CRIC

WIRe: "Net Worthy: Turning Connections into Career Capital"
2025-07-31 13:00 - 14:00 (America/Toronto) | Online
Ready to take the next step into Insights leadership? This webinar explores what it means to adopt a management mindset and how to prepare yourself for roles in upper management and leadership. Learn how to shift your perspective, build key skills, and position yourself as a strong candidate for advancement. Whether you’re actively applying or planning your path forward, this session will help you confidently navigate the transition into management with clarity and purpose.
Building community and connections has never been more important; the relationships we make and maintain have the power to shape our careers, transform our personal and professional trajectories, and bring us all closer together. This year’s WIRe Annual Webinar series, sponsored by FUEL + The Focus Room, focuses on the authentic connections who make us who we are. Register for one session and we’ll automatically register you for the whole series!

Featuring:

Jess Gaedeke
CRO, Dig Insights

With 20+ years of experience in the market research industry, Jess Gaedeke has gained a deep expertise and intense passion for all things “growth.” This includes consulting with clients on how to grow their business through brand building and innovation; deploying commercial strategies to grow tech-enabled insights organizations; and developing some of the most successful talent in the industry. Jess joined Dig Insights as Chief Revenue Officer in 2023, after leadership roles at GutCheck (acquired by Toluna), Affinnova (acquired by Nielsen IQ/BASES), Designalytics, and InsightsNow. She currently oversees sales, marketing, and customer success at Dig, a tech-enabled insights company that drives predictable brand & innovation success.

Melissa Sauter
CEO, Escalent

Melissa Sauter is CEO of Escalent, an award-winning data analytics and advisory firm specializing in industries facing disruption and business transformation.
She brings 25+ years of experience in market research and management consulting to the role and is committed to accelerating growth and value for customers, employees and shareholders. Under her leadership, Escalent has grown significantly, organically and through strategic acquisitions with the most recent being C Space and Hall & Partners in 2023. The entire Escalent enterprise applies expertise and insight to solve complex challenges for its impressive roster of world-class clients.
Prior to leading Escalent, Melissa was president of Market Strategies International, which merged with Morpace following the acquisition of both research firms by STG Partners in 2018. Before joining Market Strategies, Melissa led the Services and Emerging Industries division at J.D. Power and Associates. She was responsible for overseeing syndicated research, proprietary tracking programs, solutions consulting, and performance improvement programs for a wide array of industry verticals. Melissa’s experience also includes business process reengineering and strategy consulting for Deloitte as well as sales and marketing roles for Freudenberg-NOK, a tier-one automotive supplier.
Melissa earned a master’s degree from the University of Michigan and a bachelor’s degree in business from Michigan State University.

Ariel Madway
Director, Brand Experience, Cint

Ariel is a marketer passionate about inspiring people with impactful content and conversation, and bringing people together to form meaningful connections through unique, memorable experiences.
After attending Brandeis University in Boston, Ariel has built her career in marketing, events, and community engagement. She has experience in the non-profit sector, startups, lifestyle and networking organizations, and – for the better part of the past decade – global b2b marketing within the Restech industry.
Ariel joined Cint in February 2023, where she leads the brand experience team, overseeing events, PR, social media, and gifting.
Ariel is on the 2025 Advertising Week NY Advisory Board, was named a ’25 & ’23 Greenbook Future List Finalist, and served as the Boston WIRe Chapter Event Lead.

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WIRe+ quantilope: "Elevated Ad Tracking with Mental Availability and Mental Advantage Analysis"
2025-07-09 12:00 - 13:00 | Online

WIRe+ quantilope: "Elevated Ad Tracking with Mental Availability and Mental Advantage Analysis"
2025-07-09 12:00 - 13:00 | Online
Innovative metrics from the Ehrenberg-Bass Institute, including mental availability (how often a brand is considered in buying situations) and mental advantage analysis (which buying situations a brand dominates), are revolutionizing brand growth measurement and ongoing brand health monitoring.In this presentation, Madita Brandhorst, Associate Director, Tracking Solutions at quantilope, explores how to extend these metrics beyond brand health tracking to optimize communications and ad campaigns. Madita will review today’s rapidly changing media landscape and the challenges brands face in reaching audiences amidst fragmented media consumption. She will provide a deep dive into best practices for developing campaigns that increase mental availability across specific buying situations and explain how to build an ad tracker based on these new concepts and the valuable insights it can provide.
‍Key takeaways:‍

Understand how mental availability and mental advantage analysis drive brand growth by connecting your brand to specific buying situations that matter most to today’s consumers.
Learn what hurdles communication needs to overcome in order to be effective – and what these hurdles have to do with mental availability.
Discover how to create an ad tracker based on innovative metrics, unlocking actionable insights to increase the impact of your campaigns.

Madita Brandhorst
Associate Director, Tracking Solutions, quantilope

Madita combines her background in psychology (M.Sc.) with more than a decade of market research expertise to generate deep and strategic insights. She started her career at Ipsos, running traditional brand and ad tracking studies for global brands across various industries including CPG, fashion, media and tech. At quantilope, Madita spearheads the development, implementation and continuous improvement of innovative tracking solutions, fueled by her belief that tracking can be both fun and actionable. Her mission is to transform the way we do tracking by leveraging automation, the latest scientific thinking and a dynamic mix of human and artificial intelligence.

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ESOMAR Connect | Toronto 2025
2025-07-08 15:00 - 18:00
Join us in Toronto to learn and discuss today’s leading industry trends and topics
We’ll cover a wide range of topics, from navigating economic uncertainty to maintaining data privacy and more. Following the panel discussion, we’ll invite our guests to network and enjoy the venue. Light snacks and drinks will be provided.
Each ESOMAR Connect event provides the space to exchange best practices, strengthen networks, and engage in thought-provoking discussions. It’s an opportunity to reconnect, gain fresh perspectives, and help shape the future of market research – one Connect at a time.
This ESOMAR Connect event is presented in partnership with the Canadian Research Insights Council (CRIC) and Certified Analytics and Insights Professionals of Canada (CAIP). It is an open and complimentary event, dedicated to all market research and insights professionals.
Agenda:
15:00 – 15:30
Arrivals, Networking:
15:30 – 15:45
Welcome address, Sponsor introduction:
15:45 – 16:30
Panel discussion: speakers to be announced shortly
16:30 – 17:45
Networking

Register

The Value of Research and Consultation in Public Engagement
2025-06-26 12:00 - 13:00 | Online
The Value of Research and Consultation in Public Engagement

Public opinion research and public consultation are both essential tools to help organizations understand the views of constituents and interest groups as part of a Public Engagement exercise. While public opinion research and consultations can look similar on the surface, there are significant differences in both their purpose and findings. This webinar will look at the strengths and limitations of both and highlight how they can be used together to ensure organizations have the information they need to make the best decisions. It will also explain why CRIC standards require that open link public consultation data never be combined with public opinion research. The webinar will include case studies that highlight how public opinion research and consultation complement each other as part of an effective public consultation process. The webinar will be led by CRIC members Jihad Melhem, President of Pivotal Research, Pallavi Goel, City of Edmonton and Margaret Brigley, CEO & Partner of Narrative Research.

