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CRIC AI Showcase Webinar
April 22 @ 12:00 pm - 1:30 pm
Free
CRIC AI Showcase Webinar
The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.
Our second series features:
Introducing LabIQ
LabIQ is an innovative analytics platform designed to enhance qualitative research, helping researchers uncover deeper insights from their focus groups, interviews, and field studies. It combines traditional research methodology with AI capabilities to transform conversations and observations into meaningful insights while preserving the depth and nuance that qualitative researchers value.
The platform processes all forms of qualitative data—from focus group transcripts and video recordings to written responses and discussions—using Rubiklab’s specialized validation approach. Its advanced analysis captures subtle themes and emotional context, while the intuitive “Talk to Your Data” feature lets researchers explore their findings through natural conversation.
What sets LabIQ apart is how it enhances rather than replaces the interpretative nature of qualitative research. Available in over 50 languages, the platform offers smart transcription, theme identification, and research summaries, while building connections between current findings and past research to provide richer context.
LabIQ significantly reduces time spent on administrative tasks like transcription and initial analysis, freeing up valuable time for deeper interpretation and discovery.
Join our live demo to see how LabIQ can transform your research workflow from data prep to powerful insights.
Presenters:
Dave Homer, CAIP
Illitch Real
TrueSCAN: Applying Neuroscience-Based Attention AI to Maximize Impact
trueSCAN is an advanced concept testing platform that utilizes AI to analyze and interpret marketing materials by providing valuable insights into human attention. This allows businesses to optimize their marketing designs and ultimately boost conversion rates.
In the webinar, we will demonstrate the practical applications of trueSCAN by showcasing how users can upload images of their marketing materials for analysis. The AI then uses predictive eye-tracking models (ie. heatmaps), based on real eye-tracking data, to pinpoint what captures attention within the design. We will also explore how trueSCAN provides a Focus and Simplicity score, trained with EEG and neuroscience data, to ensure the message is clear and understood.
Furthermore, the webinar will illustrate how trueSCAN can suggest enhancements using features like Artistic Style Transfer and Expression to make marketing materials more visually captivating. We will also show how Sentiment Analysis Visual Intelligence assesses the potential impact of the marketing material based on visual cues like facial expressions and object detection.
The target audience for trueSCAN is primarily marketing professionals, brands, and agencies. The accessible chatbot interface is specifically designed for their use. trueSCAN offers significant value to this target audience by providing actionable data on attention spans, engagement levels, and areas of interest within their marketing content. This enables them to refine their materials before launch, ensuring their message is seen and understood.
By identifying the most impactful design elements, marketers can create compelling designs that drive customer engagement and action. trueSCAN also allows businesses to compare their performance against industry benchmarks and competitors, and provides clear guidance and optimization tips on how to capture attention, maintain engagement, and drive conversions.
Ultimately, trueSCAN helps marketing professionals move beyond guesswork by leveraging neuroscience-based AI and attention data to truly understand their audience and create more effective marketing campaigns.
Presenters:
Diana Lucaci
Ferdinand EphremIntroducing Nora (Neural Optimized Research Agent): The AI consultant that reinvents organizational learning
Organizations around the world depend on employee insights to guide their growth, but traditional surveys create slow, painstaking work for everyone. We will present how the concept of Nora, an AI-native conversation-based research agent, can deeply understand trends and provide recommendations for a fraction of the effort and cost of traditional surveys.
Learn how AI-driven insights, automation, and predictive analytics are transforming employee feedback into real business impact—faster, smarter, and more effectively than ever before.
Automatically generate action plans
Using predictive models, culture science, and your unique business data, innerlogic’s AI turns employee feedback into personalized action plans for managers to drive real change.
- Instantly create action plans with global benchmarks and ROI insights.
- Segment data by key criteria for targeted insights and strategies.
- Streamline HR tasks with built-in actions to drive improvements faster.
Use AI to deploy intuitive surveys
Empower leadership to be agile and adaptable by customizing quick, targeted pulse surveys that uncover deep insights and suggest impactful solutions.
- Tackle culture challenges and drive solutions with deeper employee insights.
- Gather feedback effortlessly—smart, standardized design at your fingertips.
- Use your AI Co-pilot to identify key challenges to target and ask the right questions.
Assess organizational risks instantly
Empower leadership to be agile and adaptable by customizing quick, targeted pulse surveys that uncover deep insights and suggest impactful solutions.
- Pinpoint and address your organization’s highest areas of risk.
- Follow a personal roadmap to resolve key cultural challenges immediately.
- Get more relevant, targeted analysis with AI-designed assessments tailored to your unique priorities and risk dimensions.
Presenters:
Bryce Tully
Danielle Prowse,AI Insights Heroes – How to deliver insight, trust, and
impact
Researchers and analysts working with qualitative data are coming to realize that despite hype around AI, their ability to quickly and efficiently deliver authoritative and impactful insights remains questionable. Using case studies, this session will
demonstrate how four organizations have successfully leveraged their use of ResearchAI to overcome traditional barriers to analyzing text data, produce authoritative insights, and drive meaningful improvements in business performance.
Critical to these organizations and their research teams is the need for authoritative, explainable, and replicable text data analysis (theme, topic, and sentiment). These teams have come to realize that to maintain trust and credibility, they need a tool that is
not a black box, generating different answers each time it is invoked or is subject to
hallucinations by design.
The session will outline how ResearchAI’s unique design and methodology provide the most authoritative results of any leading text analytics tool on the market and address organizations’ critical needs to protect data leakage and privacy.
Value to CRIC members – How they can become AI Insights Heros
Researchers today encounter a series of obstacles that limit their ability to deliver
impactful insights swiftly and at scale:
- Limited time amidst a demanding schedule.
- The inability to efficiently manage large datasets for analysis.
- The need for insights that carry weight and authority.
- A reluctance or inability to engage with complex coding for data analysis.
CRIC members attending the session will be provided with four concrete examples of
how ResearchAI can enable them to:
- Access leading AI models and train their own models around their own context in
a private and encrypted environment. - Save weeks of manual effort, shorten project cycles and reduce costs.
- Avoid the need to master or even use complex coding packages.
Presenter:
Cody Dodd