Sam Pisani is a Founder and Managing Partner of The Logit Group where his vision has always been to reinvent and reinvigorate the data collection/research execution side of the MR industry, using a combination of innovation and methodological rigour. From building a dynamic team of research execution professionals, to staying on the forefront of technological, methodological, and regulatory trends, Sam embodies the passion that the Logit team brings to market research. His interest in public opinion and insights started while completing his Honours BA in Political Science from the University of Toronto. Further exploring public opinion, Sam also attained a master’s degree in Political Science. It was during his graduate studies that he launched The Logit Group, in 1997. In addition to his leadership role at The Logit Group, Sam has served as Toronto Co-Chair for the Leukemia 7 Lymphoma Society’s Light the Night annual event, and currently sits on Light the Night’s Executive Committee.
Jason Zweig is Vice President and Partner at Canadian Viewpoint. He has guided the Canadian Viewpoint team for 16 years, initially building their panel and online research division, and now being responsible for shaping strategy and ensuring operational excellence for the company as a whole. Jason is the definition of customer satisfaction. Speak to Jason’s clients and you’ll know that he is one of those rare individuals who “absolutely delivers on what he promises.” Jason loves collaborating with clients to build creative and innovative solutions, from tools to data collection methodologies to quotas and sample plans. Prior to Canadian Viewpoint, Jason worked in various online community building initiatives with CampusCareerCenter.com and CollegeClub.com where he was responsible for building the member databases through online and offline initiatives providing the perfect foundation to build a national research panel.
The Canadian Research Insights Council (CRIC) is Canada’s voice of the research, analytics and insights profession both domestically and globally. CRIC represents the highest standards, ethics and best practices; provides effective promotion and advocacy of the industry; serves as a source of information and thought leadership; and is a forum for collective industry action.
For more information, visit www.canadianresearchinsightscouncil.ca or contact John Tabone at [email protected].
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