Margaret BrigleyCEONarrative Research
Margaret is CEO & Partner of Narrative Research, a national, full-service marketing research firm headquartered in Halifax, Nova Scotia. Margaret offers clients more than 30 years of communications, marketing, and research experience in the private, non-profit, and public sectors. Her research expertise includes both qualitative and quantitative methods. She is a professionally trained focus group moderator and has worked with a wide range of private and public sector organizations across Canada and internationally.
Margaret is actively involved in the industry as Chair of CRIC, Chair of CRIC’s Standards Committee, and Chair of CRIC’s communications committee. She is a member of ESOMAR, and a Certified Analytics and Insight Professional (CAIP).

Pallavi Goel, PMP, CAIPSenior Research AdvisorCity of Edmonton
Pallavi is a Senior Research Advisor with the municipal government, recognized for her ethical and data-driven approach to decision-making. With a Master’s degree in Social Psychology from Harvard University and over a decade of experience in market research, she is committed to ensuring inclusivity and diversity in research practices to enhance public initiatives and promote equity in government strategies. Her day-to-day work involves bridging decision-makers with community voices to ensure public opinion shapes policies on critical issues like urban mobility and safety. As an advocate for continuous professional development, she consistently mentors emerging talent, promoting high standards of excellence in the field.
Pallavi is a Certified Analytics and Insights Professional (CAIP) and serves as a member of the CAIP Board of Directors.

Jihad Melhem, CAIPPresidentPivotal Research
Jihad is the president and principal consultant at Pivotal Research. For over 20 years, he has served as a trusted resource for senior leaders in the public and private sectors on how research can support service delivery initiatives and help meet growth objectives. He is an expert at designing creative and effective research methodologies that leverage the latest technology tools. He also excels at translating data into actionable insights that enable policy change and positive business outcomes. Throughout his career, he has led high-impact strategic projects for clients in the healthcare, financial services, transportation, not-for-profit and private sectors.
Jihad holds a bachelor’s degree majoring in Statistics from the University of Alberta, and an MBA from Wilfrid Laurier University. He has also completed advanced market research certificates from the University of Notre Dame (South bend, Indiana) and the University of Georgia’s Coca Cola Center for Marketing Studies (Athens, GA). Jihad also holds the Canadian Analytics and Insights Professional (CAIP) designation.

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Webinar: The Value of Research and Consultation in Public Engagement

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What Does It All Mean? Storytelling for Insights Professionals
2025-06-18 12:00 - 13:00 | Online
What’s it about?
This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.
All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.
What’s in it for me?
“What Does It All Mean” introduces attendees to the fundamentals of storytelling as they apply to market research. The talk focuses on the importance of having a Unifying Idea and a structure that supports that idea, using real world-examples to illustrate these concepts.
Takeaways:

Attendees will gain a better understanding of what a story is, and what it is not.
Attendees will be introduced to conceptual tools that will enable them to approach any storytelling assignment with confidence

Register

Speakers:

David Intrator
Chief Meaning Officer, RTi Research

David Intrator comes from the world of advertising and communications, with decades of experience crafting effective stories for brands the world over. He is a Harvard graduatecurrently living in New York, and along with being a storytelling practitioner and educator, is also an accomplished musician and composer.

Ed Keller – Moderator
Executive Director, MRII

Ed Keller is one of the foremost experts in word of mouth, influencer marketing, and consumer insights. As both an entrepreneur in social data & analytics and a top exec in leading insights agencies, he has built and sold businesses, launched data and insights platforms and products, acquired and integrated businesses, managed global teams, and worked with many of the world’s leading brands. He is a sought after board member and advisor for SaaS, data/analytics & MRX companies.
Ed has been called “one of the most recognized names in word of mouth” and was a Social Intelligence 50 honoree in 2023. Ed is inducted into the Word of Mouth Marketing Hall of Fame as well as the Market Research Hall of Fame. He was an ESOMAR Insight250 awardee in 2022. The publication of his book, The Influentials, has been called the “seminal moment in the development of word of mouth.” His second book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, was named the Best Book in Marketing by the American Marketing Association.
Ed is a leader and innovator in word of mouth measurement, analytics, and strategy as well as word of mouth marketing, influencer marketing and the creator economy, social media analytics, and consumer insights. His work has earned numerous awards as well as multiple patents. His clients include many of the largest and most sophisticated marketing organizations in the world across a range of sectors.
After selling the Keller Fay Group and remaining on as CEO of Engagement Labs, Ed led the development of TotalSocial, a patented platform that integrates measurement of both offline WOM and social media conversation about brands, with analytics to link the results to business outcomes such as sales, brand health, and media amplification.

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What we learned from the 2025 federal election
2025-06-12 12:00 - 13:00 | Online
What we learned from the 2025 federal election

Join us for an insightful post-election analysis webinar featuring top experts from four of Canada’s leading polling companies. Our distinguished panel will unpack the shifts in public opinion, polling successes and challenges, and emerging voter trends that shaped the 2025 federal election landscape.
Key topics will include:

Shifts in voter behaviour
New technologies used
Lessons learned
What do we need to improve next time?

The webinar will feature:

Darrell BrickerCEO, Public AffairsIpsos
Dr. Darrell Bricker is a Canadian author, pollster, public speaker, political scientist and political commentator. Prior to joining Ipsos, Bricker was director of public opinion research in the office of the prime minister of Canada. He holds a Ph.D. in political science from Carleton University. He is the co-author, with John Ibbitson, of several books, including Empty Planet: The Shock of Global Population Decline and The Big Shift: The Seismic Change In Canadian Politics, Business, and Culture and What It Means for Our Future.

Jean-Marc LégerPresidentLeger
Jean-Marc is an economist who founded Leger in 1986 with his father, Marcel Léger. Under his leadership, the company has become the largest Canadian-owned market research and analytics company, with more than 300 employees in its eight offices in Canada (Montreal, Quebec City, Toronto, Winnipeg, Edmonton, Calgary and Vancouver) and the United States (New York). Jean-Marc is recognized as Canada’s leading expert on consumer behaviour and millennials. He is also the author of the best-selling book The Quebec Code, and producer of the Quebec Code series on Télé-Québec and the Quebec Code podcast on TVA+.

Dr. Angus ReidCEO Angus Reid Group
Market research pioneer Dr. Angus Reid is CEO of Angus Reid Group, Chairman of the Angus Reid Institute, and Chair of Rival Group—a global research, technology and consulting firm. Since 1979 the Angus Reid Group has been synonymous with research and polling. In its second iteration, since selling to Ipsos in 2000 for $100 million, the company has grown 30% year over year for the past five years. Most recently, the Angus Reid Group has merged with the Rival Group to form one of Canada’s largest independent market research agencies with 70% of the revenue coming from the United States. A Canadian success story, Angus has founded, scaled, and exited major firms including Vision Critical (now Alida). He remains one of the most respected names in research.

David ValentinPrincipalLiaison Strategies
David Valentin is a nationally recognized pollster and lobbyist who works with a variety of nonprofits across Canada including the National Ethnic Press and Media Council of Canada and the Canadian Civil Liberties Association. He is a member of the Canadian Research Insights Council. Valentin is a nationally recognized pollster who has made over 400 media appearances and has been seen on CBC, CTV, Global News, the Globe and Mail, the Toronto Star, CP24 and more. He has worked closely with researchers and professors at the University of Toronto and Concordia University. He resides in Toronto and speaks English, Spanish and intermediate French.

The panel will be hosted by CRIC Chair, Margaret Brigley:
Margaret BrigleyCEONarrative Research
With more than 25 years of market research and communications experience, Margaret provides client counsel across a wide range of sectors. A seasoned qualitative and quantitative researcher, Margaret brings a wealth of expertise and experience to all of her client work. As CEO of Narrative Research, Margaret is responsible for the executive oversight of the company. Margaret holds a Bachelor of Public Relations from Mount Saint Vincent University as well as the professional research designation – Certified Analytics and Insight Professional (CAIP).

