BEGIN:VCALENDAR VERSION:2.0 PRODID:-//CRIC - ECPv6.15.15//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:CRIC X-ORIGINAL-URL:https://www.canadianresearchinsightscouncil.ca X-WR-CALDESC:Events for CRIC REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20270314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20271107T060000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:America/Winnipeg BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20270314T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20271107T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20260116T083000 DTEND;TZID=America/Toronto:20260116T121500 DTSTAMP:20260410T144414 CREATED:20260116T201352Z LAST-MODIFIED:20260116T205006Z UID:10000273-1768552200-1768565700@www.canadianresearchinsightscouncil.ca SUMMARY:Pre-Conference Workshop - Intro to Market Research Semiotics: Going Deep Into Qual DESCRIPTION:Pre-Conference Workshop\n \n \n \n \n \n \n \n \n \n \n Intro to Market Research Semiotics: Going Deep Into Qual\n This half-day workshop will teach you the fundamentals of semiotic analysis\, a specialized qual methodology designed to give you deep\, bathymetric layers of insight beyond consumer-facing approaches. If you’ve ever struggled to work with shallow\, monosyllabic respondent answers (or shrugs!)\, semiotics will open up avenues of meaning for you and your project – it taps into the shared cultural foundations of communication and meaning\, and can inform research in any industry or category. The workshop starts with some theory\, so you’ll understand what you’re doing\, but then moves quickly onto guided\, hands-on practice conducting your own semiotic analyses across a range of media and texts: words and written language\, print advertising\, TV advertising\, packaging\, and music – enabling you to look at virtually all aspects of market research through a new lens\, in a new light. \n \n \n \n \n \n Why Attend\n Attending this workshop will equip you with the tools to move beyond surface-level responses and access the deeper meanings embedded in cultural context. Whether you are seeking to enhance your qualitative research skills\, bring innovative approaches to your team\, or simply wish to better understand the implicit codes that drive consumer behavior\, this session provides practical strategies\, hands-on experience\, and a new lens through which to interpret market realities. It’s an opportunity to build expertise in a method that brings clarity and richness to both client projects and your own professional development. \n \n \n \n \n \n Who Should Attend:\n \nMarket researchers seeking deeper qualitative insights\nBrand strategists and communications professionals\nProduct managers and innovation teams\nAnyone frustrated by surface-level responses in qualitative studies\nResearchers or analysts interested in cultural context and meaning-making\n\n \n \n \n \n \n Course Format:\n The workshop is structured as a half-day session\, beginning with a concise introduction to semiotic theory and its relevance in market research. The majority of the program is dedicated to interactive\, hands-on exercises\, allowing participants to practice semiotic analysis on a variety of media types\, including written language\, advertisements\, packaging\, and music. This experiential format ensures that attendees gain both a theoretical foundation and practical skills to apply immediately in their work. \n \n \n \n \n \n Learning Outcomes:\n Understand the principles and value of semiotic analysis in market researchGain practical experience conducting semiotic analysis across multiple media typesLearn to extract deeper layers of meaning from qualitative dataDevelop skills to interpret cultural codes in communication and brandingBe able to apply semiotic methods to enhance research projects in any sector \n \n \n Register\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\nEarly Bird Pricing Dec. 1st – May 15th 2026\nMay 16th – June 15th 2026\n\n\n$350 Member (CAIP/CRIC)$400 Non-Member\n$400 Member (CAIP/CRIC)$450 Non-Member URL:https://www.canadianresearchinsightscouncil.ca/event/pre-conference-workshop-intro-to-market-research-semiotics-going-deep-into-qual/ LOCATION:The Carlu\, 444 Yonge St.\, Toronto\,\, ON\, M5G 2B3\, Canada ATTACH;FMTTYPE=image/png:https://www.canadianresearchinsightscouncil.ca/wp-content/uploads/2026/01/JOURNAL-10-e1768595875762.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20260128T103000 DTEND;TZID=America/Toronto:20260128T113000 DTSTAMP:20260410T144414 CREATED:20260128T142834Z LAST-MODIFIED:20260128T143224Z UID:10000275-1769596200-1769599800@www.canadianresearchinsightscouncil.ca SUMMARY:Global Data Quality Initiative: Updates\, New Resources & Next Steps DESCRIPTION:Join us to hear the latest on a variety of initiatives spearheaded by the Global Data Quality initiative\, including: – New Reports & Guidance on Incentives – Data Quality Principles for Unstructured Data The GDQ was formed by leading organizations to address ongoing and emerging risks to data quality in the market\, and social research\, consumer insights\, and analytics industry. The GDQ is comprised of the Association for Qualitative Research (AQR)\, The Canadian Research Insights Council (CRIC)\, ESOMAR\, Insights Association\, the International Association for Measurement and Evaluation Communication (AMEC)\, the Market Research Society (MRS)\, QRCA\, Intellus Worldwide\, The Research Society (TRS)\, SampleCon\, the Association of Market Research Austria (VMÖ)\, and the Global Research Business Network (GRBN). \n \n Register URL:https://www.canadianresearchinsightscouncil.ca/event/global-data-quality-initiative-updates-new-resources-next-steps/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://www.canadianresearchinsightscouncil.ca/wp-content/uploads/2026/01/gdq-logo-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20260129T110000 DTEND;TZID=America/Toronto:20260129T120000 DTSTAMP:20260410T144414 CREATED:20251219T162428Z LAST-MODIFIED:20260120T205303Z UID:10000271-1769684400-1769688000@www.canadianresearchinsightscouncil.ca SUMMARY:Transformation du métier : nouveaux enjeux\, nouvelles régulations DESCRIPTION:Transformation du métier : nouveaux enjeux\, nouvelles régulations. Focus sur l’IA et les données synthétiques avec les témoignages canadiens et français.