2022 State of the Nation Privacy Updates: What Researchers Should Know

Following on the steps of the EU’s General Data Protection Regulation (GDPR), Quebec’s Bill 64 sets new standards with respect to individual rights. It is considered one of the most stringent privacy laws in the world, introducing stricter requirements, significant fines, and increased powers for the provincial privacy commissioner with implications for those practicing research for both the public and private sectors. Although the coming into force of Bill 64 will be implemented over three years, most new provisions for the private sector will come into effect on September 22, 2023. For instance, the privacy breach notification requirements will come into effect this September. What are the other provincial updates on the privacy frameworks front, and how can researchers prepare? Research on consumers and businesses and their awareness levels of privacy issues tracked over a historical period can offer meaningful and directional insight that will guide how we uphold best practices in consumer and citizen privacy. This set of presentations will use public opinion research, secondary research and updates in the regulatory landscape to offer critical insights and questions for marketing researchers and brands looking to stay current in their knowledge of privacy pertaining to research operations, including opportunities and challenges as Canada’s private sector federal legislation PIPEDA currently governing how private sector organizations collect, use and disclose personal information in the course of commercial business is overhauled after a decade of use.

Presenters include: Alethea Woods, President, Phoenix SPI; Pamela Snively, Chief Data and Trust Officer, TELUS; James Smith, Chief Privacy and Compliance Officer, Environics Analytics; INQ Law

State of the Nation Privacy Updates: What Researchers Should Know