Webinar: What we learned from the 2025 federal election

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WIRe: Show Up & Build Authentic Connections
2025-06-11 13:00 - 14:00 | Online
What does it really take to move the needle on your career goals — and feel good doing it? In this inspiring and practical webinar, Anese Cavanaugh will share her transformative IEP Method® (Intentional Energetic Presence®) to help you connect the dots between how you show up and what you create. You’ll explore how personal habits, mindset, and presence shape professional outcomes — and how small shifts in energy and intention can unlock exponential results.
Anese will introduce two core tools from the IEP Method® to help you assess where you are, reset when needed, and lead from a place of clarity and power. You’ll walk away with practical tools and strategies to:

Align your personal intentions with your professional goals
Create daily habits that increase presence, resilience, and impact
Lead yourself first — so you can lead everything else better
Build momentum toward what matters most (without burning out)

Whether you’re aiming for a promotion, pivoting into something new, or seeking more meaning in your current role, this session will support you in setting a tone of self-leadership that fuels everything to come.

Featuring:

Anese Cavanaugh
CEO | Active Choices, Inc

Anese is devoted to helping people show up and bring their best selves to the table in order to create significant positive impact in their lives. She is the creator of the IEP Method®, an advisor and thinking partner to leaders and organizations around the world, a keynote speaker, and author (most recently of CONTAGIOUS YOU: Unlock Your Power to Influence, Lead, and Create the Impact You Want). She helps people unlock greater leadership potential, collaborate more inspiringly, create more openly, intuit more bravely, and lead more joyfully and effectively. Top innovators and executives in companies like IDEO, Zingerman’s, Cooper, GM Financial, Vistaprint, 15Five, Fitbit, Vivayic, Kaiser Permanente, and others have engaged with Anese to strengthen team health, maximize leadership impact, and optimize company culture. In addition to appearing in many leading publications, Anese has a column, “Showing Up” on Inc.com and writes regularly for AneseCavanaugh.com.

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CRIC Conference 2025 >>> The Speed of Change
2025-05-27 - 2025-05-28 | OMNI King Edward, 37 King St E, Toronto, Ontario, M5C 1E9, Canada
In an era of accelerating technological advancements, societal shifts, and evolving consumer expectations, understanding and adapting to “The Speed of Change” is crucial. Join us at the 2025 CRIC National Conference, where Canada’s market research community will gather to explore rapid transformation across industries, technology, and public opinion—while staying connected to the human insights that drive decisions and innovation.

Register

SAVE THE DATE >>> CRIC Conference 2025
2025-05-27 - 2025-05-28 | OMNI King Edward, 37 King St E, Toronto, Ontario, M5C 1E9, Canada
In an era of accelerating technological advancements, societal shifts, and evolving consumer expectations, understanding and adapting to “The Speed of Change” is crucial. Join us at the 2025 CRIC National Conference, where Canada’s market research community will gather to explore rapid transformation across industries, technology, and public opinion—while staying connected to the human insights that drive decisions and innovation.

SAVE THE DATE

MAY 27th – 28th 2025OMNI KING EDWARDTORONTO

↓

Pre-Conference Workshops presented by CAIP Canada>>> The Speed of Change Conference 2025
2025-05-26 08:30 - 16:45 | OMNI King Edward, 37 King St E, Toronto, Ontario, M5C 1E9, Canada
Pre-Conference Workshops
In conjunction with the Conference, CAIP Canada is offering two popular half-day workshops. The workshops will take place the day before the Conference on Monday May 26th from 8:30 am to 4:45pm. Attending on Monday is a great way to extend your learning experience.

Workshop 1:
Stories that Move: Storytelling and Empathy in Market Research and Insights
In a world where change happens at lightning speed, storytelling and empathy are essential to delivering research that resonates and inspires action. This interactive workshop will explore how to design research holistically through the lens of empathy—considering the story from the very beginning. Through practical tools and collaborative exercises, participants will learn to create compelling narratives that transform data into insights, connect on a human level, and drive meaningful decisions in rapidly evolving environments.
Instructor:
Deborah Klotz, CAIP
Vice President, Insights at Upwords

Deborah is a recognized leader in qualitative research, known for her ability to uncover deep human insights and craft compelling narratives that drive strategic decision-making. With over two decades of experience, she has helped clients across industries—including Travel & Tourism, FMCG, Financial Services, Technology, and Government—transform data into engaging, human-centered stories that inspire action.
Deborah, a CAIP-certified researcher, is a passionate educator and sought-after speaker. She developed and teaches CAIP’s Moderator Essentials course and has previously trained moderators through the Marketing Research and Intelligence Association (MRIA) and the RD Centre for Learning.
She has spoken at numerous conferences and currently serves as Co-chair of the Canada Chapter of the Qualitative Research Consultants Association. Her expertise has earned her multiple awards, including the MRIA’s Research and Excellence Award and the Emerging Leader Award.
If you want to enhance the way you communicate insights and inspire action, this interactive workshop is not to be missed.
What we will cover:

The power of storytelling in research and how to uncover meaningful narratives
Mini empathy masterclass
Key storytelling principles and practical tools to deliver insights that inspire

Learning Outcomes:
Through engaging discussion and interactive exercises attendees will understand how to:

Design research with empathy
Craft compelling narratives that transform data into actionable insights
Turn complex data into engaging, human-centered stories that drive decision-making
Structure research findings that deeply resonate and inspire diverse audiences

Who should attend:
Research professionals (buyers and suppliers) who want to improve how they communicate insights.
The learnings from this workshop are highly applicable to qualitative, quantitative and mixed-method studies.

Workshop 2:
Generative AI in Market Research & Insights: Hands-On for Immediate Impact
Join us for this pre-conference workshop designed specifically for market research and insights professionals. This session offers an engaging mix of foundational theory and, more importantly, hands-on exercises focused on practical applications of generative AI for professional outcome. Our goal is to equip you with approaches and strategies that you can incorporate into your daily work.
Instructor:
Brenden SommerhalderPresident, MQO Research
Brenden is a noted strategist, researcher, communicator, and applied AI leader with 20 years of experience working at the intersection of people research, strategic development, and innovation. Having adopted online methodologies and channels in the earliest days of the technology, Brenden has spent his career testing the edges of emerging tools and adapting them to the rigorous standards for validity and data security demanded by the insights profession. He has led client accounts ranging from multinational brands to local nonprofits spanning sectors including media, CPG, utilities, government, tourism, gaming, and more.
As president of MQO Research, Brenden pioneered and continues to lead development and market execution of the firm’s MQO A.I. Hub (mqo.ai), a secure, compliant, and performance-tuned AI platform for Canadian professional service providers. He has delivered presentations at the 2023 and 2024 conferences of the Canadian Research Insights Council and serves as on the Council’s AI Task Force. Brenden is also host of What Number Surprised You?, a podcast by MQO Research.