\n\n\n\n\n\n\n\n\nRejoignez-nous pour un événement gratuit et enrichissant explorant la transformation des pratiques professionnelles à la lumière des technologies émergentes et des régulations en évolution. Cet événement se concentrera sur l’intelligence artificielle (IA) et les données synthétiques\, offrant une occasion unique d’entendre des experts partager leurs connaissances. \nOuvert à tous:Cet événement est gratuit et ouvert à tous\, y compris aux non-membres ! Ne manquez pas cette opportunité de prendre de l’avance dans un environnement en constante évolution. \nInscrivez-vous dès maintenant pour réserver votre place! \nIntervenants confirmés \nNous aurons le plaisir d’accueillir un panel exceptionnel : \n\nAnne‑Sophie Damelincourt – Présidente d’Esomar\nIsabelle Fabry – Représentante France Esomar\, ActFuture\nGabriel Gagnon\, M.Sc. – Analyste IA\, Leger (Membre du Comité IA du CRIC)\nPhilippe Guilbert – Membre du Professional Standards Committee d’Esomar\nJean‑Marc Léger – Président de Léger & membre du Conseil Esomar\nStéphane Marcel – Président de la commission Études – Syntec Conseil\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \n\n\n\n\n \n S'inscrire URL:https://www.canadianresearchinsightscouncil.ca/event/transformation-du-metier-nouveaux-enjeux-nouvelles-regulations/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.canadianresearchinsightscouncil.ca/wp-content/uploads/2025/12/JOURNAL-11.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20260205T110000 DTEND;TZID=America/Toronto:20260205T120000 DTSTAMP:20260410T144414 CREATED:20260202T174547Z LAST-MODIFIED:20260202T180826Z UID:10000281-1770289200-1770292800@www.canadianresearchinsightscouncil.ca SUMMARY:GDQ Benchmarks and the Buyers Sentiment Survey results for Wave I DESCRIPTION:What will be covered \n\n GRBN Online Sample Buyers Sentiment Survey Wave 1– The release of the results from the GRBN survey measuring satisfaction levels among buyers of online sample.\nGlobal Data Quality Benchmarking Project – An update on the data quality benchmarks\, including the results and the plans for a global roll-out of the benchmark standards.\n\nPresenters: \n\n Andrew Cannon\, Consultant\n Melanie Courtright\, IA Ex Officio – US\n Debrah Harding\, Managing Director\, MRS – UK\n\n \n Register URL:https://www.canadianresearchinsightscouncil.ca/event/gdq-benchmarks-and-the-buyers-sentiment-survey-results-for-wave-i/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.canadianresearchinsightscouncil.ca/wp-content/uploads/2026/02/GRBN_Logo-800x531-1.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260223 DTEND;VALUE=DATE:20260224 DTSTAMP:20260410T144414 CREATED:20250723T181451Z LAST-MODIFIED:20250723T181451Z UID:10000254-1771804800-1771891199@www.canadianresearchinsightscouncil.ca SUMMARY:CAIP Exam Registration Deadline - Spring 2026 DESCRIPTION:The primary pathway to earning the CAIP involves pursuing rigorous professional education\, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually\, in April and October. \nRegistration deadline for: \n\nApril session is in February and for\nOctober session is in August.\n\nClick on any of the links below to continue: \n\nWhy Become a CAIP?\nEducation Requirements\nExperience Requirements\n\nRegister for the CAIP Exam \nQuestions? Suggestions? Contact info@caip-paim.ca. URL:https://www.canadianresearchinsightscouncil.ca/event/77592-3/ LOCATION:Online CATEGORIES:CAIP Exam,CAIP Exam Registration Deadline ATTACH;FMTTYPE=image/jpeg:https://www.canadianresearchinsightscouncil.ca/wp-content/uploads/2024/10/CAIP-Exam-photo.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20260224T120000 DTEND;TZID=America/Toronto:20260224T131000 DTSTAMP:20260410T144414 CREATED:20260202T184547Z LAST-MODIFIED:20260223T155946Z UID:10000280-1771934400-1771938600@www.canadianresearchinsightscouncil.ca SUMMARY:CRIC AI Showcase Webinar Feb 2026 DESCRIPTION:CRIC AI Showcase \n \n \n \n \n \n The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies\, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend. \n \n Register\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Featuring: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n inca: The End-to-End Platform for Human-Centred Conversational Research\nPresenter: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n\nKathy ChengFounder & CEONexxt Intelligence | inca\n\nTim BennerDirector of Customer SuccessNexxt Intelligence | inca\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n inca is a multi-award-winning conversational research platform that enables researchers to run both engaging\, insight-rich surveys and highly personalized qual-at-scale projects within a single platform. With inca\, researchers can include all required quantitative metrics and complex survey logic\, while applying qualitative principles to actively engage participants\, explore motivations through sophisticated AI-driven probing\, and uncover