Future-Proofing Market Research: AI, Digital Personas & Synthetic Data in Action
2026-04-15 12:00 - 13:00 (America/Toronto) | Online
This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.
All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.
Description:
The insights industry is at a turning point, shaped by AI, automation, and rising expectations for strategic impact. In this session, we’ll preview MRII’s newly overhauled Evolving Methods in Market Research course and explore three critical shifts redefining the profession. Participants will get a hands-on look at emerging methods, including Digital Personas, AI chatbots, and Synthetic Data, applied to a practical case study based on real-world data.
Key Takeaways

Understand the three forces reshaping market research and what they mean for your day-to-day work and career trajectory.
Experience how new methods and tools can be applied in practice through a guided case study.
Move beyond reporting insights toward activating them, turning data into decisions and action.

Presenter:
Niels Neudecker
Niels leads the North America business at Human8, a global marketing insights consultancy with 600+ people across 22 locations. Powered by insights communities, cultural understanding, AI, and bold thinking, Human8 transforms data into direction, fueling consumer-centric business decisions that drive real impact.
With over 15 years of experience at the intersection of brand strategy, innovation, and market research, Niels has held senior leadership roles at Walmart, Kantar, and GfK. His track record includes launching research products in over 30 markets, scaling insights platforms globally, and guiding teams through transformative change. He holds a Ph.D. in Brand Management from the European Business School in Germany and is a frequent conference speaker, book author, and industry contributor.

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Winnipeg Spring Networking Event
2026-04-16 16:00 - 18:00 (America/Winnipeg) | The Kilter Room, 450 Rue Deschambault, Winnipeg, MB, R2H 0K1
Thanks to our Sponsors:

Winnipeg Networking Event
The market research industry is undergoing unprecedented transformation. This event is your opportunity to stay ahead of the curve and gain valuable insights into how the sector is evolving to meet new challenges, while networking with colleagues.
Whether you’re a research client or supplier, this is a must-attend event to connect, learn, and engage with fellow professionals shaping the future of market research and insights in Canada.

Presented by:

RSVP Coming SoonRegistration will open shortly.

$10 CAIP & CRIC Member Companies$25 (Non-Members)

CRIC Conference 2026
2026-06-15 - 2026-06-17 | The Carlu, 444 Yonge St., Toronto,, ON, M5G 2B3, Canada
Take me to the 2026 CRIC National Conference – Depth in the Age of Instant conference page.

Join us where Canada’s market research community will gather to explore rapid transformation across industries, technology, and public opinion—while staying connected to the human insights that drive decisions and innovation.

CAIP Exam
2026-10-05, 2027-04-05, 2027-10-04, 2028-04-03, 2028-10-02, 2029-04-02, 2029-10-01, 2030-04-01 | Online / In-Person
The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October.

Registration deadline for:

April session is in February and for
October session is in August.

Click on any of the links below to continue:

Why Become a CAIP?
Education Requirements
Experience Requirements

Register for the CAIP Exam

Questions? Suggestions? Contact info@caip-paim.ca.
