hilton Toronto Yorkville, 387 Bloor St E,, Toronto,, ON, M4W 1H7, Canada
Sponsored by:

Overview
Exclusively for leaders of agencies, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues including:

Increasing Cross-Team Collaboration and Enhancing Organizational Alignment
Top Challenges and Opportunities facing the Insights Industry
The AI Imperative for Insights CEOs
Addressing the Threat to Data Quality
Advocacy Priorities

The 3rd annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions and offer you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry.
The CRIC CEO Forum will take place from at the Canopy by Hilton Toronto Yorkville located at 387 Bloor Street East, Toronto, Ontario. Breakfast will be available at 8am and the CEO Forum will begin at 8:30am and wrap by 4:30pm
We’ve also made reservations for an informal dinner in particular for our out-of-town guests, but all participants are encouraged and welcome. The reservations are for 6:30pm the evening before the event on November 11th at the Dia Restaurant located in the Canopy by Hilton Yorkville Hotel. Those attending the dinner will order and pay directly at the restaurant.
Please RSVP on the form below if you’d like us to reserve a seat.

Sponsor the CRIC CEO Forum
Sponsor the CRIC CEO Forum The CRIC CEO Forum offers your company the opportunity to showcase your brand to the industry’s top decision makers. Contact CRIC CEO at 647-740-9790 or at john.tabone@canadianresearchinsightscouncil.ca.

CRIC CEO Forum Agenda
CRIC CEO Forum Agenda
8:00am – 8:30am: Networking Breakfast
8:30am – 8:45am: Welcome
8:45 am – 10:15am: Top Challenges and Opportunities facing the Insights Industry-CEO Panel and Breakout
In this session, CRIC’s CEO will share highlights of the CRIC Size of the Industry survey and will then moderate of panel of leading CEOs featuring Cynthia Pachovski, CEO Ipsos Canada, Jean-Marc Léger, CEO, Léger and Margaret Brigley, CEO Narrative Research on the top challenges and opportunities for the Insights Industry in Canada. Following the panel, CEOs in attendance will break into groups to further discuss the challenges and opportunities and how we can work together to support the continued growth of the Canadian Insights Industry.
10:15am – 10:30am: Morning Break
10:30am – 12:00pm: Increasing Cross-Team Collaboration and Enhancing Organizational Alignment
Led by Giselle Kovary, Head of Learning & Development at Optimus SBR
In the age of agile methodologies and remote work, mastering cross-team collaboration is pivotal in driving innovation and ensuring that all parts of a research agency, regardless of its size, are working towards the same objectives. Gone are the days when individuals could operate as isolated islands of productivity. The challenges and opportunities of the modern business world are far too complex for any single group or individual to shoulder alone.
Effective cross-team collaboration dismantles barriers, facilitating a fluid exchange of ideas and information among different departments and individuals. A more collaborative approach not only enhances problem-solving capabilities and creativity but also cultivates an environment of inclusivity and mutual respect. By harnessing diverse skills and viewpoints, research agencies, regardless of their size, can swiftly respond to market shifts, uncover opportunities, and sustain a competitive edge.
Giselle Kovary will lead off this workshop by highlighting the best practices for increasing cross-team collaboration. She will then facilitate group discussions where participating CEOs will be able to share their ideas on how agencies in our industry can improve performance and optimize innovation through collaboration.