subconscious drivers using projective techniques. \nBetter decisions start with real people. inca’s conversational research puts people at the center. \nParticipant experience matters. inca creates engaging\, conversational research experiences shaped by real voices rather than constrained by preset choices. Participants can share their true opinions in their own words—and feel genuinely heard. \nResearcher expertise matters. AI is powerful\, but it cannot replace true research expertise. inca enables meaningful collaboration between researchers and AI\, giving researchers full control over question types\, logic\, survey and AI-moderated conversation structure\, and probing. Complete transparency into how the AI operates ensures insight quality remains grounded in human expertise. \nJoin us to discover how inca can flex to your research needs and power highly personalized conversations at scale—delivering the strongest possible outcomes for your research. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Understanding AI Moderation in Modern Research\nPresenter: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n\n\nJustin PerkinsSVP\, ProductSago \n\n\nRob BergerEVP\,Global Quantitative Sago\n\n\n\n\n \n \n \n \n \n If you’ve ever managed a qualitative research project\, you know it’s part science\, part art and it’s full of moving parts. From scheduling interviews to moderating participants and managing client expectations\, it doesn’t take much for complexity to grow. \nEnter AI Moderation: a practical assistant that tackles the heavy lift in qualitative research moderation\, so humans stay focused on where it matters – interpreting the data and developing strategy. \nJoin us for a live demo and discussion where our team will introduce AI Moderation in QualBoard\, part of Sago’s end-to-end AI approach to research. In this session\, we’ll explore what AI moderation really means\, where it fits across the research lifecycle\, and where it delivers the most value. \nYou’ll also see how AI moderation enables teams to: • Scale qualitative research beyond live sessions and increase speed from fielding to insight • Engage respondents through text\, audio\, or video formats • Use AI-driven follow-up questions and probes to add depth\, clarity\, and structure \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Boosting Efficiency: Discover Cutting-Edge AI Content Coding for Large-Scale Survey Analysis\nPresenter: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Brenden SommerhalderPresidentMQO Research \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MQO A.I. Hub (mqo.ai) is a Canadian-hosted\, security-first A.I. productivity platform designed for research and insights teams. In last year’s CRIC AI Showcase\, MQO focused on two core capabilities: secure A.I. Chat for researcher-in-the-loop analysis\, and integrated Transcriber for audio capture that feeds directly into A.I.-assisted workflows. \nThis year’s session will showcase in greater detail the A.I. Content Coder module and new productivity features that support large-scale open-ended analysis. A.I. Content Coder helps researchers code open-ended survey responses by identifying themes\, supporting the development of coding frames\, and applying respondent-level codes ready for export\, with project-level workflow support to keep analysis structured and repeatable. It is designed to significantly reduce manual coding time while keeping researchers in control of quality and interpretation. \nMQO will also introduce “Context Packs\,” reusable collections of data\, system prompts\, and behaviour settings that embed a team’s own standards and methods. Context Packs enable targeted\, context-aware tasks such as project-\, client-\, or sector-specific analysis without recreating instructions each time. \nAttendees will see how Content Coder and Context Packs complement the existing Chat and Transcriber tools within the same Canadian\, HIPAA- and PIPEDA-compliant environment\, providing a practical way to scale A.I.-assisted coding and qualitative analysis. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register here: \n \n \n \n \n \n \n\n \n \n Webinar: CRIC AI Showcase 5 02-24-2026\n \n "*" indicates required fields \n \n Δ\n \n \n\n \n NameThis field is for validation purposes and should be left unchanged.Name*\n \n \n \n First\n \n \n \n \n Last\n \n \n Email*\n \n \n Enter Email\n \n \n \n Confirm Email\n \n \n Job Title*Company*PhoneAddress* \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n \n State / Province / Region\n \n \n ZIP / Postal Code\n \n AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos IslandsColombiaComorosCongoCongo\, Democratic Republic of theCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzechiaCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea\, Democratic People's Republic ofKorea\, Republic ofKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine\, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena\, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyria Arab RepublicTaiwanTajikistanTanzania\, the United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUS Minor Outlying IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaViet NamVirgin Islands\, BritishVirgin Islands\, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland Islands\n Country\n \n \n This field is hidden when viewing the formIs your company a member of CRIC?*\n \n Yes\n \n \n No\n Would you like to learn more about how your company can join CRIC?