Register

What to Expect:
• Core Concepts Made Practical:Begin with an accessible overview of generative AI fundamentals. Learn how key concepts—such as tokens, temperature settings, and other parameters—directly influence AI-generated outputs, helping you to understand what’s really going on under the hood and to fine-tune your approach to improve your outcomes.
• Interactive Exercises:This workshop is built around practical, real-world exercises. You will work through live scenarios that can be implemented using widely available generative AI tools like ChatGPT. These hands-on activities are designed to simulate your everyday research and insights tasks and challenges, and to give you the confidence to experiment with AI in your own projects right away.
• Synthetic Data in Market Research:We will touch on the latest around synthetic data to provide context about its evolving role in market research. You’ll gain a primer on synthetic data concepts, current applications and platforms, and discuss potential strengths and pitfalls.
• Tool-Ready (and Agnostic) Environment:To ensure you can participate smoothly, attendees will be provided free access to MQO Research’s secure “MQO A.I. Hub” platform (mqo.ai) for live exercises, and for themselves and their organizations for two weeks following the workshop. This means you do not need any special software on your own device; you can also choose the AI tools you’re already familiar with if you prefer.
Who Should Attend:
This workshop is ideal for market research professionals in Canada who are eager to bring practical AI tools into their workflows. Whether you’re new to AI or looking to upgrade your existing skills, this session will provide clear, immediately applicable insights to boost your research projects.
Logistics:
• Duration: 3.5 hours• Format: In-person pre-conference workshop• Requirements: Just bring your laptop with internet access. We’ll provide the necessary access to MQO Research’s “MQO A.I. Hub,” ensuring you have everything you need to participate in a fully interactive experience (or use your own favourite generative AI platform).

Register

Register

ToastMasters International
2025-05-02 11:30 - 13:00, 2025-03-07 12:00 - 13:00 | Online
CAIP Canada Toastmasters Club
CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product.

Gain the public speaking skills you need to communicate with confidence and excellence!

Learn More

CRIC AI Showcase Webinar
2025-04-22 12:00 - 13:30 | Online
CRIC AI Showcase Webinar

The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.
Our second series features:

Introducing LabIQ
LabIQ is an innovative analytics platform designed to enhance qualitative research, helping researchers uncover deeper insights from their focus groups, interviews, and field studies. It combines traditional research methodology with AI capabilities to transform conversations and observations into meaningful insights while preserving the depth and nuance that qualitative researchers value.
The platform processes all forms of qualitative data—from focus group transcripts and video recordings to written responses and discussions—using Rubiklab’s specialized validation approach. Its advanced analysis captures subtle themes and emotional context, while the intuitive “Talk to Your Data” feature lets researchers explore their findings through natural conversation.
What sets LabIQ apart is how it enhances rather than replaces the interpretative nature of qualitative research. Available in over 50 languages, the platform offers smart transcription, theme identification, and research summaries, while building connections between current findings and past research to provide richer context.
LabIQ significantly reduces time spent on administrative tasks like transcription and initial analysis, freeing up valuable time for deeper interpretation and discovery.Join our live demo to see how LabIQ can transform your research workflow from data prep to powerful insights.
Presenters:

Dave Homer, CAIPPresident, ATP Canada Software & Services Ltd
Illitch RealCEO and Co-founder, Rubiklab

TrueSCAN: Applying Neuroscience-Based Attention AI to Maximize Impact
trueSCAN is an advanced concept testing platform that utilizes AI to analyze and interpret marketing materials by providing valuable insights into human attention. This allows businesses to optimize their marketing designs and ultimately boost conversion rates.
In the webinar, we will demonstrate the practical applications of trueSCAN by showcasing how users can upload images of their marketing materials for analysis. The AI then uses predictive eye-tracking models (ie. heatmaps), based on real eye-tracking data, to pinpoint what captures attention within the design. We will also explore how trueSCAN provides a Focus and Simplicity score, trained with EEG and neuroscience data, to ensure the message is clear and understood.
Furthermore, the webinar will illustrate how trueSCAN can suggest enhancements using features like Artistic Style Transfer and Expression to make marketing materials more visually captivating. We will also show how Sentiment Analysis Visual Intelligence assesses the potential impact of the marketing material based on visual cues like facial expressions and object detection.
The target audience for trueSCAN is primarily marketing professionals, brands, and agencies. The accessible chatbot interface is specifically designed for their use. trueSCAN offers significant value to this target audience by providing actionable data on attention spans, engagement levels, and areas of interest within their marketing content. This enables them to refine their materials before launch, ensuring their message is seen and understood.
By identifying the most impactful design elements, marketers can create compelling designs that drive customer engagement and action. trueSCAN also allows businesses to compare their performance against industry benchmarks and competitors, and provides clear guidance and optimization tips on how to capture attention, maintain engagement, and drive conversions.
Ultimately, trueSCAN helps marketing professionals move beyond guesswork by leveraging neuroscience-based AI and attention data to truly understand their audience and create more effective marketing campaigns.
Presenters:

Diana LucaciCEO & Co-Founder, True Impact
Ferdinand EphremCTO & Co-FounderTrue Impact

Introducing Nora (Neural Optimized Research Agent): The AI consultant that reinvents organizational learning
Organizations around the world depend on employee insights to guide their growth, but traditional surveys create slow, painstaking work for everyone. We will present how the concept of Nora, an AI-native conversation-based research agent, can deeply understand trends and provide recommendations for a fraction of the effort and cost of traditional surveys.
Learn how AI-driven insights, automation, and predictive analytics are transforming employee feedback into real business impact—faster, smarter, and more effectively than ever before.
Automatically generate action plans
Using predictive models, culture science, and your unique business data, innerlogic’s AI turns employee feedback into personalized action plans for managers to drive real change.

Instantly create action plans with global benchmarks and ROI insights.
Segment data by key criteria for targeted insights and strategies.
Streamline HR tasks with built-in actions to drive improvements faster.

Use AI to deploy intuitive surveys
Empower leadership to be agile and adaptable by customizing quick, targeted pulse surveys that uncover deep insights and suggest impactful solutions.

Tackle culture challenges and drive solutions with deeper employee insights.
Gather feedback effortlessly—smart, standardized design at your fingertips.
Use your AI Co-pilot to identify key challenges to target and ask the right questions.

Assess organizational risks instantly
Empower leadership to be agile and adaptable by customizing quick, targeted pulse surveys that uncover deep insights and suggest impactful solutions.

Pinpoint and address your organization’s highest areas of risk.
Follow a personal roadmap to resolve key cultural challenges immediately.
Get more relevant, targeted analysis with AI-designed assessments tailored to your unique priorities and risk dimensions.

Presenters:

Bryce TullyCEO, Innerlogic
Danielle Prowse,Head of Research & Innovation,Innerlogic

AI Insights Heroes – How to deliver insight, trust, andimpact
Researchers and analysts working with qualitative data are coming to realize that despite hype around AI, their ability to quickly and efficiently deliver authoritative and impactful insights remains questionable. Using case studies, this session willdemonstrate how four organizations have successfully leveraged their use of ResearchAI to overcome traditional barriers to analyzing text data, produce authoritative insights, and drive meaningful improvements in business performance.
Critical to these organizations and their research teams is the need for authoritative, explainable, and replicable text data analysis (theme, topic, and sentiment). These teams have come to realize that to maintain trust and credibility, they need a tool that isnot a black box, generating different answers each time it is invoked or is subject tohallucinations by design.
The session will outline how ResearchAI’s unique design and methodology provide the most authoritative results of any leading text analytics tool on the market and address organizations’ critical needs to protect data leakage and privacy.
Value to CRIC members – How they can become AI Insights Heros
Researchers today encounter a series of obstacles that limit their ability to deliverimpactful insights swiftly and at scale:

Limited time amidst a demanding schedule.
The inability to efficiently manage large datasets for analysis.
The need for insights that carry weight and authority.
A reluctance or inability to engage with complex coding for data analysis.