12pm – 1pm: Networking Lunch
1pm – 2pm: The AI Imperative for Insight CEOs
Artificial Intelligence (AI) has the potential to be a catalyst for unprecedented innovation in our industry. In fact, a survey of Canadian Insights Executives conducted by Leger for the CRIC earlier this year found that AI Implementation was a top priority amidst revenue concerns, cost management, and economic uncertainty. In this session, CRIC’s CEO will share key insights from this survey. Jason Zweig, Manager Partner and Vice President, Canadian Viewpoint and Chair of the CRIC AI Committee will then highlight some of the initiatives of the CRIC AI Committee. CEOs in attendance will then engage in breakout sessions to discuss and share how our industry must responsibly embrace AI.
2pm – 3pm: Addressing the Threat to Data Quality
The threats to data quality are global in nature and the solutions require a global effort. That is why the Canadian Research Insights Council is part of the Global Data Quality Initiative (GDQ), working with leading associations around the globe to champion global data quality. In this session, CRIC CEO will share key GDQ initiatives and Greg Matheson, Co-CEO, Quest Mindshare and Chair of the CRIC Online Research Committee, will highlight how Canada is contributing to the global efforts. The session will end with a breakout session to identify additional opportunities for Canada to contribute to addressing the threats to data quality.
3pm – 3:15pm: Afternoon Networking Break
3:15pm – 4:15pm: Advocacy Priorities
Facilitated by Greg Jodouin, President PACE Public Affairs & Community Engagement and John Tabone, CEO of CRIC.
In this session, Greg Jodouin and John Tabone will provide a brief update on key Government Relation and advocacy topics including an update on the status of the proposed new federal privacy and AI legislation, call blocking/labeling, gig economy legislation and more. CEOs will then be invited to discuss and share their ideas on additional advocacy priorities from CRIC.
4:15pm – 4:30pm: Concluding comments

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CRIC CEO Forum - November 12, 2024

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Phone*CRIC CEO Forum Dinner (November 11 at Canopy Hotel Restaurant and Bar)

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Truth in Advertising: Research (and Knowledge) Can Keep You Out of Trouble
2024-11-13 12:00 - 13:00 | Online
This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.
Description/Summary:
Marketers around the world are accountable for the advertising claims they make about their products and services.  Regulations and laws dictate that claims must be truthful and not mislead, even unintentionally.  Designing and conducting specialized consumer research is a critical step in assuring advertising claims can be substantiated in a way that meets these standards.  If you are working in this space, it is imperative that you understand not only the nuanced regulations but also how to make your claims substantiation research more impervious to a challenge.

You will learn:

Why, in this global economy, there is a growing trend toward international cooperation to harmonize advertising standards

What are the recent areas of focus for the agencies tasked with the promotion of consumer protection and, in some cases, the enforcement of civil antitrust law
What are some key elements that require careful consideration when designing ad claim substantiation research

Speakers

Speaker: Sue Collin, Senior Vice President

Speaker:Lisa Cooper, Senior Vice President

With more than 30 years of consumer insights experience each, Lisa and Sue provide research consulting for CPG, HBA, Healthcare and Financial Services institutions. While Lisa and Sue’s work spans all facets of consumer research, they both have particular expertise in the very specialized discipline of Ad Claim Substantiation, where they aid clients in assessing the risks vs. rewards of making specific claims and guide them through the design and execution of fair and balanced consumer claim substantiation research

Register

Improving Accessibility in Research for People with Disabilities
2024-11-14 13:00 - 14:00 | Online
Accessibility in research gives greater access to an often underrepresented audience, helps differentiate brands, addresses problems before they become costly, and improves experiences for all. Despite this, accessibility is too often not considered in the research process. Hear about how you can help change this! Members of the Accessible Insights Consortium (AIC) will share an accessibility toolkit developed by the Accessible Insights Consortium and released as part of a merger with Insights Association’s IDEA Council.

Speakers:

Kari Bassett

Kari Bassett has over a decade of advertising insights experience among consumers and B2B audiences. She is proud to contribute to the Accessible Insights Consortium as well as other DEI and CSR initiatives within Verizon. She deeply loves Gantt charts. She’s been a WIRe mentor for the last 4 years and is a fierce advocate for the program!

Claire Ferrari

Claire Ferrari holds a Ph.D. in Rehabilitation Sciences & Human Computer Interaction, and a master’s in Interactive Telecommunications. As Principal UX Researcher at Verizon, Claire has built and continues to lead the company’s Accessible UX Research practice. Her work is dedicated to empowering others to include people with disabilities in product design – pushing practices beyond compliance, and improving experiences for all.