*\n \n \n Yes\n \n \n \n Already a member\n \n \n \n No\n I agree to receive communications from the Canadian Research Insights Council (CRIC)\n \n \n Yes\n \n \n \n No\n *If you opt in\, your email will be added to our subscription list and you will receive communication from CRIC including our newsletter. You may unsubscribe at any time. URL:https://www.canadianresearchinsightscouncil.ca/event/cric-ai-showcase-webinar-5-4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.canadianresearchinsightscouncil.ca/wp-content/uploads/2026/02/AI-Showcase-Webinar-3-17.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20260226T110000 DTEND;TZID=America/Toronto:20260226T120000 DTSTAMP:20260410T144414 CREATED:20260209T181500Z LAST-MODIFIED:20260209T181841Z UID:10000285-1772103600-1772107200@www.canadianresearchinsightscouncil.ca SUMMARY:Experimenting With AI (When Everything Feels Experimental) DESCRIPTION:Hello WIRe Community! \nWhen the entire research process can run on automation\, how do you know what’s actually working — and where human judgment needs to step in? \nJoin us on February 26th at 11 AM ET for an honest conversation with practitioners who are navigating this reality right now. WIRe and Dynata are bringing together industry experts to discuss what’s holding up in AI-powered research and what’s falling apart. \nThe Real Questions:• Which AI applications in market research are delivering on their promises?• Where do we need human judgment to step in?• How do you evaluate a vendor when everyone claims to have AI figured out?Webinar attendees will walk away with a “Buyer Toolkit” that provides a framework for vetting providers rather than just taking their word for it. \nRegister for our upcoming webinar URL:https://www.canadianresearchinsightscouncil.ca/event/experimenting-with-ai-when-everything-feels-experimental/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.canadianresearchinsightscouncil.ca/wp-content/uploads/2026/02/696fae0e9ebd765398728742_2026-Q1-Dynata-Webinar-p-1080.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20260318T120000 DTEND;TZID=America/Toronto:20260318T130000 DTSTAMP:20260410T144414 CREATED:20260223T145109Z LAST-MODIFIED:20260223T150550Z UID:10000286-1773835200-1773838800@www.canadianresearchinsightscouncil.ca SUMMARY:Proving the Value of Insights: Measuring Real Business Impact DESCRIPTION:Whether you work in a corporate insights function or a research agency\, you want your work to have real\, lasting\, positive business impact. But how do you prove that it does? For years\, we have been told that it is impossible to measure the impact of our work – there are just too many other factors that come into play. Well\, we have news for you! It’s not only possible\, but it’s also critical to your future livelihood and success. Come and hear why proving and communicating the value of the insights you produce is a vital part of your job and the future not only of your career but also of your profession.  \nTake aways  \n\nWhy measuring ROI is vital to your well-being \nPrinciples of a viable ROI measurement system \nCommunicating proof of value to the entire business – and why it matters \n\nSpeakers\n \n \n \n \n \n \n \n Register\n \n \n \n \n \n This webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association.  \nAll registrants will receive a link to the online recorded video\, allowing you to view the webinar at your convenience.  URL:https://www.canadianresearchinsightscouncil.ca/event/proving-the-value-of-insights-measuring-real-business-impact/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.canadianresearchinsightscouncil.ca/wp-content/uploads/2026/02/xMQW8S4KSwSgCcndnIvNqQ-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20260326T120000 DTEND;TZID=America/Toronto:20260326T150000 DTSTAMP:20260410T144414 CREATED:20260130T160415Z LAST-MODIFIED:20260325T154353Z UID:10000278-1774526400-1774537200@www.canadianresearchinsightscouncil.ca SUMMARY:Virtual Career Fair 2026 DESCRIPTION: Participating Organizations include:\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Are you an employer who wants to participate? Learn More → \nAre you a marketing research\, analytics and insights professional looking for new opportunity? Learn More → \n \n \n \n \n \n How to Participate: \nAre you a marketing research\, analytics and insights professional? Are you looking to learn more about the major industry players and what role you can play? Please fill in the form below including a copy of your resume for career opportunities. There is no charge for CRIC\, CAIP\, ESOMAR and MRII | University of Georgia students or members to register as a candidate looking for employment opportunity. Students and alumni of participating CRIC Academic Members\, please use your school email to register. Other members will be checked against current directories. \nTo maximize on benefits\, participants should be prepared to attend the entirety of the event which starts at 12 pm ET and will last for a maximum of 4 hours. \n“We believe that connecting the new workforce with CRIC member agencies is crucial for the growth and development of our industry\,” said Sam Pisani\, Managing Partner\, the Logit Group and Chair of the CRIC Students and Young Professionals Engagement Committee. “Through this Career Fair\, we aim to create a platform where current and future industry leaders can come together\, fostering meaningful connections and facilitating the recruitment of top talent.” \nCRIC Academic Member Institution participants exempt from payment include: \nAlgonquin CollegeCarleton UniversityGeorge Brown CollegeHumber CollegeUniversity of AlbertaUniversity of Toronto – Rotman Commerce and Rotman School of Management \n \n \n \n \n \n Agenda: \n\n\n\n12pm ET – Welcome and Presentations\n\n\n\nWelcome and Why this Fair and How to Maximize your Outcomes \nCareer Panel – Representatives from each of our employers will briefly speak about what it’s like to work at the diverse organizations they represent. They will also briefly talk about their journey into marketing research insights and analytics\, and the different pathways on how they got there. \n\n\n\n1 pm ET – Breakout to meet employers in their Zoom breakout booths\n\n\n3:30 pm ET – (approximate) Concluding remarks\n\n\n\n  \nOur panelists bring a diverse range of perspectives from various stages in their professional journeys. From graduates of research programs to seasoned experts\, each individual offers valuable insights based on their firsthand experiences. Together\, they provide a great understanding of the qualities and skills required to excel as a respected leader in the dynamic field of marketing research insights and analytics. \n \n \n \n \n \n Panelists\n   \n\n\n\n\n\n\n\nMaria GrandezDirector of InsightsEnvironics Analytics\n\n\n\nMaria has been a dedicated professional at Environics Analytics for over eight years. She began her career as an Insights Analyst\, leveraging her expertise in planning and geospatial analysis to deliver data-driven strategies for clients. She progressed through the analyst ranks\, growing her technical skills and deepening her sector expertise across Tourism\, Energy\, Not-for-Profit\, and the Public Sector\, Business Improvement Areas\, and Transportation. For the past four years\, she has served as Director of Insights\, leading a team of insights analysts while championing their training\, mentorship\, and long-term career development. Maria holds an M.Sc. in Planning from the University of Toronto. \n______________________________________________________________________________ \n\n\n\n\n  \n\n\n\n\n\n\n\nDiane HollandSenior ConsultantAdvanis\n\n\n\nDiane enjoys the problem-solving that comes with project management and complex data collection research projects. Since joining the Advanis team in 2003\, Diane has thrived in her many diverse roles\, whether it be consulting\, managing large- or small-scale projects from a variety of sectors\, or ensuring our deliverables are done right and on time. Her involvement with the company has spanned the public\, financial\, telecommunication\, and technology sectors\, to name a few. Diane completed a Bachelor of Commerce (Honors) at the University of Alberta with a Marketing major and a Human Resources minor. \n_____________________________________________________________________________ \n\n\n\n\n\n\n\nDimple Sachdev\, CAIPHead\, Digital Transformation\, Global Data ManagementIpsos\n\n\n\nDimple Sachdev is a leader in digital transformation and global data management at Ipsos. She has built a long-standing research career of over 20 years with Ipsos\, spanning project and process execution\, operations\, and capabilities leadership. In her current work\, she leads initiatives that modernize processes\, improve data quality\, and enable faster delivery of insights for clients worldwide. \nWith extensive experience in project management and large-scale operational transformation\, she specializes in building scalable data systems and leading cross-functional teams to deliver measurable business impact. \nA certified Project Management Professional (PMP) and Certified Analytics and Insights Professional (CAIP)\, Dimple is passionate about advancing the practice of market research and helping research professionals better understand how data\, technology\, and operational excellence come together to drive stronger insights and business decisions. \n_____________________________________________________________________________ \n\n\n\n\n\n\n\n\n\n\n\nShan YangLead Market Research/Public Opinion ResearchCity of Edmonton\n\n\n\nSeasoned market research professional with 20+ years of solid experience in the industry. Extensive experience in a wide range of qualitative and quantitative research methodologies. Projects managed include program/campaign effectiveness evaluation\, segmentation and positioning\, concept/product test\, pre- and post- advertising test\, Usage &Attitude\, decision making process mapping\, stakeholder satisfaction\, brand equity and performance measurement\, and etc. \nShan currently leads a team of market research professionals and oversees all market and public opinion research for the City of Edmonton. \n______________________________________________________________________________ \n\n\n\n\n  \n\n\n\nClare HarriganVP\, Client Management The Logit Group\n\n\n\nClare Harrigan is Vice President of Client Management at The Logit Group\, where she leads strategic oversight of key accounts\, bids\, and vendor partnerships. She has been with Logit since 2005. In her current capacity\, she ensures project delivery aligns with client budgets\, expectations\, and long-term goals. Known for her solution-focused approach\, Clare builds strong\, lasting client relationships through proactive communication and value-driven problem solving. She works closely with clients and internal teams to anticipate needs\, navigate challenges\, and deliver successful outcomes. An active presence in the market research industry\, she regularly connects and networks at conferences to keep her organization at the forefront of the conversation. \n\n\n\n\n \n \n \n \n \n Please ensure that you use your school email to register. \n\n \n \n Virtual Career Fair 2026 - job seeker registration\n For March\, 26 2026 Career Fair \n \n Δ\n \n \n\n \n \n Step 1 of 3\n \n \n 33%\n \n \n LinkedInThis field is for validation purposes and should be left unchanged.Your Name and AffilliationName(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Membership(Required)\n \n \n CRIC Academic Member (Student or Alumni)\n \n \n \n CAIP/PAIM with designation\n \n \n \n ESOMAR global organization\n \n \n \n MRII (UGA) graduate\n \n \n \n None\n *you may be required to pay a fee to have your credentials vetted for suitabilityCRIC Academic Member(Required)I am a student or graduate of:\n \n \n Humber College\n \n \n \n University of Toronto\n \n \n \n Carleton University\n \n \n \n University of Alberta\n \n \n \n Algonquin College\n \n \n \n George Brown College\n Your School Email Address(Required)Please provide the email address your school assigned to you as a student or alumni.