CRIC members attending the session will be provided with four concrete examples ofhow ResearchAI can enable them to:

Access leading AI models and train their own models around their own context ina private and encrypted environment.
Save weeks of manual effort, shorten project cycles and reduce costs.
Avoid the need to master or even use complex coding packages.

Presenter:

Cody Dodd Co-founder & CTO, Research AI

Webinar: CRIC AI Showcase 2 4-22-2025

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Are researchers consultants? Should they be? Can they be? How?
2025-04-16 12:00 - 13:00 | Online
This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.
All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.
What’s it about?
Clear evidence is mounting that not only are managements and stakeholders looking for information from their Consumer Insights teams, but they are looking for advice too. It is also very clear that being consultative leads to far greater association of consumer insights (CI) with positive business impact. If that is the case, how do we become more consultative and make being a consultant part of our DNA?
Key takeaway

Hard evidence of the need for consulting as a core trait of the researcher
What it means to be a consultant and how you can apply the principles of consulting in your role
The impact of being consultative on the business

Register

Speakers:

Simon Chadwick
Managing Partner, Cambiar Consulting

Simon founded Cambiar over 20 years ago as a change management consulting firm specializing in the insights industry, prior to which he was CEO of four Kantar companies and Global CEO of NOP World. He is very active in the worldwide research industry and was closely involved in the founding of both MRII and the Insights Association.
Today he is also Editor-in-Chief of ESOMAR’s Research World. Simon is a Fellow of the Market Research Society, a Laureate of the Insights Association and an ESOMAR Insight250 Legend.

Kahren Kersten
Founder of Experience Insights, Specialist Consultant, Cambiar Consulting

Since Kahren’s career began in 2007 in London, she has driven new thinking on the intersection of market research, design and social sciences. In 2017, Kahren joined Cambiar Consulting’s mission to elevate the impact of the insights profession.
She founded Experience Insights in 2020 and became the VP of Research on Research at the Insights Career Network in early 2024. Kahren has spoken at over 20 industry events and holds degrees from the University of Leeds and NCSU, along with multiple behavior-change design awards.

Ed Keller – Moderator
Executive Director, MRII

Ed Keller is one of the foremost experts in word of mouth, influencer marketing, and consumer insights. As both an entrepreneur in social data & analytics and a top exec in leading insights agencies, he has built and sold businesses, launched data and insights platforms and products, acquired and integrated businesses, managed global teams, and worked with many of the world’s leading brands. He is a sought after board member and advisor for SaaS, data/analytics & MRX companies.
Ed has been called “one of the most recognized names in word of mouth” and was a Social Intelligence 50 honoree in 2023. Ed is inducted into the Word of Mouth Marketing Hall of Fame as well as the Market Research Hall of Fame. He was an ESOMAR Insight250 awardee in 2022. The publication of his book, The Influentials, has been called the “seminal moment in the development of word of mouth.” His second book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, was named the Best Book in Marketing by the American Marketing Association.
Ed is a leader and innovator in word of mouth measurement, analytics, and strategy as well as word of mouth marketing, influencer marketing and the creator economy, social media analytics, and consumer insights. His work has earned numerous awards as well as multiple patents. His clients include many of the largest and most sophisticated marketing organizations in the world across a range of sectors.
After selling the Keller Fay Group and remaining on as CEO of Engagement Labs, Ed led the development of TotalSocial, a patented platform that integrates measurement of both offline WOM and social media conversation about brands, with analytics to link the results to business outcomes such as sales, brand health, and media amplification.

Register

Show Up & Connect Authentically with WIRe
2025-04-10 19:00 - 21:00
WIRe Toronto Community,
Let’s make our presence known (by signing up for this Toronto WIRe event)
Join us for some apps, bevvies and networking with marketing research professionals. We’ll continue to learn from one another, empower and support each other. Considering recent political events, it seems as though we need to be more present for each other than ever before! So bring your authentic self to connect with women, and men that support women in marketing research.
Space for this FREE event is limited and registration is required—invite your MR friends and colleagues including men who support women in marketing research.
A BIG thank you to Sylvestre & Co. for supporting this event! We really appreciate your continued support.

Register

WIRe + Prodege "DIY Research in Action: Cost-Effective Strategies for Thriving in Today’s Economic Climate"
2025-04-09 16:00 - 17:00 | Online
In today’s challenging economic climate, CPG companies are under increasing pressure to do more with less. This webinar will showcase how Monster Energy has embraced Prodege’s Self-Service Research Platform to achieve cost-effective, flexible solutions without sacrificing data quality. Through a close, collaborative partnership with Prodege’s Client Success team, Monster has successfully navigated competitive pressures and delivered impactful insights that drive growth. Learn how leveraging DIY strategies and collaborating with Prodege can help your organization adapt, innovate, and thrive in a rapidly changing market.
A BIG thank you to our Corporate Donor team at Prodege for bringing this session to our community! Can’t make the live session? Register anyway and we’ll send a recording to your inbox the day following the live session.

Featuring:

Susan Stacey
Client Solutions at Prodege

Susan leverages over 25 years of expertise in market research within the CPG sector (and beyond!) and enjoys crafting solutions for her clients that yield actionable consumer & shopper insights.  Joining Prodege 2.5 years ago, she was drawn to their adaptable client engagement model and their capacity to seamlessly integrate behavioral and attitudinal data across a range of connected quantitative and qualitative research methodologies.

Keeley Yen
Director of Insights at Monster Energy

Keeley Yen is the Director of Insights at Monster Energy Corporation, bringing over 20 years of experience in the CPG industry, specializing in Category Management, Shopper Insights, and Research. For nearly five years, Keeley has been developing and leading the Shopper Research and Insights function at Monster.  Prior to joining Monster, she held positions at Johnson & Johnson, Keurig Dr. Pepper, and Energizer Personal Care (now Edgewell).

Ana de la Concepcion
Shopper Insights Manager at Monster Energy

Ana de la Concepcion is the Shopper Insights Manager at Monster Energy, with over a decade of experience in market research. Her work supports Monster Energy’s efforts to optimize category performance and strengthen retail partnerships.  Prior to Monster, Ana spent her career on the vendor side with companies like Nielsen, HarrisX, and Fuel Cycle, where she specialized in syndicated research, panel management, and both qualitative and quantitative methodologies.

Register

Moderator Essentials April 8-9, 2025
2025-04-08 - 2025-04-09 | CRC Research, 121 Bloor St E, Toronto, ON, M4W3M5
In this course, you will moderate a real focus group. The course is hands-on, with generous opportunities to practice moderating skills, as well as prepare you in a theoretical and in a real-life context.
If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person focus groups and interviews for qualitative research this course is for you! The valuable skills you will acquire through this course are also transferrable to user experience (UX) research. This course, delivered in-person over 2 days, will help you develop a skillset for powerful questioning and effective listening. The focus will be on learning how to ask the right questions, gaining the skills to confidently run in-group exercises, and understanding how to manage basic group dynamics.
The last part of the course will have you designing the guide for and moderating a real focus group, putting your new skills into practice. Come prepared to engage, have fun and learn all about the essentials of in-person moderation!

Lindsay:
It was amazing! I got way more out of it than I really expected. I feel way more confident about my abilities and the skills I’ve learned and had a chance to practice.