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Navigating the Career Ladder
2024-11-20 17:30 - 19:00 | Online
Three leaders, CAIPs on the client and agency side, share their paths to success
Enhance your professional journey by joining us for an enlightening panel discussion featuring three distinguished leaders: Linda Di Luzio, CAIP, FCRIC Director of Market Insights at Bell; Carla Flamer, CAIP, Chief Client Officer, Ipsos Canada; and Christine Farrugi, industry veteran who has successfully transitioned to career coaching. Now prominent leaders with influence in their organization, they will share what worked for them to gain influence and excel in the workplace.
Following the insights shared by our esteemed panelists, you will have the opportunity to engage in a vibrant conversation with your peers, providing an excellent platform to exchange perspectives and deepen your understanding of the discussed topics.
In the second segment of the event, attendees will be divided into smaller groups for more focused and interactive discussions in breakout rooms. This format not only encourages a more personalized engagement but also fosters meaningful connections and the sharing of diverse viewpoints.
Don’t miss this unique opportunity to learn from the best, network with like-minded professionals, and take the next step towards advancing your career.

Speakers

Linda Di Luzio, CAIP, FCRIC
Director, Market Insights, Bell
Linda has been working in the marketing research industry for over 20 years. Based in Montréal, Linda Di Luzio is currently the Director of Market Insights at Bell, Canada’s largest communications company. Since joining Bell in 2005, Linda has held various roles within the organization and, in 2013 took on the responsibility of leading a brilliant group of researchers and analysts. In this capacity, she is beyond proud of all the insightful contributions put forward by her team members for the betterment of the company, its customers and Canadians alike, most especially as it pertains to Bell’s commitment to mental health (Bell Let’s Talk) and creating positive outcomes for society, communities and employees (Bell for Better).

Prior to joining Bell, Linda held leadership roles at Vodafone New Zealand and Environics Research Group (now Illumina Research Partners). An academic at heart, she also teaches Marketing Research at McGill University since 2013. Teaching University students keeps her up to date with the latest industry trends as she is shaping the minds of future marketers and business leaders. Linda holds a doctorate in Sociology from The University of Calgary and a law degree from l’Université de Montréal.
Linda has served on various boards of the marketing research and insights industry in Canada such as the former MRIA (both the National and Quebec chapters) as well as the Insights Association, and is also involved with outfits that are aligned with her values and convictions, including women and their fight against cancer.
She is fluent in English and French and can hold a conversation in Italian and Spanish. She is a voracious reader, a theatre enthusiast and a self-proclaimed travel junkie. Having lived in three Canadians provinces (Québec, Ontario, Alberta), including a stint in New Zealand, Linda calls home wherever her beloved husband Bruno and daughter Catherine are, as they make every day a whole lot brighter.

Carla Flamer, CAIP
Chief Client Officer, Ipsos Canada

Carla began her research and marketing career with Procter & Gamble Inc, working in most of the company’s product areas over a six-year period. Following her tenure at P&G, Carla was Vice President and co-owner of Marketing Initiatives, where she provided market research and market consulting to a variety of clients. Carla made the move to a company that Ipsos acquired 25 years ago, and has held both local and global responsibilities.
For over a decade, Carla led the research business unit that offers insights and advisory work related to Marketing and to Innovation: business strategy, branding, brand equity, segmentation and shopper research.
Four years ago, Carla took on the role of Chief Client Officer, responsible for client relationships, building client knowledge across Ipsos’ specialized research teams, business development and client-facing marketing for Ipsos in Canada.
She has been involved in career development initiatives, including the launch of the North American Mentoring for women program at Ipsos, supporting the mentoring pilot for the International Women’s Federation Canada (IWFC), being a mentor herself, and meeting with many people about their career options and considerations.
Carla’s academic background includes an MBA from the Schulich School of Business, and a BSc in Psychology/Anthropology from the University of Toronto.

Christine Farrugia
Leadership and Career Coach
Christine is a passionate leadership coach and esteemed executive. She has 20 years of real world experience leading teams of up to 300 people at major Canadian companies including Wealthsimple, Loblaw Companies Limited and KPMG. At both Loblaw and Wealthsimple she successfully built customer insights teams focused on taking a more customer-centric approach to strategic decision making and shifting the culture of the organization to put the customer at the centre. She knows first hand the challenges and opportunities associated with building a career as an insights leader. Christine has an MBA from Stanford University’s Graduate School of Business and is a Certified Khan Method Coach.
Leveraging peak performance coaching, Christine now helps leaders, and their teams, maximize their impact and influence in their organizations and build a career that makes them a excited to get out of bed every morning.

Register