\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n If your name doesn't appear in the membership directory\, you may be required to pay a fee to have your credentials vetted for suitability.\n \n \n \n \n \n \n \n Your Contact InformationYour Email Address(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Address \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n \n State / Province / Region\n \n \n ZIP / Postal Code\n \n \n Country\n AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos IslandsColombiaComorosCongoCongo\, Democratic Republic of theCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzechiaCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea\, Democratic People's Republic ofKorea\, Republic ofKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine\, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena\, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyria Arab RepublicTaiwanTajikistanTanzania\, the United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUS Minor Outlying IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaViet NamVirgin Islands\, BritishVirgin Islands\, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland Islands \n \n \n This field is hidden when viewing the formYour Phone\n \n \n \n \n \n \n \n Employment RelatedJob type you are seeking(Required)Choose at least one or both of these optionsIndeterminate (e.g.\, full time\, part time\, summer\, contract\, etc.)Co-op/term positionIn what countries are you eligible to work?(Required)Please list Canada first if applicable.CountryStarting from dateEnd date  Add RemoveThis field is hidden when viewing the formUpload Your ResumeUpload your resume in .pdf\, .doc or .docx formatAccepted file types: pdf\, doc\, docx\, Max. file size: 1 MB. Terms and Conditions(Required)You agree that your name\, contact information and resume may be provided to the companies that are registered for this career fair. You agree that CRIC\, its partners listed as part of this event\, or any of the employers participating in the career fair may contact you regarding this career fair or for business arising from this career fair\, such as but not limited to\, job offers. You understand that participating in this career fair does not guarantee job offers or contact from any of the participating companies. Please see https://www.canadianresearchinsightscouncil.ca/privacy/ for CRIC's privacy policy. I agree to the terms and conditions.\n \n Subscribe to the CRIC mailing list\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n The Career Fair is an online event\, providing convenience for all participants across Canada. \nThe Career Fair is one of CRIC’s ongoing efforts to support the growth and success of its members and research and insights in Canada. \nIf your company wants to be involved\, get in touch at grace.woo@canadianresearchinsightscouncil.ca for the Career Fair\, or john.tabone@canadianresearchinsightscouncil.ca for CRIC membership. \nElevate your brand and meet your next star employee. Don’t miss this golden opportunity to showcase your organization to the future of our industry. URL:https://www.canadianresearchinsightscouncil.ca/event/virtual-career-fair-2026-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.canadianresearchinsightscouncil.ca/wp-content/uploads/2026/01/CRIC-Career-Fair-2026-1-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20260415T120000 DTEND;TZID=America/Toronto:20260415T130000 DTSTAMP:20260410T144415 CREATED:20260303T174318Z LAST-MODIFIED:20260325T161402Z UID:10000287-1776254400-1776258000@www.canadianresearchinsightscouncil.ca SUMMARY:Future-Proofing Market Research: AI\, Digital Personas & Synthetic Data in Action DESCRIPTION:This webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association.  \nAll registrants will receive a link to the online recorded video\, so you can view the webinar later if more convenient.   \nDescription:   \nThe insights industry is at a turning point\, shaped by AI\, automation\, and rising expectations for strategic impact. In this session\, we’ll preview MRII’s newly overhauled Evolving Methods in Market Research course and explore three critical shifts redefining the profession. Participants will get a hands-on look at emerging methods\, including Digital Personas\, AI chatbots\, and Synthetic Data\, applied to a practical case study based on real-world data.  \nKey Takeaways  \n\nUnderstand the three forces reshaping market research and what they mean for your day-to-day work and career trajectory. \nExperience how new methods and tools can be applied in practice through a guided case study. \nMove beyond reporting insights toward activating them\, turning data into decisions and action. \n\nPresenter: \nNiels Neudecker  \nNiels leads the North America business at Human8\, a global marketing insights consultancy with 600+ people across 22 locations. Powered by insights communities\, cultural understanding\, AI\, and bold thinking\, Human8 transforms data into direction\, fueling consumer-centric business decisions that drive real impact.  \nWith over 15 years of experience at the intersection of brand strategy\, innovation\, and market research\, Niels has held senior leadership roles at Walmart\, Kantar\, and GfK. His track record includes launching research products in over 30 markets\, scaling insights platforms globally\, and guiding teams through transformative change. He holds a Ph.D. in Brand Management from the European Business School in Germany and is a frequent conference speaker\, book author\, and industry contributor. \n \n Register URL:https://www.canadianresearchinsightscouncil.ca/event/future-proofing-market-research-ai-digital-personas-synthetic-data-in-action/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://www.canadianresearchinsightscouncil.ca/wp-content/uploads/2026/03/MA1922-April-Webinar-Banner.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Winnipeg:20260416T160000 DTEND;TZID=America/Winnipeg:20260416T180000 DTSTAMP:20260410T144415 CREATED:20260209T171652Z LAST-MODIFIED:20260401T151153Z UID:10000283-1776355200-1776362400@www.canadianresearchinsightscouncil.ca SUMMARY:Winnipeg Spring Networking Event DESCRIPTION:Thanks to our Sponsors:\n  \n\n\n\n \n \n \n \n  \n \n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Event Details\nJoin the Canadian Research Insights Council (CRIC) and CAIP Canada for a market research event in Winnipeg. The gathering will take place on Thursday April 16th at the Kilter Brewing Company from 4:00 – 6:00 PM CT. \nRegistration Information\nPlease register to let us know that you’re coming. We anticipate a full venue\, and space is limited. Food and beverages are pre-ordered\, so walk-ins may not be accommodated. The ticket price includes a drink and light refreshments. Please ensure your spot by registering as soon as possible. \nWhy Attend?\nJoin your peers in this valuable networking opportunity designed to spark conversation and connections while sharing perspectives on current research topics. With curated prompts and light facilitation\, attendees will engage with one another around timely industry topics—creating natural opportunities to share perspectives\, spark ideas\, and build new connections. \nAcknowledgments\nSpecial thanks to Probe Research\, Leger\, and PRA for sponsoring this event and helping make it accessible to attendees. \nWho Should Attend?\nWhether you are a research client or a supplier\, this event is essential for anyone interested in connecting\, learning\, and engaging with other professionals who are shaping the future of market research and insights in Canada. \nWhether you’re a research client or supplier\, this is a must-attend event to connect\, learn\, and engage with fellow professionals shaping the future of market research and insights in Canada. \n \n Register Below\n \n \n \n \n \n \nPresented by: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n $10 CAIP & CRIC Member Companies$25 (Non-Members) \n \n \n \n \n \n \n \n \n Winnipeg Networking Event 04-16-2026\n \n "*" indicates required fields \n \n Δ\n \n \n\n \n LinkedInThis field is for validation purposes and should be left unchanged.Name*\n \n \n \n First\n \n \n \n \n Last\n \n \n Email*\n \n \n Enter Email\n \n \n \n Confirm Email\n \n \n Job Title*Company*PhoneAddress* \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n \n State / Province / Region\n \n \n ZIP / Postal Code\n \n AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos IslandsColombiaComorosCongoCongo\, Democratic Republic of theCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzechiaCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea\, Democratic People's Republic ofKorea\, Republic ofKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine\, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena\, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyria Arab RepublicTaiwanTajikistanTanzania\, the United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUS Minor Outlying IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaViet NamVirgin Islands\, BritishVirgin Islands\, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland Islands\n Country\n \n \n Are you a CAIP?*\n \n Yes\n \n \n No\n Would you like to learn more about how your company can join CRIC?*\n \n \n Yes\n \n \n \n Already a member\n \n \n \n No\n I agree to receive communications from the Canadian Research Insights Council (CRIC) and CAIP Canada\n \n \n Yes\n \n \n \n No\n *If you opt in\, your email will be added to our subscription list and you will receive communication from CRIC and CAIP Canada including our newsletter. You may unsubscribe at any time.Winnipeg Event RegistrationCRIC MemberCAIP MemberI am not a memberGST\n \n \n Price:\n $ 0.00 CAD\n \n \n \n Total\n \n Coupon Credit Card*Card Details\n \n Cardholder Name URL:https://www.canadianresearchinsightscouncil.ca/event/winnipeg-spring-networking-event/ LOCATION:The Kilter Brewing Company\, 450 Rue Deschambault\, Winnipeg\, MB\, R2H 0K1 CATEGORIES:Networking Event ATTACH;FMTTYPE=image/png:https://www.canadianresearchinsightscouncil.ca/wp-content/uploads/2026/02/Winnipeg-Networking-Event-5.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20260515T123000 DTEND;TZID=America/Toronto:20260515T133000 DTSTAMP:20260410T144415 CREATED:20260408T154232Z LAST-MODIFIED:20260408T170705Z UID:10000288-1778848200-1778851800@www.canadianresearchinsightscouncil.ca SUMMARY:Webinar: Qual's Place in the Mix: What It Does\, Where It Shines\, and How to Use It Well DESCRIPTION:Event Details\nQualitative research is often misunderstood.  