Emma:
I think how immersive the course was is a real selling feature…being able to learn tools and then immediately apply and refine them is a really valuable and impactful experience.

Miriam:
I feel really great! Deborah and Bronwen are great educators. I felt very mentored and safe…I really enjoyed that we got to practice with real life participants. That was beyond what I expected.

If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person qualitative focus groups and interviews this course is for you!
The course:

Is hands-on – delivered in-person over 2 days.
Offers generous opportunities to practice moderating skills – you will moderate a real focus group!
Will prepare you in both theoretical and real-life contexts.

What you will take away:

A skillset for powerful questioning and effective listening.
Learn how to ask the right questions, the tools to confidently run in-group exercises, and understand how to manage basic group dynamics.
Valuable skills that are transferrable to user experience (UX) research.
You will design a discussion guide for and moderate a focus group with real participants, putting what you have learned into practice.

Come prepared to engage, have fun and learn all about the essentials of in-person moderation!

Objectives

We will primarily focus our learning and practice on:

Setting yourself up for success before fieldwork
Understanding the elements of good Discussion Guide design
How to introduce a group and build rapport
Asking effective questions and probes
Maintaining the flow of the discussion and keeping it on track
Managing group dynamics, including challenging respondents
Tips for specialized questioning techniques and exercises to elicit deeper responses

Learning Outcomes

At the conclusion of this Moderating Essentials Course, participants will have:

A new skillset that will enable them to understand how, and when, to ask effective questions and probes
A good understanding of some specialized tools and exercises that can enhance in-person qualitative discussions
An understanding of group dynamics and some techniques to overcome typical challenges of in person qualitative discussions

Who is this course intended for?

This course would be well-suited for those with education in market research or at least 1 year experience working in the market research field who are also aspiring moderators (or relatively new moderators) looking to acquire a skillset for moderating in person focus groups qualitative discussions. Participants will ideally have at least observed focus groups in the past.

Instructors

Deborah Klotz has over 15 years experience as an accomplished qualitative research consultant. Her curiosity drives her to explore people’s motivations and behaviours, to understand client businesses and to dig for deep insights.

Prior to joining the CAIP instructor team, she taught moderating skills through the Marketing Research and Intelligence Association (MRIA) and the RD Centre for learning. Deborah is also a frequent guest lecturer for the Humber RAP Program.
Deborah has won multiple awards for her work including the MRIA’s 2015 Research and Excellence Award and the 2016 Emerging Leader Award

Deborah has experience managing a qualitative practice for two full-service research firms and working with a broad range of clients in industries including (but not limited to) Travel & Tourism, Fast-moving Consumer Goods, Financial Services, Professional Services, Technology, Education, Media and Crown Corporations/Government Agencies.

Bronwen Ward believes every person has a unique and interesting story to tell. She values human perspectives and is always seeking to understand underlying motivations that drive human decision making and behaviour. She is an expert at forging connections, allowing people to feel comfortable and relaxed while facilitating deep meaningful discussions.

Bronwen’s wealth of experience in qualitative research crosses many industries and categories. Her skillset provides unparalleled value with both excellence in the details and a keen understanding of the strategy.
Bronwen has taught the Qualitative Research Course for the Georgian College RAP Program and has been a frequent guest lecturer.

Deborah and Bronwen are both passionate about sharing their learning and expertise with others. They both currently work at Upwords, a boutique, qual-focused research consultancy, where they help brands make human connections.

Register for Moderator Essentials

CAIP Exam
2025-04-07 | Online / In-Person
The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October.

Registration deadline for:

April session is in February and for
October session is in August.

Click on any of the links below to continue:

Why Become a CAIP?
Education Requirements
Experience Requirements

Register for the CAIP Exam

Questions? Suggestions? Contact info@caip-paim.ca.

CAIP Exam
2025-04-07 | Online

WIRe + Cint: Who's Afraid of AI?
2025-03-27 14:00 - 15:00 | Online
In this webinar, Cint’s Senior Research Manager Natasha Gay will unpack findings of a new study surveying market researchers and insights professionals which reveals that while there’s been an uptick in readiness to embrace AI for analysis and automation; there remains skepticism toward Synthetic Data applications. What drives this selective trust? And what does this tell us about how the industry is currently navigating the thin line between innovation and integrity? Join a thought provoking look at the use of AI and Synthetic Data in our industry today — and a discussion on what these trends might point to for the future of insights.

Featuring

Natasha Gay
Senior Research Manager, Customer Insights @ Cint

Natasha Gay is the senior research manager at Cint and leads the Voice of Customer department. She has focused on customer insights for the past ten years and covers the whole research spectrum internally; design, fielding, analysis, strategy, and insight storytelling. She transforms data into actionable insights and strategies that drive customer-centric business decisions across departments.

Register

Best Practices in Market Segmentation...And Pitfalls to Avoid
2025-03-19 12:00 - 13:00 | Online
What’s it about?
This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.
All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.
What’s in it for me?
Segmentation may be the most challenging kind of study marketing researchers do. A cluster of common, but sometimes difficult to spot, problems make segmentation particularly challenging. We’ll discuss three of these problems and how to remedy them.
Learning Outcome
Attendees will benefit from understanding the most frequent pitfalls that ruin segmentation studies and with advice on how to avoid them.

Featuring

Keith Chrzan
SVP Analytics, Sawtooth Softward

Keith Chrzan is SVP of Analytics at Sawtooth Software, nearing the end of a 45-year as a marketing scientist. He has led marketing research and marketing science groups in research firms, management consultancies, and client organizations. Keith publishes and presents frequently on topics of segmentation and various types of choice modeling.

Register

Virtual Career Fair 2025
2025-03-10 12:00 - 16:00 | Online
Register below to watch the recording

Participating Organizations include:

Are you an employer who wants to participate? Learn More →
Are you a marketing research, analytics and insights professional looking for new opportunity? Learn More →

How to Participate:
Are you a marketing research, analytics and insights professional? Are you looking to learn more about the major industry players and what role you can play? Please fill in the form below including a copy of your resume for career opportunities. There is no charge for CRIC, CAIP, ESOMAR and MRII | University of Georgia students or members to register as a candidate looking for employment opportunity. Students and alumni of participating CRIC Academic Members, please use your school email to register. Other members will be checked against current directories.
To maximize on benefits, participants should be prepared to attend the entirety of the event which starts at 12 pm ET and will last for a maximum of 4 hours.
“We believe that connecting the new workforce with CRIC member agencies is crucial for the growth and development of our industry,” said Sam Pisani, Managing Partner, the Logit Group and Chair of the CRIC Students and Young Professionals Engagement Committee. “Through this Career Fair, we aim to create a platform where current and future industry leaders can come together, fostering meaningful connections and facilitating the recruitment of top talent.”
CRIC Academic Member Institution participants exempt from payment include:
Algonquin CollegeCarleton UniversityGeorge Brown CollegeGeorgian CollegeHumber CollegeUniversity of Alberta

Agenda:

12pm ET – Welcome and Presentations

Welcome and Why this Fair and How to Maximize your Outcomes
Career Panel – Representatives from each of our employers will briefly speak about what it’s like to work at the diverse organizations they represent. They will also briefly talk about their journey into marketing research insights and analytics, and the different pathways on how they got there.

1 pm ET – Breakout to meet employers in their Zoom breakout booths

3:30 pm ET – (approximate) Concluding remarks

Our panelists bring a diverse range of perspectives from various stages in their professional journeys. From graduates of research programs to seasoned experts, each individual offers valuable insights based on their firsthand experiences. Together, they provide a great understanding of the qualities and skills required to excel as a respected leader in the dynamic field of marketing research insights and analytics.