It is underused in some contexts\, misapplied in others\, and frequently judged by the wrong criteria. In this webinar\, Llisa Morrow (Leger) and Charles Leech (Ipsos) cut through the confusion with a practical look at where qual adds the most value across the full marketing mix and what it uniquely contributes to brand research.  The webinar will examine the ability of qualitative research to find meaning\, language\, emotion\, and context that other methods can miss and will debunk several common myths about qualitative work. From questions about moderator influence and sample size to the belief that more groups automatically produce better research\, they’ll tackle the misconceptions that too often shape how qual is commissioned and applied. Whether you commission qual\, conduct it\, or interpret it alongside quant\, this session will sharpen how you think about the method and the decisions it can support. \n \n \n \n \n \n   \nLlisa MorrowVP\, Public AffiarsLeger  \n \nLlisa Morrow is Vice President\, Central Canada Public Affairs at Leger. Based in Manitoba\, she has been with Leger since 2019 and brings more than 25 years of experience in research\, marketing strategy\, client service\, and consulting. A highly experienced qualitative specialist\, Llisa has spent more than 20 years designing and leading research that helps clients better understand attitudes\, behaviours\, and decision-making across complex issues and audiences. \nKnown for her thoughtful\, efficient\, and engaging moderating style\, Llisa has extensive experience leading focus groups\, interviews\, and stakeholder discussions in both virtual and in-person settings. Her work spans a range of sectors\, including broadcasting\, agriculture\, non-profit organizations\, mental health and substance use\, and cannabis\, and includes engaging diverse audiences such as youth\, parents\, teachers\, and Indigenous communities. Clients value her ability to create space for meaningful dialogue and translate qualitative insight into clear\, practical recommendations. \nCharles LeachSVPIpsos \nDr. Charles Leech holds his PhD in Applied Semiotics and Media Studies and has worked tirelessly as an evangelist for market research semiotics his entire career\, which is 25 years and counting. He has instructed market research clients and practitioners in semiotic analysis for the QRCA\, PMRS\, MRIA\, ESOMAR\, and other initialisms/acronyms he’s now forgotten. He’s currently a Senior Vice President with Ipsos Canada. \n \n Register Below\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Qual's Place in the Mix: What It Does\, Where It Shines\, and How to Use It Well\n \n "*" indicates required fields \n \n Δ\n \n \n\n \n PhoneThis field is for validation purposes and should be left unchanged.Name*\n \n \n \n First\n \n \n \n \n Last\n \n \n Email*\n \n \n Enter Email\n \n \n \n Confirm Email\n \n \n Job Title*Company*PhoneAddress* \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n \n State / Province / Region\n \n \n ZIP / Postal Code\n \n AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos IslandsColombiaComorosCongoCongo\, Democratic Republic of theCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzechiaCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea\, Democratic People's Republic ofKorea\, Republic ofKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine\, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena\, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyria Arab RepublicTaiwanTajikistanTanzania\, the United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUS Minor Outlying IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaViet NamVirgin Islands\, BritishVirgin Islands\, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland Islands\n Country\n \n \n This field is hidden when viewing the formIs your company a member of CRIC?*\n \n Yes\n \n \n No\n Would you like to learn more about how your company can join CRIC?*\n \n \n Yes\n \n \n \n Already a member\n \n \n \n No\n I agree to receive communications from the Canadian Research Insights Council (CRIC)\n \n \n Yes\n \n \n \n No\n *If you opt in\, your email will be added to our subscription list and you will receive communication from CRIC including our newsletter. You may unsubscribe at any time. URL:https://www.canadianresearchinsightscouncil.ca/event/webinar-quals-place-in-the-mix-what-it-does-where-it-shines-and-how-to-use-it-well/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.canadianresearchinsightscouncil.ca/wp-content/uploads/2026/04/Quals-Place-in-the-Mix.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260615 DTEND;VALUE=DATE:20260618 DTSTAMP:20260410T144415 CREATED:20250911T134846Z LAST-MODIFIED:20251202T204146Z UID:10000260-1781481600-1781740799@www.canadianresearchinsightscouncil.ca SUMMARY:CRIC Conference 2026 DESCRIPTION:Take me to the 2026 CRIC National Conference – Depth in the Age of Instant conference page. \n \n \n \n \n \n Join us where Canada’s market research community will gather to explore rapid transformation across industries\, technology\, and public opinion—while staying connected to the human insights that drive decisions and innovation. URL:https://www.canadianresearchinsightscouncil.ca/event/cric-conference-2026/ LOCATION:The Carlu\, 444 Yonge St.\, Toronto\,\, ON\, M5G 2B3\, Canada CATEGORIES:Conference ATTACH;FMTTYPE=image/jpeg:https://www.canadianresearchinsightscouncil.ca/wp-content/uploads/2025/11/CRIC-Conf2026-LARGE-scaled.jpg END:VEVENT END:VCALENDAR