Panelists:

Laura FranklinAssociate VP, Project ManagementLogit Group

Laura is the Associate VP of Project Management at the Logit Group, overseeing the daily operations of project coordinators and junior project managers. She is responsible for managing staffing, execution, quality, and timelines to ensure seamless project delivery and high-performance standards within the department.
______________________________________________________________________________
Denver Redman, CAIPDirector, Product Management Environics Analytics

Denver has been a dedicated professional at EA for over 15 years. He began his career as an insights analyst, leveraging his expertise in political science and psychology to analyze human behaviour. Subsequently, he transitioned to the Client Services department, where he assisted EA’s clients in maximizing the value of their data. Currently, he serves as a director in the Data Product Management department, overseeing various data products and collaborating with data vendors, suppliers, and partners. Denver holds a degree in political science and psychology from the University of Toronto, has completed the Research Analyst Post-graduate Program at Georgian College, and is a member of the Certified Analytics and Insights Professionals of Canada (CAIP).
______________________________________________________________________________

Shan YangLead Market Research/Public Opinion ResearchCity of Edmonton

Seasoned market research professional with 20+ years of solid experience in the industry. Extensive experience in a wide range of qualitative and quantitative research methodologies. Projects managed include program/campaign effectiveness evaluation, segmentation and positioning, concept/product test, pre- and post- advertising test, Usage &Attitude, decision making process mapping, stakeholder satisfaction, brand equity and performance measurement, and etc.
______________________________________________________________________________

Brad GriffinPresidentIpsos Public Affairs, Corporate Reputation and IUU (Qualitative)

Leveraging over 25 years of market research experience, Brad leads three of Ipsos’ areas of specialization – Public Affairs, Corporate Reputation and IUU (Qualitative research).
Brad has a particular interest in branding, reputation, social marketing, communications and issues management.
Brad has completed the qualitative moderating course at RIVA and holds a degree in Sociology from Queen’s University in Kingston, Ontario.
_________________________________________________________________________

Ernesto MartinezResearch Director, Brand IntelligenceHotspex

Ernesto is an insights professional with over 15 years of experience helping brands grow across diverse markets. His international expertise extends across North America, Latin America, and the Asia Pacific region, providing him with a strong global perspective on brand building and communications. Throughout his career, he has collaborated with industry leaders across FMCG, retail, fintech, technology, telecommunications, and gaming, delivering strategic insights to drive business success.
______________________________________________________________________________

Paul NnanwobuPresidentRandom Dynamic Research (Canada) Inc.

Paul is the founder and President of Random Dynamic Research (Canada) Inc.- a subsidiary of Random Dynamic Resources Ltd- frontline social, market and opinion research company with headquarters in Lagos Nigeria and offices in Canada, US, South Africa and Kenya. The organization provides field research services across 35 African countries, Canada and the US. With over 25yrs in the research industry, Paul has enjoyed participating in high profile international and local research projects around the globe. Paul is member of WAPOR, AAPOR, ESOMAR and Insight Association, and currently the secretary-Treasurer of WAPOR-Sub Saharan Africa chapter as well as the former Secretary General of the Nigeria Market Research Association. Paul is the publisher of Research Intelligence magazine. He holds an MBA in International Business, PGD in Journalism, and currently a PhD candidate at University of Cumbria, Lancaster, England.

Representatives:

Fabliha PrimaTeam Lead, Project ManagementLogit Group

Tina SharmaHuman Resources ManagerLogit Group

_____________________________________________________________________________
Maria Ines Grandez MarinoDirector, Insights Environics Analytics

Susan Oliver Senior Vice President, Human ResourcesEnvironics Analytics

Brigitte VitaliSenior Director, InsightsEnvironics Analytics

_____________________________________________________________________________

Pallavi GoelSenior Research AdvisorCity of Edmonton

Pallavi is a Senior Research Advisor with the municipal government, recognized for her ethical and data-driven approach to decision-making. With a Master’s degree in Social Psychology from Harvard University and over a decade of experience in market research, she is committed to ensuring inclusivity and diversity in research practices to enhance public initiatives and promote equity in government strategies. Her day-to-day work involves bridging decision-makers with community voices to ensure public opinion shapes policies on critical issues like urban mobility and safety. As an advocate for continuous professional development, she consistently mentors emerging talent, promoting high standards of excellence in the field.

Greg TurnerSenior Research AdvisorCity of Edmonton

______________________________________________________________________________

Aisling MurphySenior Vice PresidentIpsos UU (Qualitative)

Aisling is a trailblazing qualitative research expert with over 20 years of experience, leading IUU Canada’s team in delivering custom studies that produce profound insights.
Blending traditional approaches with cutting-edge innovations, Aisling pushes research boundaries to uncover deeper consumer truths. Her expertise spans lottery and gaming, travel & tourism, financial services, apparel, and consumer packaged goods (CPG).

Harsh UpadhyayAccount Manager, Market Strategy and UnderstandingIpsos North America

Armana Ansari Senior RecruiterIpsos North America

_________________________________________________________________________

Matthew HansenResearch ManagerHotspex

A Research Manager at Hotspex leads market research projects, guiding clients through insights-driven decision-making. They analyze data and translate findings into strategic recommendations. They manage project timelines, collaborate with internal teams, and ensure high-quality deliverables that align with client objectives. Additionally, they mentor junior researchers and contribute to business growth by identifying opportunities for innovation.

Morgan BrownSenior Research AssociateHotspex

A Senior Research Associate Hotspex is a key player in uncovering consumer insights. They design surveys, analyze data, and craft compelling stories that drive client decisions. Working closely with Research Managers, they ensure projects run smoothly, from execution to reporting.

Caterine CamachoHR GeneralistHotspex

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The Career Fair is an online event, providing convenience for all participants across Canada.
The Career Fair is one of CRIC’s ongoing efforts to support the growth and success of its members and research and insights in Canada.
If your company wants to be involved, get in touch at grace.woo@canadianresearchinsightscouncil.ca for the Career Fair, or john.tabone@canadianresearchinsightscouncil.ca for CRIC membership.
Elevate your brand and meet your next star employee. Don’t miss this golden opportunity to showcase your organization to the future of our industry.

CAIP Exam Registration Deadline 02-19-2025
2025-02-19 | Online

The Evolution of Marketing Mix Modeling: A Holistic Approach to Business Analytics
2025-02-12 12:00 - 13:00 | Online
This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.
All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.
In this webinar we will discuss:
Marketing Mix Modeling (MMM) has transformed from a static, backward-looking tool into a dynamic, always-on system that leverages a unified framework to answer critical business questions. Modern MMM goes beyond marketing performance, delivering a full commercial view by integrating key business drivers and enabling strategic decisions across the organization. Join Ipsos MMA SVP, Brian Lange, who shares the industry’s journey of reimagining measurement to unlock deeper insights and drive growth.

Learning outcomes

Discover how modern MMM combines machine learning and business driver analysis to deliver a comprehensive commercial view.

Learn how today’s MMM answers strategic questions across marketing, sales, and operations in a privacy-safe manner.

Gain insights on how a brand evolved their analytics approach enabled smarter, faster decision-making and business-wide impact.

Presenter:

Brian Lange

SVP Analytic Consulting, Ipsos MMA

Brian Lange is a Senior Vice President at IPSOS, leading unified measurement programs with global clients across retail, apparel, footwear, and many other entertainment verticals.   As a former client-side CMO with progressive leadership experiences at Johnson & Johnson, GlaxoSmithKline, Advance Auto Parts, and the VF Corporation, Brian brings a perspective unique to the industry, with a particular focus on turning analysis and insights into action plans that resonate from the C-suite all the way to day-to-day tacticians.

Moderator – Ed Keller,

Executive Director of MRII

Register

CAIP Canada Toastmasters Club - Feb, 7, 2025
2025-02-07 12:00 - 13:00 | Online

CAIP Canada Discussion Club - January 31, 2024
2025-01-31 12:00 - 13:00 | Online
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.
At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test!
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!
When is it?
The Last Friday of the month at Noon Eastern Time (subject to change based on the groups needs).
Where is it?
The discussion will take place online via zoom to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

Register

CRIC AI Showcase Webinar
2025-01-29 12:00 - 13:30 | Online
CRIC AI Showcase Webinar

The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.
Our first series features:

Supercharge Surveys with inca, Conversational AI Purpose-Built for Marketing Research
Presenter:

Kathy Cheng,Founder & CEO of Nexxt Intelligence | inca

Imagine if you could massively increase the insight from open-ended questions easily.
Imagine if you could do this without having to change existing workflows or disrupt the methodology or continuity of trends.
With inca, now you can. inca is the conversational AI purpose-built for marketing research. It supercharges surveys from data collection to data analysis through the combination of inca SmartProbe and inca AI Coding. inca integrates with any survey platform and with any analytics dashboard through APIs. It is easy to set up and inexpensive to run.
inca works from design/preparation to data collection to analysis, and always puts the researcher at the centre.

In design/preparation, the researcher can “brief” inca SmartProbe with specific research objectives and priorities.
In data collection, inca SmartProbe automatically sends intelligent probing questions specific to the answer given and research objectives, seamlessly to the respondent. inca SmartProbe flags low-quality responses – The researcher can add the demerit score as a live quality check.
In analysis, the researcher can “brief” inca to shape AI Coding. Then inca summarizes and codes OE responses. It can ​​create a code frame from scratch or follow an existing code frame. Researchers can easily modify and optimize AI-coded results.

Currently used by over 100 end clients and agencies around the world, inca is the proud winner of the 2024 CRIC Innovation and Advancement in Marketing Insights and Analytics Award, and has won a few other awards globally.

Transforming Open Ended Responses into Actionable Insights with AI Powered Text Analysis
Presenters:

Tovah Paglaro, Co-founder, Fathom
Michiah Prull, Co-founder, Fathom

At Fathom, we combine cutting-edge AI with human expertise to deliver unparalleled quality in text analytics. Our proprietary platform transforms open-ended survey data and customer feedback into actionable insights faster, with unprecedented accuracy and nuance. Designed by researchers for researchers, Fathom is trusted by leading market research agencies and brand-side customer insights teams, to uncover what truly drives public opinion and customer behaviour.
During the webinar, Fathom co-founders Michiah Prull and Tovah Paglaro will present “Unlocking the Power of Open-Ended Feedback with AI-Powered Text Analytics.” This session will highlight how Fathom empowers insight professionals to:
● Streamline Open-Ended Analysis with AI-Driven Thematic Coding: Quickly code open-ended feedback with unprecedented precision, saving time and enabling more robust, data-backed decisions.● Leverage Advance Analytics Like Stat Assist and Segmentation: Analyze coded data with statistical confidence, and dynamic customer segments, turning unstructured text data into strategic intelligence.● Enhance Insights with Human Oversight: Our human-in-the-loop model ensures unparalleled quality and accuracy, delivering nuanced insights that fully automated solutions simply cannot match.
Fathom stands apart by offering a unique combination of advanced analytics features—such as customizable code frames, real-time AI assistance, and streamlined Summary Insights —backed by rigorous human review. This differentiation ensures that research professionals can confidently navigate complex open-ended datasets to identify critical insight, with the highest standards of accuracy and rigour.
These capabilities are essential for market research agencies and customer insights teams aiming to deliver faster, deeper, and more actionable insights to their stakeholders. Whether it’s reducing time to insights by over 75% or uncovering emerging narratives in customer sentiment, Fathom is reshaping how the industry approaches text analytics.

Unlocking Customer Insights: AI-Powered Social Media Analysis for Enhanced CX Strategy
Presenter:

Mariam Nabilsi Senior Vice President

CX Signals GenAI is an innovative solution designed for research and insights professionals seeking to leverage social media data for enhanced customer experience (CX) understanding. It offers a powerful suite of tools that transform the often-overlooked wealth of unsolicited, unfiltered customer sentiment available on social media into actionable insights.
This AI-powered platform offers five key features: Social Overviews, providing a comprehensive summary of social feedback; Competitor Comparisons, enabling businesses to benchmark their social media performance against rivals; CX Forces Insight, analyzing how key CX drivers are reflected in social media; Topic Deep Dive, allowing for detailed examination of specific themes and related posts; and GenAI Insight & Recommendations, leveraging generative AI to produce SWOT analyses and suggest actionable strategies.
CX Signals GenAI is particularly useful for augmenting existing research initiatives. It can enrich the findings of relationship or transactional surveys by providing real-world context and depth. It allows businesses to gain a competitive edge by understanding what customers are saying about their competitors online. Furthermore, it helps bridge the gap between survey themes and social discussions, providing a more holistic view of customer sentiment. The platform’s ability to track evolving social drivers and sentiment trends also provides valuable input for future survey design.
Built on the Synthesio platform, CX Signals GenAI offers a market-leading approach to CX social analytics. It structures its analysis around the “Forces of CX” – key emotional drivers such as Certainty, Enjoyment, Control, Status, Belonging, and Fair Treatment – to understand how these forces manifest online. By employing generative AI, the platform creates emotional profiles for each force based on social data and generates targeted action plans for each specific driver, providing truly actionable insights. This allows businesses to move beyond simply observing social media trends to understanding the underlying emotional drivers and developing strategies to improve customer experience. In a world increasingly driven by digital interactions, CX Signals GenAI provides a crucial tool for research and insights professionals to tap into the voice of the customer and drive meaningful business impact.

Transforming Research with Query AI: Effortless Insights from QualBoard Data in an Instant

Presenter:

Justin PerkinsVP of Qualitative Products

Query AI – You’ve talked to your participants, now talk to your data. With the help of Query AI, uncovering meaningful insights from QualBoard projects is as simple as typing in the questions you need to answer.
You ask, and Query AI gives you an answer based on your real project data – whether that consists of uploaded participant videos, hours of IDI or focus group recordings, or hundreds of verbatims. No hallucinations, just analysis so quick it feels like magic. Get meaningful insights faster at no extra charge.
Multi-Video AI Summaries – Sifting through hours of video recordings to uncover the highlights is a long and often thankless task. That’s why QualBoard introduced Multi-Video AI Summaries.
With this tool, you can let AI do the heavy lifting of summarizing as many of your QualMeeting recordings or participant-uploaded videos as you want while you focus on analysis and building the critical insights that really deliver value.
AI Question Summary – Simplify your analysis of open-ends with a little help from AI. QualBoard now offers the option to use AI to summarize all responses on a text question, with no minimum required. The summary can be regenerated as new responses come in, and older versions remain available to view.

Webinar: CRIC AI Showcase

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